Hospitality Marketing and Consumer Behavior

Consumer Experiences: An Introduction. <b>Perspectives On Customer Experience. </b>Creating Memorable Consumer Experiences: Insights from the Hospitality and Tourism Industry. Creating Memorable Experiences: Lessons from the World's Top 10 Hotels. <b>Sector Insights. </b>Dimensional Analysis of Customer Experience in the Civil Aviation Sector. Dimensions of Retail Service Convenience in Emerging Market Settings: A Qualitative Investigation. Assessing Quality of Food, Service, and Customer Experience at a Restaurant: The Case of a Student-Run Restaurant in the USA. <b>Value Drivers: HR Competencies. </b>An Exploratory Study of Competencies Required to Co-Create Memorable Customer Experiences in the Hospitality Industry. <b>Quality Aspects. </b>Exploration of Service Quality Factors in Restaurant Industry: A Study of Selected Restaurants in the New Delhi Region. <b>Pricing. </b>Consumer Behavior in Restaurants: Assessing the Importance of Restaurant Attributes in Consumer Patronage and Willingness to Pay. Driving Value Through Pricing: Strategies Adopted by Managers in Price-Sensitive and Fiercely Competitive Markets. <b>Technology. </b>Managing Technologies for Consumer Engagement. <b>Social Media. </b>Social Media and Engaging with Consumers in the Hospitality Sector. Heritage Hotels in India: Offering Unique Experiences to Customers with Sustainable Practices as a Differentiator.