This book provides detailed examination of start-up companies which entered the smartphone industry following the revolution triggered by Apple with its iPhone in 2007. Analytical case studies explore the rationale behind the business models, financing cycles, and factors that helped start-ups sustain their own growth and survival. By studying these companies through the lens of entrepreneurship and competitor analysis, the author investigates not only the opportunities that can arise from technological evolution, but also the uncertainty that has developed surrounding the industry's future. Topics covered include value proposition development, evaluation of the effectiveness of business models, and market competition analysis, unveiling thought-provoking results about this rapidly changing industry. Scholars of entrepreneurship, business strategy and innovation management will find this timely book a valuable contribution to the field.
Claudio Giachetti is Associate Professor of Strategy at Ca' Foscari University of Venice, Italy. His primary research interests concern competitive dynamics and product innovation in rapidly changing technological and institutional environments. Claudio's research has been published in various journals, including Academy of Management Journal, Strategic Management Journal, Research Policy, Strategic Organization, and Long Range Planning, among others.
1. introduction: Aim of the Book and Methodology.- Part I. Smartphone Start-Ups Attempting to Replicate the iPhone Success.- 2. Explaining Apple's iPhone Success in the Mobile Phone Industry: The Creation of a New Market Space.- 3. Xiaomi: A High-End Low-Price Smartphone Start-Up trying to Diffuse its own Platform.- 4. Stonex One: A High-End Smartphone at a Fair Price?.- Part II. Smartphone Start-Ups in the Luxury Market.- 5. Vertu: An Internal Nokia Start-Up Creating the Luxury Mobile Phone Industry.- 6. Savelli: A Luxury Smartphone for Affluent Women with a Passion for Jewellery.- 7. Conclusions: What have we Learned from the Cases of Smartphone Start-Ups?.