Nonprofit Management 101

A Complete and Practical Guide for Leaders and Professionals
 
 
Standards Information Network (Verlag)
  • 2. Auflage
  • |
  • erschienen am 13. August 2019
  • |
  • 656 Seiten
 
E-Book | PDF mit Adobe-DRM | Systemvoraussetzungen
978-1-119-58552-7 (ISBN)
 
A new edition of the essential guide to nonprofit management This intensely practical, comprehensive guidebook is for both leaders new to the nonprofit sector looking for a quick primer on all the issues that matter, as well as established veterans looking to understand how all the pieces fit together. Showcasing practical tips and takeaways, this how-to manual and resource guide provides easy to implement solutions for organizations seeking to expand impact and meet mission. Seasoned veterans including Van Jones, Fair Trade founder Paul Rice, Lynne Twist, Kay Sprinkel Grace, Joan Garry, and more share knowledge and useful insights on all aspects of nonprofit management, including: * Fundraising from individuals, companies, and foundations * Online fundraising, social networking, and effective use of technology * Marketing, public relations, and events * Board and volunteer engagement * Human resources and career planning * Lobbying and advocacy * Legal and financial management * Leadership and strategic planning This is essential reading for anyone in the nonprofit sector looking for the latest information in the field.
weitere Ausgaben werden ermittelt
DARIAN RODRIGUEZ HEYMAN is an accomplished social entrepreneur, fundraiser, and speaker. He is former Executive Director of Craigslist Foundation and author of two bestselling books: this one and Nonprofit Fundraising 101. Heyman currently serves as the part-time Executive Director of Numi Foundation and Editor-in-Chief of Blue Avocado.

LAILA BRENNER is a writer and veteran fundraiser who has raised millions of dollars for organizations including Habitat for Humanity, The Trust for Public Land, and Code for America. She has worked to promote causes including education and literacy, access to technology, and environmental conservation. She is co-author of Nonprofit Fundraising 101 and a mother of two.
  • Cover
  • Title Page
  • Copyright
  • Contents
  • Introduction
  • Foreword
  • About the Book
  • Acknowledgments
  • Part One The Big Picture - What the Field Is All About and Where You Fit In
  • Chapter 1 Nonprofits in the United States
  • Introduction
  • What Is a Nonprofit Organization?
  • Nonprofits in the United States Today
  • The History of Nonprofits in the US
  • What's Next: Trends and Implications
  • Conclusion
  • Nonprofit History Resource Review
  • Chapter 2 Taking Charge of Your Nonprofit Sector Career
  • Introduction
  • Critical Skills and Competencies
  • Conclusion
  • Career-Building Resource Review
  • Chapter 3 Building Strong Social Movements
  • Introduction
  • Critical Skills and Competencies
  • Conclusion
  • Movement Building Resource Review
  • Part Two Managing Organizations and People
  • Chapter 4 Thriving as an Executive Director
  • Introduction
  • Critical Skills and Competencies
  • Conclusion
  • Nonprofit Leadership Resource Review
  • Chapter 5 Strategic Planning: Turning a Dream into Reality
  • Introduction
  • Critical Skills and Competencies
  • The Nonprofit Dashboard
  • Conclusion
  • Strategic Planning Resource Review
  • Chapter 6 Nonprofit Partnerships: Collaboration, Alliances, and Strategic Restructuring
  • Introduction
  • Critical Skills and Competencies
  • Five Things We Wish We Had Known
  • Conclusion
  • Nonprofit Partnerships Resource Review
  • Chapter 7 Risk Management and Insurance
  • Introduction
  • Critical Skills and Competencies
  • Conclusion
  • Risk Management Resource Review
  • Chapter 8 Attracting and Hiring Staff: Acquiring the Best Talent
  • Introduction
  • Critical Skills and Competencies
  • Must-Haves in Human Capital Management Strategy
  • Implementing an Effective Hiring Process
  • Conclusion
  • Acquiring Talent Resource Review
  • Chapter 9 How to Promote Diversity and Inclusion
  • Introduction
  • Critical Skills and Competencies
  • Integrating Diversity into Your Organization
  • What I Wish I Knew
  • A Guide to Making Your Diversity Plan Succeed
  • Take Charge of Your Education
  • Definitions and Background
  • Conclusion
  • Diversity Resource Review
  • Part Three Nonprofit Law and Finance
  • Chapter 10 Nonprofit Law
  • Introduction
  • Critical Skills and Competencies
  • Conclusion
  • Nonprofit Law Resource Review
  • Chapter 11 Nonprofit Advocacy and Lobbying
  • Introduction
  • Critical Skills and Competencies
  • Don't Do It Alone!
  • And Yes, It Is Legal!
  • Conclusion
  • Lobbying and Advocacy Resource Review
  • Chapter 12 Nonprofit Financial Management
  • Introduction
  • Critical Skills and Competencies
  • Expense Dynamics
  • Conclusion
  • Financial Management Resource Review
  • Part Four Nonprofit Technology and IT
  • Chapter 13 Technology Planning
  • Introduction
  • Critical Skills and Competencies
  • Conclusion
  • Technology Planning Resource Review
  • Chapter 14 The Nonprofit Guide to Web Design
  • Introduction
  • Critical Skills and Competencies
  • Growing Your Assets: Traffic and Lists
  • Conclusion
  • Website Design Resource Review
  • Chapter 15 Measurement, Evaluation, and Learning Plans
  • Introduction
  • Critical Skills and Competencies
  • Conclusion
  • Measurement and Evaluation Resource Review
  • Chapter 16 Constituent Relationship Management
  • Introduction: What Is Constituent Relationship Management (CRM)?
  • What Does CRM Do?
  • What Are the Benefits of CRM?
  • Core Skills and Competencies: Using CRM
  • Outreach: Measuring Financial and Other Forms of Value
  • User Adoption
  • Business Intelligence: Reporting, Analytics . and AI?
  • Conclusion
  • CRM Resource Review
  • Part Five Fundraising
  • Chapter 17 Fundraising: Knowing When to Do What
  • Introduction
  • Critical Skills and Competencies
  • Conclusion: A Noble Calling
  • Nonprofit Fundraising Resource Review
  • Chapter 18 Individual Donor and Major Gift Strategies: The 80 Solution to Fundraising
  • Introduction: The Biggest Slice of the Pie
  • Critical Skills and Competencies
  • Volunteer and Board Fundraising: Training Makes All the Difference
  • Conclusion
  • Individual Donor Resource Review
  • Chapter 19 How to Seek a Grant
  • Introduction
  • Critical Skills and Competencies
  • Other Areas of Importance
  • If I Knew Then
  • Conclusion
  • Grant Seeking Resource Review
  • Chapter 20 Online Fundraising
  • Introduction: The Precision of A NASCAR Pit Crew
  • Why Online Fundraising Matters
  • Critical Skills and Competencies
  • In Focus: Messaging, Website Fundraising, and Email
  • Conclusion
  • Online Fundraising Resource Review
  • Chapter 21 Online Peer-to-Peer Fundraising
  • Introduction
  • Critical Skills and Competencies
  • Conclusion
  • Online Peer-to-Peer Fundraising Resource Review
  • Chapter 22 Cause Marketing 101: Moving Beyond Corporate Sponsorships to Strategic Partnerships
  • Introduction
  • Critical Skills and Competencies
  • Conclusion
  • Cause Marketing Resource Review
  • Chapter 23 Social Enterprise 101: An Overview of Earned Income Strategies
  • Introduction
  • Critical Skills and Competencies
  • Conclusion
  • Social Enterprise Resource Review
  • Part Six Marketing and Communications
  • Chapter 24 Nonprofit Marketing: The Why and How of Branding
  • Introduction
  • Critical Skills and Competencies
  • The Benefits of Branding
  • Get Your Organization Ready for Branding
  • The Elements of Your Brand
  • Establish Your Brand Positioning
  • Conclusion
  • Nonprofit Marketing Resource Review
  • Chapter 25 Moving Millennials to Act: Strategies and Tactics for Marketing, Fundraising, and Activism
  • Introduction
  • Critical Skills and Competencies
  • Reconfiguring Your Nonprofit to Steward a New Type of Donor
  • Conclusion
  • Millennial Engagement Resource Review
  • Chapter 26 Using Digital Tools to Tell Your Story
  • Introduction
  • Critical Skills and Competencies
  • Conclusion
  • Storytelling 2.0 Resource Review
  • Chapter 27 Crafting an Effective Newsletter Strategy
  • Introduction: The Evolution of Nonprofit Newsletters
  • Critical Skills and Competencies
  • Conclusion
  • Nonprofit Newsletter Resource Review
  • Chapter 28 Painless and Effective Event Planning: Let's Get This Party Started!
  • Introduction
  • Critical Skills and Competencies
  • Conclusion
  • Event Planning Resource Review
  • Chapter 29 Public Relations for Nonprofits: Getting Exposure for Your Cause
  • Introduction
  • Core Skills and Competencies
  • Conclusion
  • Public Relations Resource Review
  • Part Seven Boards and Volunteers
  • Chapter 30 Board Governance
  • Introduction
  • Critical Skills and Competencies
  • Fundamentals of Working With the Board
  • Conclusion
  • Board Governance Resource Review
  • Chapter 31 Getting Your Board to Fundraise
  • Introduction
  • Critical Skills and Competencies
  • Key Principles of Board Fundraising
  • Conclusion
  • Board Fundraising Resource Review
  • Chapter 32 Volunteer Recruitment
  • Introduction
  • Critical Skills and Competencies
  • Conclusion
  • Volunteer Recruitment Resource Review
  • Chapter 33 Volunteer Engagement and Management
  • Introduction
  • Critical Skills and Competencies
  • Engaging Volunteers Strategically to Meet Your Mission
  • Creating an Onboarding Process
  • Ensuring Quality Experiences for Volunteers
  • Developing and Utilizing Volunteer Leaders
  • Recognition and Retention
  • Tracking Volunteer Activity
  • Skills-Based Volunteering
  • Conclusion
  • Volunteer Management Resource Review
  • Closing Thoughts
  • Afterword: We All Have the Capacity to Be Social Prophets
  • Book Partners
  • About The Editors
  • End Notes
  • Name Index
  • Subject Index
  • EULA

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