Goliath's Revenge

How Established Companies Turn the Tables on Digital Disruptors
Standards Information Network (Verlag)
  • 1. Auflage
  • |
  • erschienen am 4. Januar 2019
  • |
  • 288 Seiten
E-Book | PDF mit Adobe-DRM | Systemvoraussetzungen
978-1-119-54190-5 (ISBN)
Harness your company's incumbent advantages to win the digital disruption game Goliath's Revenge is the practical guide for how executives and aspiring leaders of established companies can run the Silicon Valley playbook for themselves and capitalize on digital disruption. Technologies like artificial intelligence, robotics, internet of things, blockchain, and immersive experiences are changing the basis of competition in every industry. New competitors are emerging while traditional ones are falling behind. Periods of intense change provide remarkable opportunities. Goliath's Revenge delivers an insider's view of how industry leaders like General Motors, NASA, The Weather Channel, Hitachi, Mastercard, Proctor & Gamble, Penn Medicine, Discovery, and Cisco are accelerating innovation, building new skills, and disrupting themselves to come out stronger in this post-digital age. Learn how to leverage your company's scale, reach, data, and expertise to launch breakthrough offerings that fend off attackers and secure your position as a future industry leader. Using real success cases and recommendations, this invaluable resource shows how to realign your business model, reset your talent development priorities, and retake market share lost to digital-ready competitors. Drawing from extensive experience in digital transformation, leadership development, and strategic planning, the authors show how established companies can switch from defense to offense to thrive in this new digital environment. * Learn the six new rules that separate winners from losers in the age of digital disruption * Prioritize your innovation investments to rebuild your competitive moat * Employ smart cannibalization to defend your core business * Deliver step-change customer outcomes to grow into adjacent markets * Reframe your purpose and make talent the centerpiece of your digital innovation strategy Goliath's Revenge is a must-read for business leaders and innovators in small, mid-sized, and large organizations trying to win the digital disruption game. This book helps you reset both your company strategy and professional development priorities for long-term success.
weitere Ausgaben werden ermittelt
TODD HEWLIN is a Managing Director at TCG Advisors, the leading growth strategy firm in Silicon Valley, and a noted expert on digitization and business model innovation. He is co-author of Consumption Economics and B4B and a frequent speaker at major industry events.

SCOTT SNYDER is a Partner at Heidrick Consulting and a recognized thought leader on digital transformation and innovation. Scott is a Senior Fellow at the Wharton School, founded three start-ups, and held leadership roles at GE, Lockheed Martin, and Venture firm Safeguard.
  • Intro
  • Goliath's Revenge: How Established Companies Turn the Tables on Digital Disruptors
  • Contents
  • Foreword
  • Chapter 1 How Much Time Do You Have?
  • Rewriting David versus Goliath
  • The Resurgence of General Motors
  • The Six Rules of Goliath's Revenge
  • Rule 1: Deliver Step-Change Customer Outcomes
  • Rule 2: Pursue Big I and Little I Innovation
  • Rule 3: Use Your Data as Currency
  • Rule 4: Accelerate through Innovation Networks
  • Rule 5: Value Talent over Technology
  • Rule 6: Reframe Your Purpose
  • How Much Time Have You Got?
  • Time to Jump In
  • Chapter 2 The Incumbent's Advantage
  • Your Crown Jewels
  • Self-Funding Innovation
  • Brand Reach
  • Existing Customer Relationships
  • Installed Base
  • Data Sets
  • Blocking Patents
  • Standards Influence
  • What Are Your Crown Jewels?
  • Chapter 3 Winner Takes Most
  • The End of Average
  • The Retail Industry: A Cautionary Tale
  • The Customer Expectation Ratchet
  • My Car Gets Better with Age
  • Our Trains Have Zero Unplanned Downtime
  • Why Time Is of the Essence
  • Parabolic Customer Adoption
  • Perpetual Algorithmic Advantage
  • Note
  • Chapter 4 Rule 1: Deliver Step-Change Customer Outcomes
  • Pick a Destination: Thinking Customer-In
  • Plan Your Journey: The Stairway to Value
  • Visionaries versus Conservatives
  • Pragmatists in Pain versus Pragmatists with Options
  • Applying the Stairway to Value: Examples
  • Fit Your BHAG to the Stairway to Value
  • Get Going: Whole Offers by Step
  • Rule 1: Company and Career Readiness
  • Company Readiness Self-Assessment
  • Career Readiness Self-Assessment
  • Rule 1 Readiness Summary
  • Chapter 5 Rule 2: Pursue Big I and Little I Innovation
  • Differentiate Big I from Little I
  • Nurture a Company-wide Innovation Culture
  • Your Central Innovation Group
  • Expanding Your Innovation Funnel
  • Act Fast on Little I Opportunities
  • Step 1: Charter
  • Step 2: Resource
  • Step 3: Implement
  • Step 4: Learn
  • Unlock the Power of And
  • Launch Your Venture Investment Board
  • Why Big I Initiatives Need Protection
  • What Decisions Can Your VIB Make?
  • Who Should Lead Your VIB?
  • How Do I Know Our VIB Is Working?
  • Run the Big I Relay Race
  • Step 1: Ideate
  • Step 2: Validate
  • Step 3: Pilot
  • Step 4: Scale
  • Mastercard Pursues Both Big I and Little I
  • Stress-Test Your Innovation Program
  • Rule 2: Company and Career Readiness
  • Company Readiness Self-Assessment
  • Career Readiness Self-Assessment
  • Rule 2 Readiness Summary
  • Note
  • Chapter 6 Rule 3: Use Your Data as Currency
  • Some Historical Context
  • Entertainment Goes Left Brain
  • Moneyball Wins Games
  • Build Your Data Balance Sheet
  • Think Broadly about Your Data Assets
  • Understand Your Data Liabilities
  • Rate the Quality of Each Data Asset
  • Pay Special Attention to the Edge
  • Value Data Optionality
  • Maximize Return on Data
  • Digital Customer Segments
  • Master Machine Learning
  • The Weather Channel
  • Rule 3: Company and Career Readiness
  • Company Readiness Self-Assessment
  • Career Readiness Self-Assessment
  • Rule 3 Readiness Summary
  • Note
  • Chapter 7 Rule 4: Accelerate through Innovation Networks
  • Overcome the Curse of We Know Everything
  • Inhibitors of Open Innovation
  • Procter & Gamble Makes the Pivot
  • Open Up Innovation Channels
  • The Gives and Gets of Open Innovation Channels
  • Become Easy to Innovate With
  • Demonstrate Commitment
  • Set Clear Objectives
  • Dedicate Resources
  • Empower an Investment Committee
  • Adopt a Lean Process
  • Minimize Legal Friction
  • Build an Innovation Sandbox
  • Install a Culture of Exploration
  • Expand Your Corporate Development Toolkit
  • Corporate Venturing: Intel Capital
  • Intellectual Property Licensing: Google and IBM
  • Corporate Incubation: UnitedHealthcare
  • Spin-Outs: GE and Rabobank
  • Joint Ventures: GlaxoSmithKline and McLaren
  • Acquisitions: Under Armour
  • NASA Opens Up
  • Rule 4: Company and Career Readiness
  • Company Readiness Self-Assessment
  • Career Readiness Self-Assessment
  • Rule 4 Readiness Summary
  • Notes
  • Chapter 8 Rule 5: Value Talent over Technology
  • How Penn Medicine Is Changing Healthcare
  • Honor Institutional Knowledge
  • Go Beyond 3D Digital Roles
  • Product Incubation Managers
  • Behavioral Scientists
  • Journey Mappers
  • Business Modelers
  • Solution Finders
  • Emerging Technology Specialists
  • Invest in Preemptive Skill Development
  • Internal Development and Mobility
  • External Recruiting
  • Partners and Freelancers
  • Skill Grafting
  • Prioritize Your Talent Sourcing Options
  • Value Venture General Managers
  • Getting to the Balanced T
  • Cisco Builds a Venture General Manager Bench
  • Optimize the AI-Human Balance
  • The Three Phases of AI Migration
  • Improve Your Digital Dexterity
  • Growing Your Digital Dexterity
  • Rule 5: Company and Career Readiness
  • Company Readiness Self-Assessment
  • Career Readiness Self-Assessment
  • Rule 5 Readiness Summary
  • Chapter 9 Rule 6: Reframe Your Purpose
  • Raise Your Sights
  • Apple Raises Its Sights
  • Answer the Five Whys
  • Embrace Smart Cannibalization
  • The Two-Speed Organization Model
  • Culture of Innovation
  • Tribe of Intrapreneurs
  • Minimal Administrative Friction
  • Access to Crown Jewels
  • Executive Air Cover
  • Engage the Next Generation
  • Align Top Down
  • Your Leadership Team
  • Your Board of Directors
  • Your Employees
  • Your Partners
  • Your Shareholders
  • Your Customers
  • Lead by Example
  • Discovery Reframes Its Purpose
  • Rule 6: Company and Career Readiness
  • Company Readiness Self-Assessment
  • Career Readiness Self-Assessment
  • Rule 6 Readiness Summary
  • Note
  • Chapter 10 Company View: Your Disruptor's Playbook
  • You Are Not Too Late
  • Balance Digital Offense and Defense
  • Fund Big I Innovation
  • Leverage Your Data Assets
  • Open Up Your Innovation
  • Install a Formal Innovation Process
  • Upgrade Your Talent
  • Align around Your New Purpose
  • Your Disruptor's Playbook
  • What Is Our End Goal?
  • How Will We Achieve It?
  • Why Are We Even Doing This?
  • Mastercard Executes Its Disruptor's Playbook
  • Prioritizing Your Initiatives
  • Your Foundation
  • Your Spike
  • Your Plan
  • The Feedback Loops
  • Your Integrated Disruptor's Playbook
  • Making Mid-Course Adjustments
  • Monthly Initiative Checkpoints
  • Quarterly Capability Self-Assessments
  • Annual Strategy Review
  • Note
  • Chapter 11 Career View: Disrupt Yourself
  • Professional Readiness for the Six Rules
  • Senior Executive
  • Midlevel Manager
  • Entry-Level Employee
  • Balancing Your Triple Bottom Line
  • Lifetime Earnings
  • Lifetime Fulfillment
  • Social Impact
  • Navigating Choppy Waters
  • Your Purpose and Headline
  • Your Statement of Purpose
  • Your Future Headline
  • Your Personal Action Plan
  • The Time Is Now
  • Appendix: Goliath's Revenge Rule Templates
  • About the Authors
  • Index
  • EULA

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