The last general election saw the Conservatives win their highest vote share in forty years, while Labour slumped to their lowest seat total since 1935. At the heart of this electoral earthquake was the so-called 'Red Wall', some sixty seats stretching from the Midlands up to the north of England. Who are the Red Wall voters and why did they forgo their long-standing party loyalties? Did they simply lend their votes to Johnson to get Brexit done - or will he be able to win them over more permanently? And as the Labour Party licks its wounds, how were those votes thrown away and what, if anything, can be done to win them back? And how will the pandemic and the government's reaction to it change the voter's outlook on party politics in the future? Will everything be the same after it has passed? This book sets out to answer those questions by putting them to the people who will decide the next election.
Deborah Mattinson advised Labour through the 1980s and the birth of New Labour. She then worked closely with Gordon Brown as he prepared to become PM, and after transition she began her career in advertising, and is a Founder Director of BritainThinks, and its international arm, WorldThinks.