Intercultural Competencies in China

 
 
Kohlhammer (Verlag)
  • 1. Auflage
  • |
  • erschienen am 4. Oktober 2017
  • |
  • 154 Seiten
 
E-Book | PDF mit Wasserzeichen-DRM | Systemvoraussetzungen
978-3-17-032235-6 (ISBN)
 
Intercultural competencies in China focuses on one of the economically most important and - at least from a western point of view - culturally obscure markets: China is the second largest economy by nominal GDP and the largest by purchasing power parity. At the same time, China has one of the world=s oldest cultures and is the cradle of the most influencing philosophical approaches, which still tremendously impact all spheres of Chinese society. Due to that, business in China is - directly or indirectly - influenced by a distinct Chinese pragmatism, networking (Guanxi), the concept of face as well as the idea of business as a battlefield. Knowledge in Chinese culture and negotiation practices constitutes a key factor and increases success rates of business transactions.

With this book, the authors close the gap between literature of purely academic interest on the one hand and common guidebooks on the other. Intercultural competencies in China offers a comprehensive installment of topics that are crucial in understanding the underlyings of cultural differences, what makes it necessary to read for business and private purposes, when dealing with China. In spite of the academic basis all essays are on a comprehensive reading level.
  • Englisch
  • Stuttgart
  • |
  • Deutschland
  • 3,47 MB
978-3-17-032235-6 (9783170322356)
3170322354 (3170322354)
weitere Ausgaben werden ermittelt
Helena M. Lischka teaches marketing and marketing research and Prof. Dr. Dr. Peter Kürble teaches International Marketing at FOM University of Applied Sciences in NRW, Germany.
  • "Deckblatt"
  • "Titelseite"
  • "Impressum"
  • "Preface"
  • "Table of Contents"
  • "1 Intercultural Differences in Business Meetings and Negotiations with Chinese"
  • "1.1 Introduction"
  • "1.2 Development of Hofstede's Six Dimensions"
  • "1.3 Power Distance"
  • "1.4 Individualism vs. Collectivism"
  • "1.5 Masculinity vs. Femininity"
  • "1.6 Uncertainty Avoidance (UAI)"
  • "1.7 Long-term vs. Short-term Normative Orientation"
  • "1.8 Indulgence vs. Restraint"
  • "1.9 Résumé"
  • "References"
  • "Appendix: Dimension Data Matrix"
  • "Appendix: Measurement of the Six Cultural Dimensions"
  • "2 Intracultural Differences â?? A Critical Analysis with an Example of China "
  • "2.1 Introduction"
  • "2.2 Cultural Theories"
  • "2.2.1 Intercultural focus"
  • "2.2.1.1 Inglehart and Welzel"
  • "2.2.1.2 Schwartz"
  • "2.2.2 Intracultural focus"
  • "2.2.2.1 Dülfer "
  • "2.2.2.2 Hansen"
  • "2.3 Résumé"
  • "References"
  • "3 Same, Same but Different: The Meaning of Face in Chinese Business"
  • "3.1 Introduction"
  • "3.2 What is the Meaning of Face?"
  • "3.3 Historical Roots"
  • "3.3.1 Confucian Ethics"
  • "3.3.2 High-Context Culture"
  • "3.4 The Concept of â??Faceworkâ?? "
  • "3.4.1 How to achieve Face"
  • "3.4.2 How to Lose Face"
  • "3.4.3 How to Give and How to Cause One's Loss of Face"
  • "3.5 Applying Face in Chinese Business"
  • "3.5.1 Face in Initial Business Contacting"
  • "3.5.2 Face-ful Negotiation"
  • "3.5.3 Applying Face in Daily Collaboration with Colleagues and Business Partners"
  • "3.6 Résumé"
  • "References"
  • "4 The Thirty-six Stratagems (sanshiliu ji) in Chinese Business Negotiation"
  • "4.1 Introduction"
  • "4.2 Influence of Chinese Culture in Business Negotiation"
  • "4.2.1 Competitive vs. Cooperative Negotiation"
  • "4.2.2 Chinese Business Culture"
  • "4.3 The Thirty-six Stratagems as Fundamental Elements of Chinese Negotiation"
  • "4.3.1 Superior Position"
  • "4.3.2 Disadvantageous Situations"
  • "4.3.3 Deception Situations"
  • "4.3.4 Desperate Situations"
  • "4.4 Résumé"
  • "References"
  • "5 Ignorance or Pragmatism? â?? Chinaâ??s two (in)consistent cultures "
  • "5.1 Introduction"
  • "5.2 Theoretical Background"
  • "5.2.1 Consistency"
  • "5.2.2 Pragmatism"
  • "5.3 Traditional and religious framework"
  • "5.3.1 Confucianism"
  • "5.3.2 Taoism"
  • "Yin and Yang"
  • "5.4 China's two cultures"
  • "5.4.1 Egalitarian Brotherhood vs. Formal Respectability"
  • "5.4.2 Loyalty vs. Effectiveness"
  • "5.4.3 Protesting Mistreatment vs. Stoic Fatalism"
  • "5.4.4 Self-Sacrifice vs. Self-Enhancement"
  • "5.4.5 Pride vs. Modesty"
  • "5.4.6 The Power of Symbolism vs. the Constraints of Realism"
  • "5.4.7 Paradox and Contradiction vs. Firmness Continuity"
  • "5.5 Résumé"
  • "References"
  • "6 Guanxi and corruption â?? two sides of a coin? "
  • "6.1 Introduction"
  • "6.2 Definitions"
  • "6.2.1 Guanxi"
  • "6.2.2 Corruption"
  • "6.3 The interaction of Corruption and Guanxi"
  • "6.3.1 Negative effects in social networks as a consequence of corruption"
  • "6.3.2 Approaches to fight corruption with respect to the Chinese culture"
  • "6.3.2.1 Prohibition of Guanxi"
  • "6.3.2.2 Deregulation"
  • "6.4 Résumé"
  • "References"
  • "7 The limits of my language mean the limits of my world â?? The importance of language as an intercultural competence"
  • "7.1 Introduction"
  • "7.2 Language and culture"
  • "7.2.1 Cultural manifestations"
  • "7.2.2 The importance of language in cross-cultural management"
  • "7.3 Language and nationalism"
  • "7.3.1 Nationalism in China"
  • "7.3.2 Language policy and planning in ancient China and today's PRC"
  • "7.3.3 Language ideology and linguistic nationalism"
  • "7.4 Résumé"
  • "References"

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