A multidisciplinary collection on global public entity strategic communication
Research into public sector communication investigates the interaction between public and governmental entities and citizens within their sphere of influence. Today's public sector organizations are operating in environments where people receive their information from multiple sources. Although modern research demonstrates the immense impact public entities have on democracy and societal welfare, communication in this context is often overlooked. Public sector organizations need to develop 'communicative intelligence' in balancing their institutional agendas and aims of public engagement. The Handbook of Public Sector Communication is the first comprehensive volume to explore the field. This timely, innovative volume examines the societal role, environment, goals, practices, and development of public sector strategic communication.
International in scope, this handbook describes and analyzes the contexts, policies, issues, and questions that shape public sector communication. An interdisciplinary team of leading experts discusses diverse subjects of rising importance to public sector, government, and political communication. Topics include social exchange relationships, crisis communication, citizen expectations, measuring and evaluating media, diversity and inclusion, and more. Providing current research and global perspectives, this important resource:
- Addresses the questions public sector communicators face today
- Summarizes the current state of public sector communication worldwide
- Clarifies contemporary trends and practices including mediatization, citizen engagement, and change and expectation management
- Addresses global challenges and crises such as corruption and bureaucratic roadblocks
- Provides a framework for measuring communication effectiveness
Requiring minimal prior knowledge of the field, The Handbook of Public Sector Communication is a valuable tool for academics, students, and practitioners in areas of public administration, public management, political communication, strategic and organizational communication, and related fields such as political science, sociology, marketing, journalism, and globalization studies.
Notes on Contributors
Edited by Vilma Luoma-aho and María-José Canel
Kaidi Ahern is a doctoral student at the University of Jyväskyla, School of Business and Economics, Finland, where she researches public sector communication and change communication. She has previously published on public sector communication and change. She has been a public sector practitioner for 15 years and currently works as the head of the Communications Department of the Office of the President of the Republic of Estonia.
Xabier Barandiarán Irastorza holds a BA in Political Science and Sociology and a PhD in Sociology from the University of Deusto. He is currently a lecturer at the University of Deusto. He teaches BA courses in Communication and Social Work, specifically teaching the following subjects: - Institutional and Corporate Communication on BA courses in Communication. - Strategic Management of Business Communication on BA courses in Communication-Sociology on BA courses in Social Work, in Basque. His publications mainly focus on strategic communication and social capital. In recent years he has been working on subjects related to political culture and social capital.
Jan Boon is a postdoctoral researcher within the Politics and Public Governance research group at the Department of Political Science, University of Antwerp, Belgium. He has a background in political communication, performed his PhD on issues of collaboration and coordination, and is currently involved in a large-scale project on comparative research on reputation in government.
Yvonne Brunetto Professor Brunetto is a professor in Management/HR at Southern Cross University, Queensland, Australia. Since obtaining her PhD in 2000, she has undertaken research examining the individual and organizational drivers of employee performance across public/NFP and private settings in Australia, England, Scotland, USA, Italy, Brazil, and Malta. She has a distinguished and contemporary record of international scholarly achievements, and has an extensive list of journal publications (comprising more than half at A/A* rank/high impact) and editorships of special issues providing evidence of an outstanding research record - approximately 90 journal papers (70 since 2011).
María-José Canel, PhD, is full professor in Political Communication and Public Sector Communication, University Complutense Madrid, Spain. Winner of the Victory Award in 2016 (Washington DC), she is a leading scholar on public sector communication (journals: Political Communication, European Journal of Communication, International Journal Press/Politics, Public Relations Review), and has published in Spain, the United States, the United Kingdom, Italy, Poland, Brazil, Mexico, Colombia, and Argentina. She has a public sector practitioner background and experience in training public sector communicators. She has published nine books, including Public Sector Communication, Government Communication, and Political Scandals in Britain and in Spain.
Michael X. Delli Carpini, PhD, is professor of Communication at the University of Pennsylvania's Annenberg School for Communication, serving as dean from 2003 to 2018. His research explores the factors influencing citizens' engagement in democratic politics. He is author of Stability and Change in American Politics: The Coming of Age of the Generation of the 1960s; What Americans Know about Politics and Why It Matters; A New Engagement? Political Participation, Civic Life and the Changing American Citizen; Talking Together: Public Deliberation and Political Participation in America; and After Broadcast News: Media Regimes, Democracy, and the New Information Environment.
María de la Viesca is a consultant in quality in the health sector and has extensive international experience as a manager and adviser in the field of health. She is the outgoing chief executive (CEO) of Rome's Policlinico Università and member of its board of directors. In Spain, Maria was deputy director of the University Hospital of Navarra for 20 years and deputy director of its School of Nursing followed by 10 years as director of Quality and Safety for the Hospital. She was a pioneer in introducing the Joint Commission Accreditation process to Spain, which draws on many of the lessons of high reliability organizations. She is associate professor in the Department of Preventive Medicine and in the Department of Public Health and was also attached to the Quality Chair of the Faculty of Economics and Business Administration.
Finn Frandsen, PhD, professor of corporate communication, Department of Management, Aarhus University, Denmark. His primary research interests are organizational crisis management and crisis communication, meta-organizations, stakeholders, intermediaries, and communicative institutionalism. His research has appeared in Corporate Communications: An International Journal, International Journal of Strategic Communication, Management Communication Quarterly, Public Relations Inquiry, Public Relations Review, and Scandinavian Journal of Public Administration. He is the co-author and co-editor of Organizational Crisis Communication; A Multivocal Approach (2017) and Crisis Communication (Handbooks of Communication Science no. 23) (2019).
Magnus Fredriksson, PhD, is associate professor at the Department of Journalism, Media, and Communication, University of Gothenburg, Sweden. His research focuses on strategic communication and mediatization in general and in public sector contexts in particular. He is the co-editor of Public Relations and Social Theory and his work has been published in European Journal of Communication, International Journal of Strategic Communication, Organization Studies, Public Administration, Public Relations Inquiry, Public Relations Review, and elsewhere.
Leanne Glenny, PhD, is a lecturer in post-graduate communication studies at the University of South Australia, with general research interests in the fields of government communication, ethics, and social media. She currently leads two research projects examining traditional and new media discourses about PTSD and stigma in the military and emergency services. A third research project investigates the use of mixed reality technology to build mental health resilience in first responders. Prior to her first academic appointment, she served for over 17 years in the Australian Army. She is a fellow of the Public Relations Institute of Australia.
Anne Gregory, PhD, is chair of Corporate Communication at the University of Huddersfield. She runs executive education programmes for public sector clients such as the UK Government and the European Commission where she leads training on evaluation and has been an adviser on evaluation policy. She is an international researcher, directing the seven continent team in developing the Global Capability Framework for the profession. Anne is the author of over 80 books, book chapters, and academic and popular journal articles and is a member of the AMEC Academic Advisory Board. She was awarded the Sir Stephen Tallents Medal by the Chartered Institute of Public Relations for her outstanding contribution to the profession.
Elena Gutiérrez-García, PhD, is full professor of Corporate Communication at the University of Navarra, School of Communication, Spain. She is the principal investigator of a research project funded by Spanish Government on open innovation, communication, and stakeholders relationships. She has been a researcher of the international project A Global Capability Framework for Public Relations and Communication Management, supported by the Global Alliance on PR and Communication Management. She has published several papers and book chapters on strategic communication management and stakeholders relationships. She is currently member of the board of directors of the Spanish Association of Communication Directors.
Mats Heide, PhD, is professor in Strategic Communication at Department of Strategic Communication, Lund University, Campus Helsingborg. His research interests are strategic communication in general, and more specific crisis communication, change communication, and organizational learning. Heide has co-authored 12 books (in Swedish) and 2 international books: Strategic Communication: An Introduction (with Jesper Falkheimer, Routledge, 2018) and Internal Crisis Communication (with Charlotte Simonsson, Routledge, 2019). Heide is also published in edited volumes such as Handbook of Critical Public Relations (2015), Encyclopedia of Strategic Communication (2018), Handbook of Communication Engagement (2018), and Public Relations and Social Theory (Sage 2019).
Heidi Houlberg Salomonsen, PhD, is associate professor at Department of Management, Aarhus University, Denmark. Her main research interests include public management, strategic communication in the public sector, in particular reputation management and leadership communication, as well as relationships between top civil servants, ministers, and political advisers. She has published on those topics in journals such as Public Administration, Public Administration Review, International Review of Administrative Sciences, Journal of European Public Policy, and Policy and Politics and International Journal of Strategic Communication
Helle Kryger Aggerholm, PhD, currently holds a position as head of...