#1 New Release in Organizational Change - Business Magic and Disruptive Innovation
First comes the magic, and then the magic becomes the reality
Magicians reveal secrets to business excellence. You may think you know what magic is. Abracadabra, hocus-pocus. Forget about it. Magic? Magic is what human beings do. It's just that some do it a lot better than others.
Nine business strategies from the world's greatest magicians.This book takes everything that three remarkable authors-a corporate strategist, the former acting director of the CIA, and a world-renowned magician-have learned about magic and packs it into a unique framework that captures the best of this art form and relates it directly to key lessons applicable to a wide variety of business enterprises. The authors' objective is not to create a new generation of magicians, but to adapt nine strategies of the world's greatest magicians and inspire boundless imagination, bolster innovation, energize leadership, and spark success in any business. At the core of Creating Business Magic is the belief that imagination can make magicians of us all.
Magic and disruptive innovation. Each chapter opens with a scenario depicting a pivotal historic moment in magic-from Harry Houdini to Doug Henning to Penn and Teller to David Copperfield-and uses it as a starting point to explore how the magical technique employed can create a fertile environment for industry, disruptive innovation and propel a company light years ahead of the competition. The nine disruptive strategies presented by the authors demonstrate how to:
- Anticipate the next trends
- Create remarkable new products
- Launch marketing and advertising campaigns that will mesmerize "aspirationals"
- Make dazzling sales presentations
- Resolve seemingly unsolvable business dilemmas
- Inspire teams with resilient change leadership
If you have read Creating Magic by Lee Cockerell or Bored and Brilliant by Manoush Zomorodi, you'll want to read Creating Business Magic.
David Morey, founder and Chairman of DMG Global and Vice Chairman of Core Strategy Group, is one of America's leading strategic consultants and most sought-after speakers. As a magician, he performs on stages around the world, including at the official Inaugural Balls of the forty-fourth president of the United States, Barack Obama. He is the award-winning author of the The Underdog Advantage (McGraw-Hill) and The Leadership Campaign (Career Press), and for many years served as Adjunct Professor at Columbia University and the University of Pennsylvania. Over the years, Mr. Morey has worked with some of the world's top business leaders-and advised five Nobel Peace Prize winners and eighteen winning global presidential campaigns. His corporate clients include GE, Verizon, Pepsi, Mars, KPMG, Deloitte, McDonald's, Microsoft, Nike, P&G, Disney, Visa, The Coca-Cola Company, Linked-in, TPG, American Express, NBC, and many others.