Building Effective Crisis Communications for Disaster Recovery

A Case of Earthquake Reconstruction and Rehabilitation in Sichuan, China
 
 
Peter Lang Verlag
  • 1. Auflage
  • |
  • erschienen am 4. April 2019
  • |
  • 168 Seiten
 
E-Book | ePUB mit Adobe-DRM | Systemvoraussetzungen
978-1-4331-5891-9 (ISBN)
 

Building Effective Crisis Communications for Disaster Recovery: A Case of Earthquake Reconstruction and Rehabilitation in Sichuan, China reviews and evaluates public relations (PR) campaigns launched by the Chinese government to facilitate long-term disaster recovery after the Wenchuan earthquake in 2008. The Discourse of Renewal (DR) theory is employed to guide the study and explore how the Chinese government utilized communication to help communities recover from disaster and promote community growth. Steered by the co-creational perspective, this book also examines the influence of PR campaigns on the public's situation awareness, attitude agreement, perceived care and concern, and ultimately the public's relationship with the Chinese government in renewal. In addition to developing and testing a DR evaluation model, this study investigates the communication obstacles that constrain the effectiveness of DR. In-depth interviews, content analysis, and surveys are conducted to analyze the themes, characteristics, effectiveness, and barriers of the campaigns. The findings of Building Effective Crisis Communications for Disaster Recovery include that (1) DR theory, which has heretofore been developed and applied mainly in Western culture, can inform the study of crisis communication in an Eastern culture, especially in China, (2) DR employed in government campaigns can be very powerful in achieving PR goals in crisis renewal, and (3) imbalanced deployment of campaign resources can affect the outcome of DR. This book also discusses the implications of utilizing these findings to better plan and implement long-term DR campaigns.

1. Auflage
  • Englisch
  • New York
  • |
  • USA
Peter Lang
  • Für Beruf und Forschung
  • 5,65 MB
978-1-4331-5891-9 (9781433158919)
10.3726/b14893
weitere Ausgaben werden ermittelt

Hu Yue is Assistant Professor in the School of Journalism and Communication at Xiamen University in P. R. China. She received her MA in communication from Wayne State University in 2008 and her PhD in communication from George Mason University in 2012.

List of Tables - List of Figures - Acknowledgments - List of Abbreviations - Disaster and Crisis Communication - Theories in Crisis Renewal - Methodology to Analyse the Case - Narratives of the Case - Analysis of the Data - Discussion of the Findings - Conclusions and Implications - Index.

Dateiformat: ePUB
Kopierschutz: Adobe-DRM (Digital Rights Management)

Systemvoraussetzungen:

Computer (Windows; MacOS X; Linux): Installieren Sie bereits vor dem Download die kostenlose Software Adobe Digital Editions (siehe E-Book Hilfe).

Tablet/Smartphone (Android; iOS): Installieren Sie bereits vor dem Download die kostenlose App Adobe Digital Editions (siehe E-Book Hilfe).

E-Book-Reader: Bookeen, Kobo, Pocketbook, Sony, Tolino u.v.a.m. (nicht Kindle)

Das Dateiformat ePUB ist sehr gut für Romane und Sachbücher geeignet - also für "fließenden" Text ohne komplexes Layout. Bei E-Readern oder Smartphones passt sich der Zeilen- und Seitenumbruch automatisch den kleinen Displays an. Mit Adobe-DRM wird hier ein "harter" Kopierschutz verwendet. Wenn die notwendigen Voraussetzungen nicht vorliegen, können Sie das E-Book leider nicht öffnen. Daher müssen Sie bereits vor dem Download Ihre Lese-Hardware vorbereiten.

Bitte beachten Sie bei der Verwendung der Lese-Software Adobe Digital Editions: wir empfehlen Ihnen unbedingt nach Installation der Lese-Software diese mit Ihrer persönlichen Adobe-ID zu autorisieren!

Weitere Informationen finden Sie in unserer E-Book Hilfe.


Download (sofort verfügbar)

83,99 €
inkl. 5% MwSt.
Download / Einzel-Lizenz
ePUB mit Adobe-DRM
siehe Systemvoraussetzungen
E-Book bestellen