When the Nerds Go Marching In

How Digital Technology Moved from the Margins to the Mainstream of Political Campaigns
 
 
Oxford University Press
  • erschienen am 3. August 2020
  • |
  • 208 Seiten
 
E-Book | PDF mit Adobe-DRM | Systemvoraussetzungen
978-0-19-094903-7 (ISBN)
 
Digital technology has moved from the margins to the mainstream of campaign and election organization in contemporary democracies. Previously considered a mere novelty item, technology has become a basic necessity for any candidate or party contemplating a run for political office. While it is difficult to pinpoint exactly when the first digital campaign was officially launched, the general consensus is that the breakthrough moment, at least in terms of public awareness, came during the 1992 U.S. election cycle. At the presidential level, it was Democratic nominee Bill Clinton who laid claim to this virtual terra nova after his staff uploaded a series of basic text files with biographical information for voters to browse. Since that time, use of the internet in elections has expanded dramatically in the U.S. and elsewhere. When the Nerds Go Marching In examines the increasing role and centrality of the internet within election campaigns across established democracies since the 1990s. Combining an extensive review of existing literature and comparative data sources with original survey evidence and web content analysis of digital campaign content across four nations--the UK, Australia, France, and the U.S.--the book maps the key shifts in the role and centrality of the internet in election campaigns over a twenty year period. Specifically, Gibson sets out the case for four phases of development in digital campaigns, from early amateur experimentation and standardization, to more strategic mobilization of activists and voters. In addition to charting the way these developments changed external interactions with citizens, Gibson details how this evolution is transforming the internal structure of political campaigns. Despite some early signs that the internet would lead to the devolution of power to members and supporters, more recent developments have seen the emergence of a new digitally literate cohort of data analysts and software engineers in campaign organizations. This group exercises increasing influence over key decision-making tasks. Given the resource implications of this new "data-driven" mode of digital campaigning, the book asserts that smaller political players face an even greater challenge to compete with their bigger rivals. Based on her findings, Gibson also speculates on the future direction for political campaigns as they increasingly rely on digital tools and artificial intelligence for direction and decision-making during elections.
  • Englisch
  • 21,47 MB
978-0-19-094903-7 (9780190949037)
weitere Ausgaben werden ermittelt
Rachel K. Gibson is Professor of Political Science at the University of Manchester.
Introduction Chapter 1: The Four Phase Model of Digital Campaign Development Chapter 2: A Review of the Literature - from Experimentation to Mobilization Chapter 3: Digital Campaigning Across Space: The Role of Technological, Political and Institutional Context Chapter 4: The Slow Burner: Digital Campaigning in the United Kingdom Chapter 5: The Early Bird: Digital Campaigning in Australia Chapter 6: The Late Bloomer: Digital Campaigning in France Chapter 7: The Trendsetter: Digital Campaigning in the U.S. Conclusion

Dateiformat: PDF
Kopierschutz: Adobe-DRM (Digital Rights Management)

Systemvoraussetzungen:

Computer (Windows; MacOS X; Linux): Installieren Sie bereits vor dem Download die kostenlose Software Adobe Digital Editions (siehe E-Book Hilfe).

Tablet/Smartphone (Android; iOS): Installieren Sie bereits vor dem Download die kostenlose App Adobe Digital Editions (siehe E-Book Hilfe).

E-Book-Reader: Bookeen, Kobo, Pocketbook, Sony, Tolino u.v.a.m. (nicht Kindle)

Das Dateiformat PDF zeigt auf jeder Hardware eine Buchseite stets identisch an. Daher ist eine PDF auch für ein komplexes Layout geeignet, wie es bei Lehr- und Fachbüchern verwendet wird (Bilder, Tabellen, Spalten, Fußnoten). Bei kleinen Displays von E-Readern oder Smartphones sind PDF leider eher nervig, weil zu viel Scrollen notwendig ist. Mit Adobe-DRM wird hier ein "harter" Kopierschutz verwendet. Wenn die notwendigen Voraussetzungen nicht vorliegen, können Sie das E-Book leider nicht öffnen. Daher müssen Sie bereits vor dem Download Ihre Lese-Hardware vorbereiten.

Bitte beachten Sie bei der Verwendung der Lese-Software Adobe Digital Editions: wir empfehlen Ihnen unbedingt nach Installation der Lese-Software diese mit Ihrer persönlichen Adobe-ID zu autorisieren!

Weitere Informationen finden Sie in unserer E-Book Hilfe.


Download (sofort verfügbar)

19,49 €
inkl. 5% MwSt.
Download / Einzel-Lizenz
PDF mit Adobe-DRM
siehe Systemvoraussetzungen
E-Book bestellen