Despite recent optimism and global initiatives, the implementation of corporate sustainability programs has been slow at best, with less than a third of global companies having developed a clear business case for their approach to sustainability. Presenting numerous award-winning cases and examples from companies such as Unilever, Patagonia, Tumi, DSM and Umicore alongside original ideas based upon 20 years of consulting experience, this book reveals how to design and implement a stronger sense of focus and move sustainability programs forward. This proven combination of purpose, direction and speed is dubbed "Vectoring".
Based upon practitioner cases and data analysis from the Dow Jones Sustainability Index, Vectoring offers a plain-spoken framework to identify the relative position of companies compared to their peers. The framework and its 4 archetypes deliver insights for practitioners to locate inhibitors and overcome them by providing practical suggestions for process improvements. This includes designing and executing new sustainability programs, embedding the SDGs within company strategy and assessing the impact of sustainability programs on competitiveness and valuation. Offering directions for CFOs to shift companies from integrated reporting to integrated thinking in order to accelerate their sustainability programs, Winning Sustainability Strategies shows how to achieve purpose with profit and how to do well by doing good.
Benoit Leleux is the Stephan Schmidheiny Professor of Entrepreneurship and Finance at IMD in Lausanne, Switzerland, where he was also director of the MBA program (2006-2008) and director of Research and Development (2004-2008). He is currently the co-Director of Foundations for Business Leadership (FBL).
Jan van der Kaaij co-founded his advisory firm in 1997. Today Finch & Beak has grown into a European consultancy specialized in accelerating sustainability. Jan managed numerous consulting projects for major companies such as McDonalds, SwissPost and DSM. Since 2004 he is associated with IMD Lausanne on sustainability.
Part I Vectoring: Of Direction and Speed
Chapter 1: Introduction
Chapter 2: Patters of Frontrunners
Part II: Direction by Design
Chapter 3: The Quest for Purpose
Chapter 4: Focusing on Materialities that Matter
Chapter 5: Sustainable Development Goals
Chapter 6: ESG Ratings and Stock Markets
Chapter 7: Investors' Perspectives on Sustainability
Chapter 8: Encouraging a Culture of Sustainability
Part III: Acceleration
Chapter 9: Partnering as Strategy
Chapter 10: Towards a Circular Economy
Chapter 11: Capturing the Sustainability Premium
Chapter 12: Stellar Performance from Sustainability Teams
Chapter 13: Embedding Sustainability into the Business Core
Chapter 14: Epilogue
Exhibit 1: The Integrated Reporting Framework
Exhibit 2: The Sustainable Development Goals: Examples SDG 6 and 7
Exhibit 3: Goals, pillars and example targets of the Unilever Sustainable Living Plan