This edited volume explores the cultural life of capitalism during socialist and post-socialist times within the geopolitical context of the former Yugoslavia. Through a variety of cutting edge essays at the intersections of critical cultural studies, material culture, visual culture, neo-Marxist theories and situated critiques of neoliberalism, the volume rethinks the relationship between capitalism and socialism. Rather than treating capitalism and socialism as mutually exclusive systems of political, social and economic order, the volume puts forth the idea that in the context of the former Yugoslavia, they are marked by a mutually intertwined existence not only on the economic level, but also on the level of cultural production and consumption. It argues that culture-although very often treated as secondary in the analyses of either socialism, capitalism or their relationship-has an important role in defining, negotiating, and resisting the social, political and economic values of both systems.
Dijana Jelaca is Adjunct Instructor in the Department of Communication and Media Studies at Fordham University, USA. She is the author of Dislocated Screen Memory: Narrating Trauma in Post-Yugoslav Cinema (2016) and co-editor of The Routledge Companion to Cinema and Gender (2017).
Masa Kolanovic is Associate Professor of Contemporary Croatian Literature at the University of Zagreb, Croatia. She is the author of Udarnik! Buntovnik? Potrosac.Popularna kultura i hrvatski roman od socijalizma do tranzicije (Worker! Rebel? Consumer. Popular Culture and Croatian Novel from Socialism till Transition, 2011) and edited volume Komparativni postsocijalizam: slavenska iskustva (Comparative Postsocialism: Slavic Experiences, 2013).
Danijela Lugaric is Associate Professor of East-Slavic Languages and Literature and the Director of the Institute of Literary Studies at the University of Zagreb, Croatia. She is the author of Ruski bardi: modusi popularnog u kantautorskoj poeziji Bulata Okudzave i Vladimira Vysockog (Russian Bards: Popular Aspects in the Author's Song of Bulat Okudzhava and Vladimir Vysotsky, 2011).
1. Introduction: Cultural Capitalism the (Post)Yugoslav Way
PART I. CAPITAL(ISM) AND CLASS CULTURES2. The Strange Absence of Capital(ism)3. Fictions of Crime in a State of Exception4. Rethinking Class in Socialist Yugoslavia: Labor, Body, and Moral Economy5. The Restoration of Capitalism after Yugoslavia: Cultural Capital, Class and Power 6. Class and Culture in Yugoslav Factory Newspapers7. Post-Yugoslav Notes on Marx's Class Theory and Middle Class Classism
PART II. TRAJECTORIES OF CAPITALISM: CULTURE AND EVERYDAY LIFE8. On Yugoslav Market Socialism through Zivojin Pavlovic's When I Am Dead and Pale (1967)9. Against Capitalism from the Stalinist Cellar: The Balkan Spy in the Post-Yugoslav Context10. The Contested Place of the Detached Home in Yugoslavia's Socialist Cities11. Yugoslavia Looking Westward: Transnational Consumer Contact with Italy during the 1960s12. Popular Hybrids the Yugoslav Way: What a Girl Would Buy for Her Pocket Money
PART III. CULTURAL STRUGGLES AND SOCIAL MOVEMENTS13. Protesting for Production: The Dita Factory Occupation and the Struggle for Justice in Bosnia and Herzegovina14. The Politics of (Post)Socialist Sexuality: American Foreign Policy in Bosnia and Kosovo15. The Strange Case of Yugoslav Feminism: Feminism and Socialism in "the East"16. Cultural Politics in (Post)Socialist Croatia: The Question of (Dis)Continuity17. Neoliberal Discourse and Rhetoric in Croatian Higher Education18. Yugoslavia after Yugoslavia: Graffiti about Yugoslavia in the Post-Yugoslav Urban Landscape
Afterword: And So They Historicized