Amazon #1 best-seller
Silver Medalist - Axiom Business Book Awards 2021
Finalist - Business Book Awards 2021
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Cold calling is a terrible form of business development. Like most traditional methods of lead generation, it does your business more harm than good.
Not only are they regularly miserable activities to engage in, but they are proven to be ineffective the vast majority of the time. They drain money, time and resources. Worst of all, they often undermine the value you want to communicate and alienate the very people you are trying to attract.
There is a better way to generate qualified B2B leads. A method that is nearly twenty times more effective than cold calling yet costs little but time and application. An approach that not only gets results but leaves prospects with a lasting, positive impression of you and your business. Entrepreneur and B2B marketing expert Dave Holloway can show you how.
Wonder Leads is an outbound sales framework centred on high-quality, individually personalised video that helps build meaningful relationships with the people who matter.
Packed with down-to-earth, insightful commentary and clear, practical advice, Wonder Leads is a positive roadmap for any small business owner who wants to master cold outreach without sacrificing their integrity.
Dave Holloway is a graduate of the University of Wolverhampton, where he achieved a First Class Honours degree in Graphic Communication. Since 2007, together with his wife, Natalie, Dave has run the award-winning brand communications agency, BML Creative. He has worked with global B2B companies including Linde plc, Kantar Group and Croda International plc, as well as leading institutions such as the NHS, The Royal British Legion and the University of London. His expertise in brand strategy and design has helped numerous businesses to grow exponentially.
Dave is a firm believer in social responsibility, and helped to set up Prints for Charity (printsforcharity.shop) - a website which has raised thousands of pounds for local charities through the sale of artwork created by the BML team.
Introduction
PART I: BUSINESS DEVELOPMENT BOOT CAMP
1 - The state of B2B lead generation
. What is a B2B lead?
. The problem with traditional business development
PART II: HELLO WONDER LEADS
2 - How it all got started
. A series of fortunate events
. Early production
. Changing lanes
. Sailing the digital channels
. The missing link
3 - The First Wonder Leads
. Land ahoy
. Pressing the button
. Bingo!
. A friendly nudge
. On the record
. Hold that thought
4 - The Wonder Leads Framework
PART III: CONNECTING
5 - Your LinkedIn Profile
. Building a positive profile
6 - Building Your Connections
. Identifying prospects
. Finding prospects
7 - Reaching Out to Prospects
. Your connection message
. Handling responses
PART IV: STORYTELLING
8 - Why Storytelling Matters
. Preparing your story outline
9 - Building a Wonder Leads Script
. The eight golden rules of scriptwriting
. Constructing your script
PART V: FILMING
10 - Introduction to Filming
. Essential equipment
. Optional equipment
. Location
. Backgrounds
11 - Preparation
. Take the basic preparatory steps
. Double-check your equipment
. Do a trial run
. Final touches
12 - Being On-camera
. Dealing with nerves
. Speaking
. Body language
PART VI: PUBLISHING & MESSAGING
13 - Introduction to Publishing
. Editing
14 - Landing Pages
. What makes a great landing page?
. Video thumbnail
. Hosting your landing pages
. Landing page URL
15 - Introduction to Messaging
. Initial sharing message
. Initial sharing message structure
. Timing the initial sharing message
16 - Follow-up Message
. The art of the follow-up
. The empathy gap
. A radical approach to follow-ups
. Nudge message structure
. Timing your nudges
17 - Insight Sharing Message
. Insight sharing message structure
. Timing an insight share
PART VII: MEASURING
18 - Introduction to Measuring
. Recording activity
EpilogueBibliographyResourcesAcknowledgementsAbout the AuthorIndex
