In this modern, media-saturated business and social environment, "crisis response" is most often dominated by communications concerns-ensuring the public, media, employees, and other stakeholders know: What has happened; What may happen next; and What you are doing about it. And with Twitter, Facebook, Instagram, and other platforms, a fumbled, ineffective public response can mean the difference between a crisis that is managed... and a crisis that manages you. Chief Crisis Officer is built on the premise that every company and organization needs to identify a leader and structure for an effective and efficient crisis communications response. Using a mixture of real-life examples, analysis, and tactical guidance, this book breaks down crisis events into their component parts and provides both a strategic approach and the proper tools to enable the Chief Crisis Officer to assemble his or her team and respond when the inevitable crisis occurs. Getting ready-and effectively cleaning up the mess-is what Chief Crisis Officer is all about.
Sprache
Verlagsort
Produkt-Hinweis
ISBN-13
979-8-9873569-3-7 (9798987356937)
Schlagworte
Schweitzer Klassifikation
DNB DDC Sachgruppen
BISAC Klassifikation
- Intro
- Title Page
- Copyright Page
- Dedication
- Contents
- Preface to the Hart + Harvest Edition
- Introduction
- Chapter 1 Anatomy of a Crisis
- Chapter 2 The Chief Crisis Officer and the Team
- Chapter 3 Preparing a Crisis Communications Plan That Actually Works
- Chapter 4 Rapid Response: Where BP and Target Went Wrong . . . and Where You Can Go Right
- Chapter 5 Sending the Right Message: Strategy, Words, and Actions
- Chapter 6 Litigation Communications: Managing the Legal Crisis
- Chapter 7 Technology and Crisis Communications
- Chapter 8 Putting It All Together: The Chief Crisis Officer in Action
- Afterword: Perspectives on Crisis Communications Response
- Acknowledgments
- Notes
- Index
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