Political Metaphor Analysis

Rezensionen / Stimmen

An engaging and provocative text ... I would recommend it not only to researchers of political discourse, but also to those who are interested in the persuasive power of metaphor in audience reception. * CADAAD * The author clearly feels strongly about the ideological implications of metaphorizing and writes in an engaging, pleasant style. Undoubtedly, therefore, this book will enthuse a new generation of students with interests straddling metaphor theory, critical discourse analysis, and pragmatics. * Cognitive Linguistic Studies * The book makes a convincing case for a discourse-historical approach in the study of political metaphors. In terms of structure and presentation, [it] is well-organized and shows a high degree of coherence and linguistic consistency. I am confident that the book will gain great interest and will motivate further studies on metaphors using the scenario-oriented approach. * Journal of Language and Politics * Andreas Musolff's book takes great strides in Political Metaphor Analysis, exploring a wealth of exciting discourses to rethink old and define new research avenues. A must-read for students, cognitive scientists and critical scholars of all persuasions. This is an amazingly informative and fascinating book on political metaphor. It teaches us about the significance and enormously complex reality of the use of metaphor in politics - and beyond. In doing so, it poses new challenges to our theories of how we think metaphorically. Through an intriguing array of examples, Musolff provides a well-structured and interesting set of analyses of metaphoric language as used in the realm of current political discourse. He argues for the need to understand the historical, social, and political setting in which metaphors are used for the hearer/reader to appreciate their often powerful messages. This book builds on past work in metaphor theory, demonstrating an evolution to the next generation of analysis where generalities give way to careful consideration of more local and nuanced contexts. The result is a theoretical framework for the extended examples in the volume, but also a broader approach to contextualized metaphor which will serve well in a wide range of other semantic domains. An insightful, clear and well-presented textbook - ideal for the classroom. * Sonja Molnar, University of Salzburg, Austria *