Entrepreneurship, Innovation and Technology

A Guide to Core Models and Tools
 
 
Routledge (Verlag)
  • erschienen am 7. März 2018
  • |
  • 126 Seiten
 
E-Book | PDF mit Adobe DRM | Systemvoraussetzungen
978-1-351-01841-8 (ISBN)
 

The combination of entrepreneurship, innovation and technology has become the source of disruptive business models that transform industries and markets. The integrative understanding of these three drivers of today's economy is fundamental to business.

Entrepreneurship, Innovation and Technology aims to connect core models and tools that are already created by well-known authors and scholars in order to deliver a unique guide for building successful business models through the adoption of new technologies and the use of effective innovation methods. The book goes through the entrepreneurial lifecycle, describing and applying core innovation models and tools such as the business model canvas, lean startup, design thinking, customer development and open innovation, taking into consideration disruptive technologies such as mobile internet, cloud computing, internet of things and blockchain. Finally the book describes and analyses how successful cases have been applying those models and technologies. With the mix of an academic and practitioner team, this book aims to go against the grain by its positioning of entrepreneurship in the modern technology economy.

This book will prove to be a vital text for any student, specialist or practitioner looking to succeed in the field.

  • Englisch
  • London
  • |
  • Großbritannien
Taylor & Francis Ltd
  • Für höhere Schule und Studium
  • |
  • Für Beruf und Forschung
32 schwarz-weiße Abbildungen, 3 schwarz-weiße Fotos, 29 schwarz-weiße Zeichnungen, 16 schwarz-weiße Tabellen
978-1-351-01841-8 (9781351018418)

Oswaldo Lorenzo is Professor of Management at Deusto Business School. He is also Visiting Professor in Alliance Manchester Business School. He was previously Professor at IE Business School. He received his PhD from Warwick Business School. His articles have been published in California Management Review, Information & Management and Journal of Business Ethics.

Peter Kawalek is Professor at the School of Business and Economics, Loughborough University, United Kingdom. He has visiting positions at Alliance Manchester Business School, UK, at Deusto Business School, Spain, and Letterkenny Institute of Technology in Ireland. He is widely published, including in California Management Review and the Journal of Strategic Information Systems.

Leigh Wharton is an entrepreneur, consultant and lecturer. He has run his own successful businesses for more than 16 years. He is a visiting lecturer and module coordinator at the Alliance Manchester Business School. Leigh's DBA from Manchester Business School is in Investment Readiness of early stage businesses.

Acknowledgements

Introduction

Chapter 1: Stages of the Entrepreneurial Lifecycle

Introduction

Business Opportunities

Ideation and Testing: Ideas, Products and Customers

Business Model Generation

Resource Acquisition

Management and Execution

Case Study Nº1

Essential and Additional Resources

Chapter 2: Business Model Innovation Process

Introduction

The concept of business model

The technological basis of disruption

Disruptive innovation

Business model innovation

Application of IT into the innovation of business models

Case Study Nº2

Essential and additional resources

Chapter 3: Methods and Tools for Innovation

Introduction

Methods of innovation

Theories of innovation

Tools for innovation

Case Study Nº 3

Essential and additional resources

Chapter 4: Entrepreneurial Skills

Introduction

Adaptability

Find and manage people

Managing cash effectively

Focus on customers

Selling

Humility

Creating and managing alliances

Creativity and innovation

Optimism and inspiration

Case Study Nº 4

Essential and additional resources

Chapter 5: Entrepreneurship, Innovation & Technology: an Integrative Approach..

Introduction

Managing the entrepreneurial journey

Business model innovation

Innovation methods and tools

Becoming a successful entrepreneur

Final reflection

Case Study Nº 5

Essential and additional resources

Index

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