LinkedIn For Dummies

Standards Information Network (Verlag)
  • 5. Auflage
  • |
  • erschienen am 7. März 2018
  • |
  • 384 Seiten
E-Book | ePUB mit Adobe-DRM | Systemvoraussetzungen
978-1-119-46991-9 (ISBN)
Make LinkedIn your number one professional branding tool LinkedIn is the premiere social network for professionals looking to discover new opportunities, enhance personal branding, connect with other professionals, and make career advancements. With LinkedIn For Dummies, you ll have step-by-step instructions on how to take advantage of the latest tools and features to do all of this and more. This book will teach you how to create an attractive profile that employers will notice, as well as ways to expand your network by making connections around the globe. You'll also learn how to best navigate the new user interface, write recommendations, take a course with LinkedIn Learning, and conduct your job search. Create an appealing, detailed profile Establish your credibility and personal brand Connect with employers and find jobs Request and write recommendations Whether you re one of LinkedIn s 500 million global members or brand new to the site, this authoritative resource helps you get the most out of the world s largest professional network.
weitere Ausgaben werden ermittelt
Joel Elad is a social networking, Internet, and eBay guru with a software development background and a yearning for entrepreneurship. He has authored or co-authored several books, including Facebook Advertising For Dummies and Starting an Online Business All-in-One For Dummies.
Introduction 1

About This Book 2

Foolish Assumptions 2

Icons Used in This Book 2

Beyond the Book 3

Where to Go from Here 3

Part 1: Understanding LinkedIn Basics 5

Chapter 1: Looking into LinkedIn 7

Understanding Your New Contact Management and Networking Toolkit 8

Keeping track of your contacts 9

Understanding the different degrees of network connections 10

Discovering What You Can Do with LinkedIn 13

Building your brand and profile 13

Looking for a job now or later 14

Finding out all kinds of valuable information 16

Expanding your network 16

Understanding LinkedIn Costs and Benefits 17

Weighing free versus paid accounts 17

Comparing the paid accounts 18

Upgrading to a premium account 20

Navigating LinkedIn 23

Touring the top navigation bar 24

Looking at the Settings & Privacy page 25

Chapter 2: Signing Up and Creating Your Account 27

Joining LinkedIn 27

Joining with an invitation 28

Joining without an invitation 29

Completing the sign-up process 30

Starting to Build Your Network 38

Chapter 3: Completing Your Profile 41

Adding a Summary and Basic Information 41

Writing your summary first 43

Updating the Summary and basic information sections 45

Completing Contact and Personal Info 50

Adding a Position 55

Reporting Your Education 58

Setting Your Profile URL and Public View 61

Part 2: Finding Others and Getting Connected 65

Chapter 4: Discovering and Building Your Network 67

Searching Your First-Degree Connections 67

Searching the LinkedIn Network 70

Starting with basic search options 71

Advanced searching with filters 73

Performing advanced searches 76

Saving searches for future use 77

Chapter 5: Growing Your Network 79

Building a Meaningful Network 80

Importing Contacts into LinkedIn 83

Importing a contacts list from your email system 83

Checking for members 87

Finding classmates 87

Using the People You May Know feature 89

Browsing your connections' networks 90

Sending Connection Requests 93

Sending requests to existing members 94

Understanding why you shouldn't use canned invitations 95

Sending requests to nonmembers 96

Communicating the value of joining LinkedIn 97

Removing people from your network 99

Accepting (or Gracefully Declining) Invitations 101

Chapter 6: Managing Messages and InMail 103

Using InMail versus Using LinkedIn Messages 104

Understanding LinkedIn messages 105

Understanding your inbox 106

Getting to know InMail 109

Sending InMail 109

Managing Invitations 111

Tracking sent invitations 111

Tracking received invitations 113

Setting Up an Introduction 114

Planning your approach to each person 115

Sending an introduction request message 116

Managing Introduction Requests 118

Accepting requests and forwarding the introduction 119

Gracefully declining requests 121

Chapter 7: Interacting with and Endorsing Your Network 123

Interacting with Your Network 124

Creating a status update to stay connected 125

Interacting with status updates 128

Giving and Receiving Endorsements on LinkedIn 132

Endorsing someone on LinkedIn 133

Accepting endorsements on LinkedIn 135

Managing your skills and endorsements 136

Part 3: Growing and Managing Your Network 141

Chapter 8: Understanding Your News Feed 143

Understanding the News Feed 144

Configuring Your News Feed 147

Setting Up Digest Notifications 149

Writing an Article on LinkedIn 151

Managing Post Interactions 154

Chapter 9: Exploring the Power of Recommendations 155

Understanding Recommendations 156

Writing Recommendations 158

Choose wisely, grasshopper: Deciding whom to recommend 158

Look right here: Making your recommendation stand out 159

Creating a recommendation 160

Requesting Recommendations 162

Choosing whom to ask 162

Creating a polite recommendation request 163

Gracefully Declining a Recommendation (or a Request for One) 165

Managing Recommendations 166

Editing or removing recommendations you've made 166

Handling new recommendations you've received 167

Removing or requesting to revise a recommendation 169

Chapter 10: Accessing LinkedIn with a Mobile Device 171

Surveying the Different LinkedIn Apps 172

Installing a LinkedIn Mobile App 174

Breaking Down the Sections of the LinkedIn Mobile App 178

Connecting Your App Usage with Website Usage 181

Chapter 11: Configuring Settings Like a Pro 183

Using the Settings & Privacy Page as a Command Console 183

Starting with Basic Account Changes 185

Controlling Privacy Settings 191

Finalizing Your LinkedIn Communications Settings 197

Chapter 12: Using LinkedIn with Your Internet Activities 203

Exporting LinkedIn Contacts to Your Email Application 203

Creating your contacts export file in LinkedIn 204

Exporting contacts to Outlook 206

Exporting contacts to Outlook Express 207

Exporting contacts to Yahoo! Mail 207

Exporting connections to Mac OS X Contacts book 209

Exporting Your Profile and Badge 209

Exporting your profile to a PDF file 210

Creating a public profile badge for other websites 212

Part 4: Finding Employees, Jobs, and Companies 215

Chapter 13: Finding Employees 217

Managing Your Job Listings 218

Posting a job listing 219

Advertising your job listing to your network 222

Reviewing applicants 225

Screening Candidates with LinkedIn 228

Using Strategies to Find Active or Passive Job Seekers 230

Chapter 14: Finding a Job 231

Searching for an Open Position 232

Tuning Up Your Profile and Network to Make a Good Impression 235

Preparing Your Profile and Account Settings for Job Searches 237

Checking your profile's visibility 237

Optimizing your profile 238

Involving LinkedIn in Job Search Strategies 240

Leveraging connections 240

Finding people with the same or similar job 241

Taking advantage of your alma mater 242

Finding target company referrals 243

Chapter 15: Following Companies 245

Searching for Companies 246

Putting Your Company on LinkedIn 249

Requirements for a Company page 250

Adding a Company page to LinkedIn 250

Part 5: Using LinkedIn for Everyday Business 255

Chapter 16: Getting Connected with Groups 257

Reaping the Benefits of Groups 257

Understanding the Two Types of Groups 259

Joining a Group 260

Starting and participating in group discussions 263

Viewing a group's membership list 267

Creating a Group 267

Setting Up the Group and Inviting Members 270

Building and managing your member list 270

Crafting your invitation email 272

Approving members to your group 273

Chapter 17: Implementing Sales and Marketing Techniques 277

Marketing Yourself through LinkedIn 277

Optimizing your profile 278

Marketing yourself to your network 280

Marketing Your Business through LinkedIn 282

Using online marketing tactics with LinkedIn 283

Mining for Clients 284

Generating leads with the Advanced People search 285

Finding the decision-maker 287

Closing the Deal 289

Preparing for the client meeting 289

Reporting a positive sale 291

Chapter 18: Using LinkedIn Ads 293

Understanding LinkedIn Ads 293

Finding Out about Filtering Options 295

Creating an Ad Campaign 297

Managing Your Ad Campaign 303

Chapter 19: Discovering Creative Uses of LinkedIn 307

Mashing LinkedIn with Other Services 308

LinkedIn and Google Alerts 308

LinkedIn Archives and Data Syncing 309

LinkedIn and Evernote work together 311

Building Your Focus Group 313

Using Location-Based LinkedIn Ideas 315

Building your network before moving to a new city 316

Arranging face-to-face meetings when traveling 318

Networking with LinkedIn in person! 319

Part 6: The Part of Tens 321

Chapter 20: Ten LinkedIn Do's and Don'ts 323

Do Keep Your Profile Complete and Current 323

Don't Use Canned Invitations 324

Don't Expect Everyone to Network as You Do 325

Do Your Homework 326

Do Give LinkedIn Messages Equal Importance 327

Don't Spam 329

Do Make New Connections 330

Do Cross-Promote 331

Do Add Value to the Process 331

Don't Confuse Quantity with Quality 332

Chapter 21: Ten LinkedIn Resources 333

The Official LinkedIn Blog 333

LinkedIn Instagram 334

LinkedIn Marketing Solutions 334

LinkedIn YouTube Channel 335

Linked Intelligence 335

LinkedIn Speaker Series Podcast 336

LinkedIn Plugins 336

Social Media Examiner 337

Evernote 337

Buffer 337

Index 339

Chapter 1

Looking into LinkedIn


Getting to know your networking toolkit

Understanding the different degrees of network connections

Discovering LinkedIn features

Comparing the different accounts

Navigating the LinkedIn menu system

When I hear the terms "social networking" and "business networking," I always go back to one of my favorite phrases: "It's not what you know; it's who you know." Now imagine a website where both concepts are true, where you can demonstrate what you know and see the power of who you know. That's just one way to describe LinkedIn, one of the top websites today where you can do professional networking and so much more.

Social networking has garnered a lot of attention over the years, and while newer sites such as Pinterest, Instagram, and Snapchat are gaining in popularity, the two sites that most people think of first for social networking are Twitter and Facebook. Let me state right now, in the first chapter, that LinkedIn is not one of those sites. You can find some elements of similarity, but LinkedIn isn't the place to tweet about what you had for lunch or show pictures of last Friday's beach bonfire.

LinkedIn is a place where relationships matter (the LinkedIn slogan). It was developed primarily for professional networking. When you look at its mission statement, LinkedIn's goal "is to help you be more effective in your daily work and open doors to opportunities using the professional relationships you already have." This is not a website that requires a lot of constant work to be effective. It's designed to work in the background and help you reach out to whomever you need while learning and growing yourself. The key is to set up your online identity, build your network, and steadily take advantage of the opportunities that most affect you or greatly interest you.

In this chapter, I introduce you to LinkedIn and the basic services it has to offer. I answer the questions "What is LinkedIn?" and, more importantly, "Why should I be using LinkedIn?" I talk about how LinkedIn fits in with the rest of your professional activities, and then I move on to the tangible benefits that LinkedIn can provide you, regardless of your profession or career situation. I discuss some of the premium account capabilities that you can pay to use, but rest assured that LinkedIn has a lot of free features. The last part of the chapter covers basic navigation of the LinkedIn site. I show you the different menus and navigation bars, which you encounter throughout this book.

Understanding Your New Contact Management and Networking Toolkit

When thinking about how people can be connected with each other, it helps to picture a tangible network. For example, roads connect cities. The Internet connects computers. A quilt is a series of connected pieces of fabric. But what about the intangible networks? You can describe the relationship among family members by using a family tree metaphor. People now use the term social network to describe the intangible connections between them and other people, whether they're friends, co-workers, or acquaintances.

People used to rely on address books or contact organizers (PDAs) to keep track of their social networks. You could grow your social networks by attending networking events or by being introduced in person to new contacts, and then continuing to communicate with these new contacts. Eventually, the new contacts were considered part of your social network.

As people began to rely more and more on technology, though, new tools were created to help manage social networks. Salespeople started using contact management systems such as ACT! to keep track of communications. Phone calls replaced written letters, and cellular phones replaced landline phones. Then email replaced phone calls and letters, with text messaging increasingly handling short bursts of communication. Today, with the mass adoption of smartphones, laptops, and tablets, Internet browsing has dramatically increased. People manage their lives through web browsers, SMS (Short Message Service) communications, and apps on their smartphones.

Internet tools have advanced to the point where online communication within your network is much more automated and accessible. Sites such as LinkedIn have started to replace the older ways of accessing your social network. For example, instead of asking your friend Michael to call his friend Eric to see whether Eric's friend has a job available, you can use LinkedIn to see whether Eric's friend works for a company you want to contact, and you can then use LinkedIn to send a message through Michael to Eric (or in some cases, directly to Eric's friend) to accomplish the same task. (Of course, this assumes you, Michael, and Eric are all members of LinkedIn.)

In the past, you had no way of viewing other people's social networks (collections of friends and other contacts). Now, though, when folks put their social networks on LinkedIn, you can see your friends' networks as well as their friends' networks, and suddenly hidden opportunities start to become available to you.

Because of LinkedIn, you can spend more time researching potential opportunities (such as finding a job or a new employee for your business) as well as receiving information from the larger network and not just your immediate friends. The network is more useful because you can literally see the map that connects you with other people.

However, just because this information is more readily available, networking still involves work. You still have to manage your connections and use the network to gain more connections or knowledge. Remember, too, that nothing can replace the power of meeting people in person. But because LinkedIn works in the background guiding you in finding contacts and starting the networking process, you can spend your time more productively instead of making blind requests and relying solely on other people to make something happen.

Keeping track of your contacts

You made a connection with someone - say, your roommate from college. It's graduation day; you give him your contact information, he gives you his information, and you tell him to keep in touch. As both of you move to different places, start new jobs, and live your lives, you eventually lose track of each other, and all your contact information grows out of date. How do you find this person again?

One of the benefits of LinkedIn is that after you connect with someone you know who also has an account on LinkedIn, you always have a live link to that person. Even when that person changes email addresses, you'll be updated with his or her new email address. In this sense, LinkedIn always keeps you connected with people in your network, regardless of how their lives change. LinkedIn shows you a list of your connections, such as the list in Figure 1-1.

FIGURE 1-1: See all your connections in one centralized list.

Understanding the different degrees of network connections

In the LinkedIn universe, the word connection means a person who is connected to you through the site. The number of connections you have simply means the number of people who are directly connected to you in your professional network.

Here are the different levels of connectedness on LinkedIn:

  • First-degree connections: People you know personally; they have a direct relationship from their account to your account. These first-degree connections make up your immediate network and are usually your past colleagues, classmates, group members, friends, family, and close associates. Unlike Facebook, where everyone you connect to is a "friend," on LinkedIn, you can connect to friends who might not have a work, school, or group connection to you but whom you know personally outside those criteria. Similar to Facebook, though, you can see your list of first-degree connections' and they can see yours - provided your settings (and those of your connections) are configured so any connection can see other people's list of connections.
  • Second-degree network members: People who know at least one member of your first-degree connections: in other words, the friends of your friends. You can reach any second-degree network member by asking your first-degree connection to pass along your profile as an introduction from you to his friend.
  • Third-degree network members: People who know at least one of your second-degree network members: in other words, friends of your friends of your friends. You can reach any third-degree network member by asking your friend to pass along a request to be introduced to her friend, who then passes it to her friend, who is the third-degree network member.

The result is a large chain of connections and network members, with a core of trusted friends who help you reach out and tap your friends' networks and extended networks. Take the concept of Six Degrees of Separation (which says that, on average, a chain of six people can connect you to anyone else on Earth), put everyone's network online, and you have LinkedIn.

So, how powerful can these connections be? Figure 1-2 shows a snapshot of how someone's network on LinkedIn used to look.

FIGURE 1-2: Only...

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