This book analyses the development of hospitality education from vocational to higher education, and discusses the positioning of hotel schools. It addresses questions such as: Should hospitality management become part of generic business education? Are the technical training programmes that have defined the identity of these schools a remnant of their vocational past, or have they contributed to the successful careers of many hospitality graduates? Topics discussed in the book are curriculum innovation, the theory of experimentation, the nature of hospitable behaviour, information technology, life-long learning and developments for future curricula. The book makes clear that the debate on the balance between theory and practice will not only define the future of hospitality management education, but can also be considered a relevant case study in other business disciplines.
The history of hospitality education goes back to the end of the nineteenth and early twentieth century when hotel schools were founded to train the protocol and technical skills required to receive the travellers of those days. Since then, the scale and complexity of the hospitality industry and its professions have changed, as well as our understanding of what makes a business -whether it offers accommodation or something else- "hospitable". The scope and educational level of hotel schools have evolved accordingly, and hospitality management has become a popular discipline in the traditional and renowned hotel schools as well as in universities.
1. Introduction. Innovation in Hospitality Education; Jeroen Oskam.- Section 1: Redefining the Hospitality Curriculum.- 2. Hospitality Education - A Third Paradigm; Jeffrey B. Catrett.- 3. Education for Hospitality Management; Conrad Lashley.- Section 2: Design of the Hospitality Curriculum.- 4. Expertise: The theory of experimentation; Clare Hindley and Beverley Wilson-Wünsch.- 5. Genuinely hospitable behaviour in education; Daphne M. Dekker.- 6. Developments for Future Curricula in International Hospitality Management Education; Robert J. Coelen and Sjoerd Gehrels.- 7. Information Technology in Hospitality Education; Giampaolo Viglia, Mirko Pelloia and Dimitrios Buhalis.- Section 3: Curriculum Innovations.- 8. Aligning direction and delivery of education to the needs of the future: a guideline to finding the right balance between a managerial and educational approach; Jan Willem van Brouwershaven.- 9. Developing the intercultural competence of 21st century learners with blogging during a work placement abroad; Ankie Hoefnagels and Sylvia Schoenmakers.- 10. Addressing the Challenges Facing Hospitality Academic Programmes in the USA: Portfolios and Action-Learning; Ajai Ammachathram and David M. Anderson.- 11. Developing The Edge Hotel School - Peter Jones and Andrew Boer.- 12. Hospitality Business Simulations Today. New Generation Simulations for New Generation Students in a New Generation Marketplace; Peter Starks and William Carroll.- Section 4: Life-long Learning.- 13. Investing in People: training is not a cost!; Conrad Lashley.- 14. Value Creation through Hospitality. A case study on the effect of hospitality trainings; Karoline Wiegerink.- 15. Conclusion: the Future of Hospitality Education; Jeroen Oskam.