90 Days to C.E.O

A Guide To Avoid Business Pitfalls And Unlock The Secrets Of Entrepreneurship
Black Onyx World (Verlag)
  • erschienen am 11. Februar 2020
  • |
  • 422 Seiten
E-Book | ePUB mit Adobe DRM | Systemvoraussetzungen
978-1-0878-5591-2 (ISBN)

Like so many of us, Rochelle Graham-Campbell was a broke college student working multiple jobs to make ends meet. From working at a local nursing home and delivering newspapers to waitressing at Olive Garden by night, her entrepreneurial spirit was alive and well. After Rochelle's "big chop" in 2008, it was this same spirit that led her to make and sell her own natural hair care products when the market let her down. From a tiny bathroom in her college apartment, Rochelle began filming her haircare journey, soon becoming one of the pioneers of natural hair vlogging on YouTube. Prompted by dozens of women inspired by her hair growth, Rochelle realized her calling. With just $100 in tips from a night of waitressing, she bought the first set of bottles and ingredients to formulate her own products. These kitchen concoctions soon became Alikay Naturals, Rochelle's solution to beauty without compromise. From humble beginnings, Alikay has blossomed into a wildly successful bootstrapped business now sold in Target, CVS, Rite Aid, Kroger, Walmart, Bed Bath & Beyond, and top beauty supply stores and salons across twenty-two countries. Now in her tenth year of business, Rochelle shares her journey from server to beauty founder and breaks down the mindset behind her success. Covering the hustle, self-care, and purpose beyond profit, 90 Days to C.E.O is a comprehensive no-BS guide to starting and running a successful business.

  • Englisch
  • Windows
  • 8,69 MB
978-1-0878-5591-2 (9781087855912)
Rochelle Graham-Campbell is the C.E.O and Co-Founder of Alikay Naturals, the affordable solution to beauty without compromise. Beauty without compromise means products that are inclusive of all hair types, textures, and needs, and that do what they say they will. With a decade of experience on her back, Rochelle is a true innovator who takes the same D.I.Y approach with business as she has with her hair. In addition to being the brain behind one of the fastest-growing hair care brands on the market, Rochelle is also one of just six originators of natural hair vlogging on YouTube. Through sharing her tips and techniques for styling kinky hair, Rochelle has grown her channel-blackonyx77-to over 17 million views and 110,000 loyal and engaged subscribers. It was on this platform that Rochelle conceived and shared one of the most famous and widely used techniques for natural haircare-the L.O.C. Method(TM). Through this and countless other techniques, Rochelle has dedicated herself to expanding the education around natural haircare and promoting self-love at every stage of one's journey. In addition to Alikay Naturals and her YouTube channel, Rochelle is also the C.E.O of Rochelle Graham Business University(TM), an educational platform and community hub for aspiring entrepreneurs; as well as Fabulously Unique Natural Hair and Beauty Expo(TM). Rochelle co-founded Alikay Naturals with her husband, Demond Campbell, and together the couple has two children, her son, Landon Levi, and daughter, Serenity Sapphire.

Foreword iii

Introduction: Breadsticks To Breadwinning ix

Part I. Nourish To Flourish 1

Chapter 1: Know Your Roots 2

Chapter 2: Deep Conditioning 24

Part II. Grow Up To Glow Up 45

Chapter 3: The Messy Middle 46

Chapter 4: Popping The "Boss Babe" Balloon 72

Chapter 5: Self-Care Is Good For Business 103

Chapter 6: Top Nots 139

Part III. Passion To Purpose 167

Chapter 7: Own Your Throne 168

Chapter 8: Pay It Forward 193

Part IV. Rochelle's Rules 211

Chapter 9: Opening Up Shop 213

Chapter 10: L.o.c. And Key 294

Thank You 403

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