The most important element in every election is getting voters to the polls-these get-out-the-vote (GOTV) efforts make the difference between winning and losing office. With the first three editions of Get Out the Vote, Donald P. Green and Alan S. Gerber broke ground by introducing a new scientific approach to the challenge of voter mobilization and profoundly transformed how campaigns operate. Get Out the Vote has become the reference text for those who manage campaigns and study voter mobilization.
In this expanded and updated edition, Green and Gerber incorporate data from a trove of recent studies that shed new light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. The new edition gives special attention to "relational organizing" through friend-to-friend communication and events.
Available in time for the 2020 presidential campaign, this practical guide to voter mobilization will again be a must-read for consultants, candidates, and grassroots organizations.
Donald P. Green is a J.W. Burgess Professor of Political Science at Columbia University, where he has taught since 2011. Prior to that, he taught at Yale University, where he directed Yale's Institution for Social and Policy Studies. An expert on elections and campaign finance, he has written widely on public opinion, political behavior, and experimental research methods.
Alan S. Gerber is a professor of political science and director of the Center for the Study of American Politics at Yale University. He has published extensively on campaigns and elections and is coeditor (with Eric Patashnik) of Promoting the General Welfare: New Perspectives on Government Performance (Brookings, 2006).
1. Introduction: Why Voter Mobilization Matters
2. Evidence versus Received Wisdom
3. Door-to-Door Canvassing
4. Leaflets and Signage
5. Direct Mail
6. Commercial Phone Banks, Volunteer Phone Banks, and Robocalls
7. Electronic Mail, Social Media, and Text Messaging
8. Using Events to Draw Voters to the Polls
9. Using Mass Media to Mobilize Voters
10. Voter Registration and Voter Turnout
11. Strategies for Effective Messaging
12. What Works, What Doesn't, and What's Next
A. Meta-Analysis of Door-to-Door Canvassing Experiments
B. Meta-Analysis of Direct Mail Experiments
C. Meta-Analysis of Phone-Call Experiments