Wonder Leads

Remarkable lead generation for positive small businesses
Jolly Funnel Books (Verlag)
  • 1. Auflage
  • |
  • erschienen am 30. Oktober 2020
  • |
  • 254 Seiten
E-Book | ePUB mit Adobe-DRM | Systemvoraussetzungen
978-1-8381175-1-1 (ISBN)

Amazon #1 best-seller

Silver Medalist - Axiom Business Book Awards 2021

Finalist - Business Book Awards 2021


Cold calling is a terrible form of business development. Like most traditional methods of lead generation, it does your business more harm than good.

Not only are they regularly miserable activities to engage in, but they are proven to be ineffective the vast majority of the time. They drain money, time and resources. Worst of all, they often undermine the value you want to communicate and alienate the very people you are trying to attract.

There is a better way to generate qualified B2B leads. A method that is nearly twenty times more effective than cold calling yet costs little but time and application. An approach that not only gets results but leaves prospects with a lasting, positive impression of you and your business. Entrepreneur and B2B marketing expert Dave Holloway can show you how.

Wonder Leads is an outbound sales framework centred on high-quality, individually personalised video that helps build meaningful relationships with the people who matter.

Packed with down-to-earth, insightful commentary and clear, practical advice, Wonder Leads is a positive roadmap for any small business owner who wants to master cold outreach without sacrificing their integrity.

1. Auflage
  • Englisch
BML Creative Ltd
  • Windows
  • 1,15 MB
978-1-8381175-1-1 (9781838117511)
Dave Holloway is a graduate of the University of Wolverhampton, where he achieved a First Class Honours degree in Graphic Communication. Since 2007, together with his wife, Natalie, Dave has run the award-winning brand communications agency, BML Creative. He has worked with global B2B companies including Linde plc, Kantar Group and Croda International plc, as well as leading institutions such as the NHS, The Royal British Legion and the University of London. His expertise in brand strategy and design has helped numerous businesses to grow exponentially. Dave is a firm believer in social responsibility, and helped to set up Prints for Charity (printsforcharity.shop) - a website which has raised thousands of pounds for local charities through the sale of artwork created by the BML team.


1 - The state of B2B lead generation

. What is a B2B lead?

. The problem with traditional business development


2 - How it all got started

. A series of fortunate events

. Early production

. Changing lanes

. Sailing the digital channels

. The missing link

3 - The First Wonder Leads

. Land ahoy

. Pressing the button

. Bingo!

. A friendly nudge

. On the record

. Hold that thought

4 - The Wonder Leads Framework


5 - Your LinkedIn Profile

. Building a positive profile

6 - Building Your Connections

. Identifying prospects

. Finding prospects

7 - Reaching Out to Prospects

. Your connection message

. Handling responses


8 - Why Storytelling Matters

. Preparing your story outline

9 - Building a Wonder Leads Script

. The eight golden rules of scriptwriting

. Constructing your script


10 - Introduction to Filming

. Essential equipment

. Optional equipment

. Location

. Backgrounds

11 - Preparation

. Take the basic preparatory steps

. Double-check your equipment

. Do a trial run

. Final touches

12 - Being On-camera

. Dealing with nerves

. Speaking

. Body language


13 - Introduction to Publishing

. Editing

14 - Landing Pages

. What makes a great landing page?

. Video thumbnail

. Hosting your landing pages

. Landing page URL

15 - Introduction to Messaging

. Initial sharing message

. Initial sharing message structure

. Timing the initial sharing message

16 - Follow-up Message

. The art of the follow-up

. The empathy gap

. A radical approach to follow-ups

. Nudge message structure

. Timing your nudges

17 - Insight Sharing Message

. Insight sharing message structure

. Timing an insight share


18 - Introduction to Measuring

. Recording activity

EpilogueBibliographyResourcesAcknowledgementsAbout the AuthorIndex

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