Everything we've been doing to save the Earth is wrong.
Well, maybe not exactly wrong. But, we have been doing a lot of things the wrong way. Whether that's the dreadlocked eco-warrior pushing environmentalism to the fringes of society, media scaring the bejesus out of us with their images of a dystopian future, or the myths negatively impacting our psyche, we've become overwhelmed, desensitized, and apathetic.
But, there's so much we can do if we just approach things a little differently.
In "Sustainability for the Rest of Us," John Pabon thinks back on his nearly two decades in the business to take a no-holds-barred, unorthodox look at what we need to change, why we need to change it, and practical steps everyone can take to make it happen. At its core, this isn't a book about saving the polar bears or hugging the trees. It's about changing the way you view your role in building a better future for yourself, your children, and those cute little kids in the graduating class of 3045.
Described as a "...foundational read for practical sustainability in the 21st century," and "one of the best sustainability resources available to date," the question is, are you ready to cut the BS and get to work?
A life-long pragmatic altruist, John Pabon's work has focused on the fields of sustainability, geopolitics, and strategic communications. For the past 15 years, he has advised governments, corporations, and organizations of all sizes. The result is a portfolio of leading programs, campaigns, and strategies across all industries.
John's global career has taken him from Los Angeles to New York, Shanghai to Melbourne. He's had the privilege of working with the United Nations, McKinsey, A.C. Nielsen, and as a consultant with BSR, the world's largest sustainability-focused business network. A decade of experience living and working in Asia inspired him to found Fulcrum Strategic Advisors with a mission to help companies, governments, and individuals understand, adapt, and capitalize on the seismic shifts happening in the world today.
He is a regular contributor to major publications, and speaks to an array of global audiences on issues of sustainability, geopolitics, communications, and societal change. John is a member of the United Nations Association of Australia and also serves on the board of advisors to the U.S. Green Chamber of Commerce.
When he's not working or writing, John is an avid dragon boater, out-of-shape Muay Thai fighter, reiki healer, and proud dad to the world's best Shiba Inu. He currently lives with his partner in Melbourne, Australia.
I. Your Survival Guide for the Anthropocene
II. The Sustainability Industrial Complex
III. Point #1: Know What You're Talking About
IV. Point #2: You Can Do Anything (But You Can't Do Everything)
V. Point #3: Don't Be a Dick
VI. Point #4: Be a Pragmatic Altruist
VII. Point #5: Don't Try. Do.
VIII. Agree to Disagree?
IX. Afterword: Sustainability in the Time of the Coronavirus