Festival and Event Tourism Impacts provides a comprehensive review and analysis of the multi-faceted impacts that festival and events have on a host community, whether positive or negative, and offers recommendations for communities for the successful management of this kind of tourism.
Opening chapters define festival and event tourism impact concepts utilized in the field and their evolution throughout the years, followed by an exploration of the current issues facing communities. The second part discusses sustainability and environmental issues that affect destinations and communities as a result of festival and event impacts. Subsequent chapters outline further impacts and finally address cutting-edge event tourism development and impact management strategies and considerations such as innovative management approaches, sustainability, and social responsibility, for example, and identify future trends and issues within a multidisciplinary global perspective. A variety of geographical locations are exemplified throughout as well as a range of diverse event types including the Formula One Grand Prix in Monaco, Pope Francis' visit to Mauritius in 2019, and the 29th Summer Universiade in Taiwan, among many others.
Drawing on the knowledge and expertise of highly regarded academics from around the world, this will be of great interest to all upper-level students and researchers in Tourism, Hospitality, Events, and related fields.
Dogan Gursoy, PhD, is a Distinguished Professor in the School of Hospitality Business Management at Washington State University, USA, and a Senior Research Fellow in the School of Tourism and Hospitality at University of Johannesburg, South Africa. His research interest focuses on services management, hospitality and tourism marketing, tourist behavior, travelers' information search behavior, community support for tourism development, cross-cultural studies, consumer behavior, involvement, and generational leadership.
Robin Nunkoo, PhD, is an associate professor in the Faculty of Law and Management at the University of Mauritius; a Visiting Senior Research Fellow at the University of Johannesburg, South Africa; an Adjunct Professor at Griffith Institute for Tourism, Griffith University, Australia; and a Visiting Researcher in the Department of Marketing, Copenhagen Business School, University of Copenhagen, Denmark. He holds a PhD from the University of Waterloo, Canada. He is the associate editor for Annals of Tourism Research, Journal of Hospitality Marketing and Management, and Tourism Review. He has published widely in leading journals such as Annals of Tourism Research, Tourism Management, Journal of Travel Research, European Business Review, and Government Information Quarterly and has edited books on research methods and tourism planning. He is an editorial board member of several leading journals. Robin has research interests in quantitative methods, public trust, sociology of knowledge, and sustainable tourism.
Medet Yolal, Ph.D. is Professor of Marketing in Faculty of Tourism at Anadolu University, Turkey, where he mainly teaches issues related to destination management and marketing, tourism marketing and consumer behavior. He has authored or co-authored several articles, book chapters and conference papers on hospitality marketing, consumer behavior, management of small and medium sized enterprises in tourism, and event management. His research interests mainly focus on tourism marketing, consumer behavior, tourist experience, event management, tourism development and quality of life research in tourism.
Review of festivals and events impacts
1. A comprehensive review of the development of event tourism impact studies over the years
Nuray Selma Özdipçiner, Eylin Aktas and Seher Ceylan
2. Impacts of festivals
Swathi Ravichandran, Seon Jeong Lee and Barbara Atanga
3. Impacts of festivals and events: the case of Salem's haunted happenings, Massachusetts, USA
Myunghee Mindy Jeon
Sustainable festival and event management and development
4. Sustainable festival and event tourism management
Ige Pirnar and Duygu Celebi
5. Sustainable approach to impacts of festivals
Hülya Kurgun and Demet Bagiran Özseker
6. Challenges in sustaining small community events
Medet Yolal and Cansev Özdemir
7. Is Bozcaada International Festival of Ecological Documentary (BIFED) a green event? Evidence from various perspectives
Ömer Çoban and Sule Ardis Yetis
Impacts of festivals and events
8. Residents' perceptions of music festival impacts: the role of social interaction
Celeste Eusébio, Maria João Carneiro and José Manuel Mano da Silva Gomes
9. Residents' perceptions of event impacts and support for the 2012 formula one grand prix in Monaco
Girish Prayag and Mélanie Savalli
10. The impacts and benefits of holding and watching a mega sporting event-2017 the 29th Summer Universiade in Taiwan
Li-Shiue Gau, Cheng-Ming Hu, Jong-Chae Kim and Duong Thuy Pham
11. Impact of the visit of a religious personality on the tourism sector of a small island developing state: a case of Pope Francis' visit to Mauritius in September 2019
Adjnu Damar Ladkoo
Event and festival development
12. Critical success factors for local festivals
Ali Dalgiç and Kemal Birdir
13. The Salzburg Festival: A local development engine
Fabiana Sciarelli and Ludovica Caniparoli
14. Developing event tourism in Abia state: Ekpe Cultural Festival example
Nneoma Grace Ololo, Peter U.C. Dieke and Pamela Eze-Uzomaka
15. Neuromarketing and greenovation in festival and event tourism: Case of a small island developing state- Mauritius
Adjnu Damar Ladkoo
'Festivals and events can be either core tourist products or supporting ones based on their position in a tourist destination's product basket. Whatever the role they play, festivals and events as part of a tourist product should be developed and perceived in a competitive business manner and it is important to know how to handle and program or manage a festival or an event and the impacts they create. In this sense, this is a very comprehensive book on broadening our understanding on festivals and events both for the academia and the industry. I am very confident to suggest this valuable work to my colleagues and to add my course reading lists both for the undergraduates and postgraduates.'
Prof. Kurtulus Karamustafa, PhD, Kayseri University, Turkey