You've finished your book. That's step one. Book publicist Dana Kaye now takes you through step two: getting your book into the hands of legions of readers.
How we read books is changing rapidly, and so is where we buy them. From the rise of eBooks to the impact of online retail sales through companies like Amazon to the wide acceptance of self-publishing as a natural path-countless authors are writing books and then wondering what to do with them. If they decide to bring their book to market themselves, how do they ensure they will reach audiences without a marketing or publicity department and without the budgets and outreach that publishers have? If a house has acquired the rights and promises to publish, how does that writer supplement the work of those publicity managers and develop a direct relationship with everyone from the media to potential fans?
Throughout her career, Dana Kaye has helped authors raise their profiles. As the head of her own independent PR firm, Kaye Publicity, Dana Kaye has succeeded in getting her client's books into the hands of as many readers as possible. She has been a driving force behind numerous bestselling authors across all genres, from thriller authors like Gregg Hurwitz and Jamie Freveletti to children's authors like Liz Climo and Claudia Gray, and now she brings her insights to you.
Kaye walks writers through all of their options, taking the anxiety out of the pitching process and teaching them how to be their own best promoters. Sharp, intuitive, and user-friendly, Dana Kaye's guide is a must-have for all authors with bestselling aspirations.
"When it comes to professionalism, hard work and dedication, Dana is the best there is! She has been invaluable in helping me build my brand, and has come up with really inventive ways to promote my books (like fun contests, which help me not only promote my books but also connect with my fans!)"
- Liz Climo, Author and Illustrator of Lobster is the Best Medicine
"Dana Kaye doesn't just come up with unique, out-of-the-box PR campaigns, she has the ability to execute them...[O]ne of the best publicists in the business."
- James Rollins, #1 New York Times Bestselling Author
"There's a reason I didn't hire an outside publicist through my first ten books. It's because I hadn't yet met Dana. Smart, no-nonsense, creative, and to the point, she's the best in the business. And you lucky readers get to hire her for only $16.99."
- Gregg Hurwitz, New York Times and USA Today Bestselling Author of Orphan X
"I wholeheartedly recommend Dana Kaye's Your Book, Your Brand. In the years I've known and worked with Dana, her ideas and strategies have been pragmatic, effective and cost efficient. I count her as an amazing and essential resource for my clients and the agency. I plan to buy this book by the carton and distribute it not just to clients but to my writer friends as well."
- Janet Reid, Agent at Fine Print Literary
- Your Book, Your Brand: The Step-By-Step Guide to Launching Your Book and Boosting Your Sales
- Table of Contents
- Why is Branding Important?
- The Caveat
- Creating Your Author Brand
- Establishing Your Brand
- Traditional Media
- Creating a Media List
- Online Media
- Types of Online Outlets
- Creating a Media List
- A Note about SEO
- The Ask
- The Approach
- Sample Press Kit
- Social Media
- In-Person Branding
- Your Public Persona
- Additional Promotions
- Email Marketing
- Content Marketing
- Corporate and Community Partnerships
- The Pricing Game
- Sample Campaign
- Sample Outreach Calendar
- Sample Media List
- Sample Event List
- Sample Social Media Strategy
- The Professionals
- In-House vs. Independent
- The Right Questions
- The Right Company
- Warning Signs
- About the Author
- Connect with Diversion Books
Wasserzeichen-DRM (Digital Rights Management)Systemvoraussetzungen:
Computer (Windows; MacOS X; Linux): Verwenden Sie eine Lese-Software, die das Dateiformat EPUB verarbeiten kann: z.B. Adobe Digital Editions oder FBReader - beide kostenlos (siehe E-Book Hilfe).
Tablet/Smartphone (Android; iOS): Installieren Sie bereits vor dem Download die kostenlose App Adobe Digital Editions (siehe E-Book Hilfe).
E-Book-Reader: Bookeen, Kobo, Pocketbook, Sony, Tolino u.v.a.m. (nicht Kindle)
Das Dateiformat EPUB ist sehr gut für Romane und Sachbücher geeignet - also für "fließenden" Text ohne komplexes Layout. Bei E-Readern oder Smartphones passt sich der Zeilen- und Seitenumbruch automatisch den kleinen Displays an. Mit Wasserzeichen-DRM wird hier ein "weicher" Kopierschutz verwendet. Daher ist technisch zwar alles möglich - sogar eine unzulässige Weitergabe. Aber an sichtbaren und unsichtbaren Stellen wird der Käufer des E-Books als Wasserzeichen hinterlegt, sodass im Falle eines Missbrauchs die Spur zurückverfolgt werden kann.