Shoppers today are developing their own shopping and purchasing habits, preferences, and expectations both online and in-store like never before in history.
They want their shopping needs to be met in a way that minimizes uncertainty and inflexibility, and maximizes efficiency, convenience, and pleasure.
The question becomes: how do retailers and manufacturers meet these demands? This is what MARKENDISINGSM accomplishes.
By providing shoppers with the necessary information, retailers and manufacturers can satisfy the demands of today's omni-channel shopper and drive sales online and in-store.
Sprache
Produkt-Hinweis
Dateigröße
ISBN-13
978-0-9971976-0-0 (9780997197600)
Schweitzer Klassifikation
Eric Howerton is the chief executive offi cer of WhyteSpyder, Inc. He has more
than 15 years of experience in marketing, advertising, and publishing - the
three essential components necessary to comprehend, strategize, execute,
and deliver eff ective content marketing. He has received two international
integrated campaign awards and has successfully helped hundreds of B2B
and B2C companies with overall and campaign-specific marketing objectives.
1. The Basics of MARKENDISINGSM ..................................................................................9
2. Driving Us into the Future: the Millennials ......................................................................15
3. The Brave New World of Digital Shopping......................................................................21
4. New Ways and Means ....................................................................................................25
5. Content Is King-And the Queen Is Context ..................................................................39
6. The Mega SKU.................................................................................................................43
7. CGC: The Key to Context.................................................................................................53
8. The Search Process .........................................................................................................61
9. Zeroing in on the Mobile Shopper ....................................................................................67
10. MARKENDISINGSM in the Food Culture ........................................................................75
11. Innovations Coming Soon and Sooner ............................................................................81
12. What Will You Do NEXT? .................................................................................................85
