The Untold Story of the British Family Firm that Became a Global Brand
Simon & Schuster UK (Verlag)
  • 1. Auflage
  • |
  • erschienen am 1. Oktober 2020
  • |
  • 320 Seiten
E-Book | ePUB mit Adobe-DRM | Systemvoraussetzungen
978-1-4711-9403-0 (ISBN)
The remarkable story of how Joe Foster developed Reebok into one of the world's most famous sports brands, having started from a small factory in Bolton.

Since the late 19th century, the Foster family had been hand-making running shoes, supplying the likes of Eric Liddell and Harold Abrahams - later immortalised in the film Chariots of Fire - as well as providing boots to most Football League clubs. But a family feud between Foster's father and uncle about the direction of their business led to Joe and his brother Jeff setting up a new company, inspired by the success of Adidas and Puma, and so Reebok was born.

At first, money was so short that Joe and his wife had to live in their rundown factory, while the machinery that made the shoes was placed around the edge of the floor, because it was so weak it could have collapsed if they'd been positioned in the middle. But, from this inauspicious start, a major new player in the sports equipment field began to emerge, inspired by Joe's marketing vision. By the 1980s, Reebok had become a global phenomenon, when they were the first to latch onto the potential of the aerobics craze inspired by Jane Fonda. Soon, Reeboks were being seen on Hollywood red carpets and even in the film Aliens, where Sigourney Weaver wore a pair of Reebok Alien Stompers.

Like the international bestseller Shoe Dog, by Nike's Phil Knight, Shoemaker is a powerful tale of triumph against all the odds, revealing the challenges and sacrifices that go into creating a world-beating brand; it is also the story of how a small local business can transform itself, with the right products and the right vision, into something much, much bigger.
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Joe Foster was born in Bolton, Lancashire, in 1935 and with his brother founded the sports shoe manufacturer Reebok in the late 1950s, which went on to become one of the biggest sports brands in the world by the late 1980s, rivalling Nike and Adidas. He remains a global ambassador for the company.
  • Intro
  • Title Page
  • Dedication
  • Chapter 1: Some People Run to Win
  • Chapter 2: First World Records
  • Chapter 3: Lessons in Survival
  • Chapter 4: Taking My Place
  • Chapter 5: The Beginning of the End
  • Chapter 6: The Showdown
  • Chapter 7: Mercury Rises
  • Chapter 8: It's All About the People
  • Chapter 9: Changing Names
  • Chapter 10: A Challenge
  • Chapter 11: A Spell on the Road
  • Chapter 12: Time to Move
  • Chapter 13: America on My Mind
  • Chapter 14: An Opening to the World
  • Chapter 15: A Near-Death Experience
  • Chapter 16: New Openings
  • Chapter 17: A Key to America?
  • Chapter 18: Dad, Death and a New Distributor
  • Chapter 19: Back to Square One
  • Chapter 20: Fated
  • Chapter 21: Finding Fireman
  • Chapter 22: The Waiting Game
  • Chapter 23: Hong Kong and Beyond
  • Chapter 24: Back to Boston
  • Chapter 25: My Brother Jeff
  • Chapter 26: A Major Fault
  • Chapter 27: Our Angel
  • Chapter 28: Keeping Up
  • Chapter 29: Changes Afoot
  • Chapter 30: Dealing With the Rest
  • Chapter 31: Reebok Goes Celebrity
  • Chapter 32: A Clash of Cultures
  • Chapter 33: A Rollercoaster Ride
  • Chapter 34: Death, and a Rebirth
  • Chapter 35: A Founder's Role
  • Afterword: Who and What Made a Difference
  • Acknowledgements
  • Index
  • Copyright

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