Focusing on contexts of accelerated economic and political reform, this volume critically examines the role of slogans in the contemporary projects of populist mobilization, neoliberal governance, and civic subversion. Bringing together a collection of ethnographic studies from Greece, Slovakia, Poland, Abu Dhabi, Peru, and China, the contributors analyze the way in which slogans both convey and contest the values and norms that lie at the core of hegemonic political economic projects and ideologies.
Nicolette Makovicky is Departmental Lecturer in Russian and East European Studies at the University of Oxford, UK.
Anne-Christine Trémon is Senior Lecturer in Anthropology at the University of Lausanne, Switzerland.
Sheyla S. Zandonai is Research Associate in the Laboratoire Architecture Anthropologie at the École Nationale Supérieure d'Architecture de Paris - La Villette, France.
1. Slogans. Circulations, Contestations, and Current Engagements with Neoliberal Policies
Nicolette Makovicky, Anne-Christine Trémon, and Sheyla S. Zandonai -
2. From Place Name to Slogan-Name in Abu Dhabi. Reflection on Nation Branding and the "Economy of Renown"
3. "Start Here". Foundational Slogans in Shenzhen, China
4. "Macau People Ruling Macau". Gambling Governance and Ethnicity in Postcolonial China
Sheyla S. Zandonai
5. "The Dog in The Manger". Neoliberal Slogans at War in the Peruvian Amazon
Peter Bille Larsen
6. "Work Pays": The moral politics of labour in post-socialist Slovakia
7. "We Are Building Poland". On the History and Circulation of a Contested Slogan