Visual and Multimodal Research in Organization and Management Studies

 
 
Routledge (Verlag)
  • erschienen am 21. Februar 2019
  • |
  • 244 Seiten
 
E-Book | ePUB mit Adobe DRM | Systemvoraussetzungen
978-1-315-45499-3 (ISBN)
 

This volume brings together two hitherto disparate domains of scholarly inquiry: organization and management studies on the one hand, and the study of visual and multimodal communication on the other. Within organization and management studies it has been recognized that organizational reality and communication are becoming increasingly visual, and, more generally, multimodal, whether in digital form or otherwise. Within multimodality studies it has been noted that many forms of contemporary communication are deeply influenced by organizational and managerial communication, as formerly formal and bureaucratic types of communication increasingly adopt promotional language and multimodal document presentation.

Visual and Multimodal Research in Organization and Management Studies integrates these two domains of research in a way that will benefit both. In particular, it conceptually and empirically connects recent insights from visual and multimodality studies to ongoing discussions in organization and management theory. Throughout, the book shows how a visual/multimodal lens enriches and extends what we already know about organization, organizations, and practices of organizing, but also how concepts from organization and management studies can be highly productive in further developing insights on visual and multimodal communication.

Due to its essentially interdisciplinary objectives, the book will prove inspiring for academics and scholars of management, the sociology of organizations as well as related disciplines such as applied linguistics and visual studies.

  • Englisch
  • London
  • |
  • Großbritannien
Taylor & Francis Ltd
  • Für höhere Schule und Studium
7 schwarz-weiße Tabellen
978-1-315-45499-3 (9781315454993)

Markus A. Höllerer is Professor of Public Management and Governance at WU Vienna University of Economics and Business, Austria, and Professor of Organization Theory at UNSW Business School, Australia.

Theo van Leeuwen is Professor at the Department of Language and Communication at the University of Southern Denmark.

Dennis Jancsary is Assistant Professor at the Institute for Organization Studies at WU Vienna University of Economics and Business, Austria.

Renate E. Meyer is Professor of Organization Studies at WU Vienna University of Economics and Business, Austria, and part-time Professor of Institutional Theory at Copenhagen Business School, Denmark.

Thomas Hestbæk Andersen is Associate Professor at the Department of Language and Communication at the University of Southern Denmark

Eero Vaara is Professor of Organization and Management in the Department of Management Studies at Aalto University School of Business, Finland. He is a permanent Visiting Professor at EMLYON Business School, France, and a Distinguished Visiting Scholar at Lancaster University, UK.

<strong>Part I: Introduction</strong>


1 Purpose of this volume


1.1 Aims and objectives


1.2 Different fields, similar interests - exploring intersections between organization and multimodality research


1.2.1 Visual and multimodal turn in organization studies


1.2.2 Organizational turn in multimodality studies


1.2.3 Intersections and opportunities


1.3 Recent developments at the intersection of organization and multimodality research


1.3.1 Visuality: making organization `visible'


1.3.2 Materiality: making organization `tangible'


1.3.3 Further extensions of the communicative construction of organization and organizing


1.4 Roots and inspirations for multimodal organization research


1.5 Approaches to the study of multimodality in organizations


1.6 Case studies and applications


1.7 Conclusion



2 A social semiotic approach to multimodality


2.1 What is social semiotics?


2.2 The `social' in social semiotics


2.3 The `semiotic' in social semiotics


2.3.1 System and instantiation


2.3.2 Metafunctions


2.3.3 Stratification


2.4 Another look at mode and multimodality


2.4.1 Mode revisited


2.4.2 Multimodality revisited


2.5 Conclusion


<b>
</b>

<b>Part II: Strategies for multimodal scholarly inquiry</b>


<b>3 Approaches, methods, and research agenda: An overview</b>



<b>4 The archaeological approach</b>


<b>4.1 Core ideas</b>


<b>4.2 Aspects of organization</b>


<b>4.3 Methods</b>


<b>4.4 Exemplary studies</b>


<b>4.5 Implications of different modes for archaeological research</b>


<b>4.6 Specific challenges and opportunities regarding multimodality</b>



<b>5 The practice approach</b>


<b>5.1 Core ideas</b>


<b>5.2 Aspects of organization</b>


<b>5.3 Methods</b>


<b>5.4 Exemplary studies</b>


<b>5.5 Implications of different modes for practice research</b>


<b>5.6 Specific challenges and opportunities regarding multimodality</b>



<b>6 The strategic approach</b>


<b>6.1 Core ideas</b>


<b>6.2 Aspects of organization</b>


<b>6.3 Methods</b>


<b>6.4 Exemplary studies</b>


<b>6.5 Implications of different modes for strategic research</b>


<b>6.6 Specific challenges and opportunities regarding multimodality</b>



<b>7 The dialogical approach</b>


<b>7.1 Core ideas</b>


<b>7.2 Aspects of organization</b>


<b>7.3 Methods</b>


<b>7.4 Exemplary studies</b>


<b>7.5 Implications of different modes for dialogical research</b>


<b>7.6 Specific challenges and opportunities regarding multimodality</b>



<b>8 The documenting approach</b>


<b>8.1 Core ideas</b>


<b>8.2 Aspects of research</b>


<b>8.3 Exemplary studies</b>


<b>8.4 Implications of different modes for documenting research</b>


<b>8.5 Specific challenges and opportunities regarding multimodality</b>



<b>9 Summary: Towards multi-approach studies in multimodal organization research</b>


<b><b>
</b></b>

<b><b>Part III: Application</b></b>


<b><b>10 Introduction to four case studies</b></b>


<b><b>10.1 Case selection</b></b>


<b><b>10.2 Case presentation</b></b>



<b><b>11 The power of diagrams</b></b>


<b><b>11.1 Some characteristics of diagrammatic communication</b></b>


<b><b>11.2 Aspects of the grammar of diagrams</b></b>


<b><b>11.3 Analysing diagrams</b></b>


<b><b>11.4 Resources for producing diagrams: Microsoft SmartArt</b></b>


<b><b>11.5 Conclusions</b></b>



<b><b>12 The use of logos in post-merger identity construction at Aalto University</b></b>


<b><b>12.1 Identity-building in mergers and acquisitions (M&As)</b></b>


<b><b>12.2 Logos in identity-building</b></b>


<b><b>12.3 The Aalto merger: Key events</b></b>


<b><b>12.4 Aalto University's visual identity</b></b>


<b><b>12.5 Use of the logo in intentional identity construction in internal and external arenas</b></b>


<b><b>12.6 Reactions and use of the logo</b></b>


<b><b>12.7 Conclusions</b></b>



<b><b>13 Multimodal meaning-making in online shopping</b></b>


<b><b>13.1 Multimodal meaning-making in Zalando's online shop</b></b>


<b><b>13.1.1 An overview of zalando.co.uk</b></b>


<b><b>13.1.2 Register variation at zalando.co.uk</b></b>


<b><b>13.1.3 The catalogue</b></b>


<b><b>13.1.4 The product sheet</b></b>


<b><b>13.1.5 Retail register</b></b>


<b><b>13.1.6 Advertising register</b></b>


<b><b>13.1.7 Fashion magazine register</b></b>


<b><b>13.1.8 Meaning-making at zalando.co.uk - in a nutshell</b></b>


<b><b>13.2 The practice of shopping on www.zalando.co.uk</b></b>


<b><b>13.3 Customer motivation</b></b>


<b><b>13.4 Conclusions</b></b>



<b><b>14 Multimodal legitimation and corporate social responsibility (CSR)</b></b>


<b><b>14.1 Multimodal legitimation</b></b>


<b><b>14.2 Corporate social responsibility as a response to issues of legitimacy</b></b>


<b><b>14.3 Corporate social responsibility in Austrian corporate reporting</b></b>


<b><b>14.3.1 Data and Sampling</b></b>


<b><b>14.3.2 Analytical procedures</b></b>


<b><b>14.3.3 Central findings</b></b>


<b><b>14.4 Implications of multimodality for legitimacy research</b></b>


<b><b>14.5 Other research approaches to multimodal legitimation</b></b>


<b><b>14.6 Conclusions</b></b>


<b><b><b>
</b></b></b>

<b><b><b>Part IV: Discussion</b></b></b>


<b><b><b>15 The way ahead: Discussion and conclusion</b></b></b>


<b><b><b>15.1 Taking stock: Ongoing progress in multimodal organization research</b></b></b>


<b><b><b>15.1.1 Growing realization about the multimodality of contemporary organization(s)</b></b></b>


<b><b><b>15.1.2 Engagement with a broad spectrum of topics and issues</b></b></b>


<b><b><b>15.1.3 Increasing sophistication in the conceptualization of modes</b></b></b>


<b><b><b>15.1.4 Doing research multimodally</b></b></b>


<b><b><b>15.2 Unrealized potentials and avenues for future research</b></b></b>


<b><b><b>15.2.1 More sophisticated understandings of modal orchestrations/amalgamations</b></b></b>


<b><b><b>15.2.2 Developing systematic methodologies to tackle multimodality</b></b></b>


<b><b><b>15.2.3 Systematizing the `omelette' of concepts and theories</b></b></b>


<b><b><b>15.2.4 Acknowledging the cultural construction of modes</b></b></b>


<b><b><b>15.2.5 Avoiding `cherry-picking' of modes under study</b></b></b>


<b><b><b>15.3 Towards a joint way forward</b></b></b>


<b><b><b>15.4 Implications for organizational practice</b></b></b>


<b><b><b>15.4.1 Increasing attention and literacy</b></b></b>


<b><b><b>15.4.2 Expanding the communicative toolbox</b></b></b>

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