The Case Study Handbook, Revised Edition

A Student's Guide
 
 
Harvard Business Review Press
  • erschienen am 28. August 2018
  • |
  • 272 Seiten
 
E-Book | ePUB mit Adobe-DRM | Systemvoraussetzungen
978-1-63369-616-7 (ISBN)
 

The guide all MBAs and exec ed students need.

If you're enrolled in an MBA or executive education program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying and time-consuming. In The Case Study Handbook, Revised Edition, William Ellet presents a potent new approach for efficiently analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (making a decision, performing an evaluation, or diagnosing a problem) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Examples of effective writing further reinforce the methods. The book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs this guide.

  • Englisch
  • La Vergne
  • |
  • USA
  • 7,81 MB
978-1-63369-616-7 (9781633696167)
weitere Ausgaben werden ermittelt

William Ellet has worked with Harvard MBA students on writing for over 23 years. He taught a second-year course on writing, the writing portion of the school's pre-MBA program, for 15 years and has given many presentations on reading and writing about cases in the MBA and Executive Education programs. He teaches a required Management Communication course at Brandeis University's International Business School, facilitates case teaching seminars for Harvard Business Publishing, and helps universities in Latin America introduce case teaching to their faculties. He is also a lecturer in the University of Miami Executive Education Athletes and Artists program, in which most of the students are National Football League players.

Author social media/website info: linkedin.com/in/billellet, brandeis.edu/facultyguide/person.html?emplid=5b54b9bb24c2a65d948871b168578349c0d6b7a8

  • Intro
  • Contents
  • Introduction
  • Ch. 1: What Is the Case Method?
  • Pt. 1: Analyzing Cases
  • Ch. 2: What Is a Case?
  • Ch. 3: The Skills to Read and Analyze a Case
  • Ch. 4: How to Analyze Decision Scenario Cases
  • Ch. 5: How to Analyze Evaluation Scenario Cases
  • Ch. 6: How to Analyze Problem-Diagnosis Scenario Cases
  • Pt. 2: Discussing Cases
  • Ch. 7: How to Prepare and Discuss Cases
  • Pt. 3: Writing About Cases
  • Ch. 8: How to Write Case-Based Essays
  • Ch. 9: How to Write Decision Scenario Essays
  • Ch. 10: How to Write Evaluation Scenario Essays
  • Ch. 11: Writing About Problem-Diagnosis Scenarios
  • Pt. 4: Cases for Analysis and Writing
  • Case Study: General Motors
  • Case Study: Malaysia in the 1990s
  • Case Study: Allentown Materials Corporation
  • Pt. 5: Study Guides for Case Analysis and Writing
  • Study Guide for Decision Scenario Cases
  • Study Guide for Evaluation Scenario Cases
  • Study Guide for Problem-Diagnosis Scenario Cases
  • Acknowledgments
  • Index
  • About the Author

Dateiformat: ePUB
Kopierschutz: Adobe-DRM (Digital Rights Management)

Systemvoraussetzungen:

Computer (Windows; MacOS X; Linux): Installieren Sie bereits vor dem Download die kostenlose Software Adobe Digital Editions (siehe E-Book Hilfe).

Tablet/Smartphone (Android; iOS): Installieren Sie bereits vor dem Download die kostenlose App Adobe Digital Editions (siehe E-Book Hilfe).

E-Book-Reader: Bookeen, Kobo, Pocketbook, Sony, Tolino u.v.a.m. (nicht Kindle)

Das Dateiformat ePUB ist sehr gut für Romane und Sachbücher geeignet - also für "fließenden" Text ohne komplexes Layout. Bei E-Readern oder Smartphones passt sich der Zeilen- und Seitenumbruch automatisch den kleinen Displays an. Mit Adobe-DRM wird hier ein "harter" Kopierschutz verwendet. Wenn die notwendigen Voraussetzungen nicht vorliegen, können Sie das E-Book leider nicht öffnen. Daher müssen Sie bereits vor dem Download Ihre Lese-Hardware vorbereiten.

Bitte beachten Sie bei der Verwendung der Lese-Software Adobe Digital Editions: wir empfehlen Ihnen unbedingt nach Installation der Lese-Software diese mit Ihrer persönlichen Adobe-ID zu autorisieren!

Weitere Informationen finden Sie in unserer E-Book Hilfe.


Download (sofort verfügbar)

26,49 €
inkl. 5% MwSt.
Download / Einzel-Lizenz
ePUB mit Adobe-DRM
siehe Systemvoraussetzungen
E-Book bestellen