Lead with We

 
 
BenBella Books (Verlag)
  • erschienen am 9. November 2021
  • |
  • 368 Seiten
 
E-Book | ePUB mit Adobe-DRM | Systemvoraussetzungen
978-1-63774-003-3 (ISBN)
 
Wall Street Journal Bestseller

Discover an urgent prescription for a new business paradigm-one that better serves humanity and the planet.

The global coronavirus pandemic has thrown into stark relief how "business as usual" is no longer serving us. The economic, business, and environmental models of the past do not reflect our current realities. And for our economy-for us-to survive, we need nothing less than a seismic shift in the way we do business.

Enter Simon Mainwaring, New York Times-bestselling author and founder and CEO of We First. A decade ago, he showed how business leaders and consumers could use social media to build a better world in We First. Now, after decades of research and field experience at the vanguard of the world's most successful brand revolutions, he provides in Lead With We a blueprint for doing business better in today's challenged world.

By leading with "we"-putting the collective above the individual, holding the sum above the parts, and emphasizing the importance of the role that everyone plays-you can not only help solve the escalating challenges of today but also unlock extraordinary growth for your business, and abundance on our planet.

Timely and compelling, this book's message is simple: The future of profit is people's purpose, aligned. Lead With We not only examines why we must all conduct business differently in order to grow in today's market, but provides the how-concrete steps any reader, wherever they find themselves in the business hierarchy, can take toward success.
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Simon Mainwaring is founder & CEO of We First, a strategic consultancy accelerating growth and impact for purpose-driven brands. He's a member of the Steering Committee of Sustainable Brands, the Forbes Business Council and a Fellow of the Royal Society of Arts. He was named a Top 50 Keynote Speaker in the World by Real Leaders in 2020 as and his company, We First, was a Real Leaders' Top 100 Impact Companies in the US for 2021. His first book, We First was a New York Times bestseller and named Best Marketing Book of the Year by strategy+business. He hosts the Lead With We podcast and connects @SimonMainwaring.

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