The Cultural Dimension of Global Business

Routledge (Verlag)
  • 8. Auflage
  • |
  • erschienen am 27. März 2017
  • |
  • 354 Seiten
E-Book | PDF mit Adobe-DRM | Systemvoraussetzungen
978-1-315-41100-2 (ISBN)

Now in its eighth edition, The Cultural Dimension of Global Business continues to provide an essential foundation for understanding the impact of culture on global business and global business on culture. The highly experienced authors demonstrate how the theory and insights of cultural anthropology can positively influence the conduct of global business, examining a range of issues that individuals and organizations face as they work globally and across cultures. The cross-cultural scenarios presented in each chapter allow students of business, management, and anthropology alike to explore cultural difference while gaining valuable practice in thinking through a variety of complex and thorny cultural issues.

The fully updated eighth edition offers: . an expanded focus on organizational activities, with two new chapters that provide greater insight into organizational culture and change, and customer engagement; . fresh case study material with a range of examples drawn from around the world; . further resources via a companion website, including a fully updated Instructor's Manual and new interactive quiz questions for students.

8. Auflage
  • Englisch
  • London
  • |
  • Großbritannien
Taylor & Francis Ltd
  • Für höhere Schule und Studium
  • Neue Ausgabe
  • 50 s/w Photographien bzw. Rasterbilder
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  • 50 schwarz-weiße Fotos
  • 11,66 MB
978-1-315-41100-2 (9781315411002)
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Gary P. Ferraro is Professor Emeritus in Anthropology at the University of North Carolina at Charlotte, USA. His expertise includes applied anthropology and intercultural communication.

Elizabeth K. Briody is a cultural anthropologist with 30 years of experience of cultural change efforts. She is a leading expert on the culture of organizations and the founder and principal of Cultural Keys, USA, an organization dedicated to helping companies diagnose and solve cultural issues.

Preface 1. Cultural anthropology and global business Introduction: global connections The perspective of cultural anthropology Cultural anthropology and business Anthropology's major concept: culture Cultural differences in business: challenges and opportunities Cross-cultural scenarios

2. Lenses for understanding culture and cultural differences Contrasting values Context Metaphors Change Conclusion Cross-cultural scenarios

3. Communicating across cultures: the nonverbal dimension The nature of nonverbal communication Business introductions Interactions among businesspeople Conclusion Cross-cultural scenarios

4. Communicating across cultures: language The ideal of linguistic proficiency in global business Linguistic diversity Language and culture Language mirrors cultural values Language and social context Additional complicating factors Information and communication technologies Conclusion Cross-cultural scenarios

5. Negotiating across cultures The nature of cross-cultural negotiation Where to negotiate, Effective strategies for international negotiators The use of interpreters The global negotiator Cross-cultural scenarios

6. Partnering across cultures Partnership basics Meetings as opportunities for collaboration Decision making models to advance the partnership work Partnering relationships and problem solving Cross-cultural scenarios

7. Cultural transformation Definition of cultural transformation Change unfolding Critical attributes of planned cultural transformation Business approach to change Anthropological approach to change Applying the planned cultural transformation process to health care Conclusion Cross-cultural scenarios

8. Consumers Consumer or customer: what's the difference? An anthropological approach to understanding consumers Interface between organizations and consumers A holistic approach to consumer research Collaborative approaches Brand meaning and advertising Conclusion Cross-cultural scenarios

9. Global leadership Globally oriented firms Creating a globally oriented workforce The evolving profile of the expatriate assignment Competencies for global leaders Selection for an expatriate assignment Conclusion Cross-cultural scenarios

10. Expatriate assignment Preparation The expatriate experience Repatriation Global strategy reimagined Conclusion Cross-cultural scenarios

Appendix A: cross-cultural scenario discussions

Appendix B: locating relevant cultural information The traditional anthropological approach Documentary sources useful in developing a cultural profile Human resources for culture-specific information The search for cultural information upon arrival Conclusion




Companion Website content:

Student Resources Sumary of learning objective 100 Quiz Questions Instructor's Resources Fully revised 40 page Instructor's manual

"Chock full of real world examples and practical tips born of decades of research, The Cultural Dimension of Global Business lays out in readable prose the concepts and generalizations that help us make sense of the cultural differences business people confront in their daily lives. From the deep insult of showing the sole of one's foot in Cairo to expatriate culture shock, Ferraro and Briody take us on a global tour of culture as it impacts business. This book is sure to find a home in both the businessman's briefcase and the college student's backpack."
Gregory P. Urban, Department of Anthropology, University of Pennsylvania, USA

"The Cultural Dimension of Global Business is an essential pedagogical tool for instructors in anthropology, sociology and especially in business schools, that deal with variations of human activities in commercial enterprises cross-culturally. The authors offer theory, best practice advice, and clever insights in a wide range of topics, from dealing with contrasting value systems and non-verbal cues, to appropriate ways of using email and text messages in and out of business dealings. This should be required reading for students and business leaders across the spectrum of classrooms and boardrooms."
Timothy de Waal Malefyt, Gabelli School of Business, Fordham University, USA

"This book is a classic that gets better with each new edition. Written by two anthropologists well respected in the field, it provides a comprehensive discussion of culture as it relates to business. They discuss culture in the context of verbal and nonverbal language, values, leadership, negotiation, partnership and more. The new chapters on organizational change and consumer behavior are welcome additions. The book is essential reading for anyone negotiating the cultural dynamics of business locally or globally and is well organized for classroom use."
Ann Jordan, Department of Anthropology, University of North Texas, USA

"Any book that reaches its eighth edition must be responding successfully to reader needs. The Cultural Dimension of Global Business identifies both the pitfalls and challenges of working in a rapidly changing world economy, while simultaneously acting as an informed guide for how to become a successful player in the twenty-first century. New chapters on consumers and cultural transformation make clear the relevance of connections between a firm and its customers. As you would expect of a book rooted in business anthropology, it's all here - the evidence, the stories, the analyses and, most importantly, the strategies needed to work effectively within any kind of business culture, wherever you may be. A must for those interested in a long-term career in transnational business."
Brian Moeran, School of Modern Languages and Cultures, University of Hong Kong, HK

"Few books maintain their appeal over time. And even fewer become 'classics'. The Cultural Dimension of Global Business is one of those. It remains a 'must read' for any practitioner or scholar of business. Now in its eighth Edition, a testament to its value proposition, this book stands above other similar titles for several reasons. First is the authoritative and in-depth treatment of culture and its implications for business by the authors - two accomplished anthropologists. This new edition preserves its coverage of fundamental understanding of how culture impacts business, but provides new context, cases, and applications. Business practitioners will find the chapters on negotiations, cross-cultural partnering, and cultural transformation especially valuable. I also found the treatment of globally oriented workforce, leadership and organizations to be especially worthwhile."
S. Tamer Cavusgil, J. Mack Robinson College of Business, Georgia State University, USA

"I would highly recommend the eighth edition of The Cultural Dimension of Global Business for anyone teaching - or interested in - international business, organisational behaviour and human resources, and marketing. The book wears its solid scholarly grounding in classic cultural and business literature lightly, using current examples and thought-provoking questions to engage its readers, and the authors cover a wide scope of material without talking down to students. I will definitely be including this textbook in teaching undergraduates and postgraduates across a variety of courses at Oxford."
Kate Blackmon, Said Business School, University of Oxford, UK

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