Cultural Tourism

 
 
Routledge (Verlag)
  • 3. Auflage
  • |
  • erschienen am 19. April 2020
  • |
  • 340 Seiten
 
E-Book | ePUB ohne DRM | Systemvoraussetzungen
978-1-000-05644-0 (ISBN)
 

Cultural Tourism remains the only book to bridge the gap between cultural tourism and cultural and heritage management. The first edition illustrated how heritage and tourism goals can be integrated in a management and marketing framework to produce sustainable cultural tourism. The current edition takes this further to base the discussion of cultural tourism in the theory and practice of cultural and heritage management (CM and CHM), under the understanding that for tourism to thrive, a balanced approach to the resource base it uses must be maintained. An 'umbrella approach' to cultural tourism represents a unique feature of the book, proposing solutions to achieve an optimal outcome for all sectors.

Reflecting the many important developments in the field this new edition has been completely revised and updated in the following ways:

    • New content on increasingly relevant topics including sustainability, climate change, the threat of de-globalization, overtourism and social media.

      • New sections on experience creation, accessibility and inclusivity, as well as expanded material on creative industries and new management challenges.

      • New international case studies and tried-and-tested assignment exercises have been added to every chapter.

      Written by experts in both tourism and cultural heritage management, this book will enable professionals and students to gain a better understanding of their own and each other's roles in achieving sustainable cultural tourism. It provides a blueprint for producing top-quality, long-term cultural tourism products.

      3. Auflage
      • Englisch
      • Milton
      • |
      • Großbritannien
      Taylor & Francis Ltd
      • Für höhere Schule und Studium
      • Neue Ausgabe
      150 schwarz-weiße Abbildungen, 137 schwarz-weiße Fotos, 13 schwarz-weiße Zeichnungen, 29 schwarz-weiße Tabellen
      • 31,86 MB
      978-1-000-05644-0 (9781000056440)
      weitere Ausgaben werden ermittelt

      Hilary du Cros is an Honorary Research Fellow, University of New Brunswick, Canada. She has a unique perspective on tourism, heritage and arts management after 35 years as an academic and consultant in the Asia-Pacific Region. Books include The Arts and Events with Lee Jolliffe (2014) and Cultural Heritage Management in China with Y.S.F. Lee (2009).

      Bob McKercher is a Professor of Tourism at The Hong Kong Polytechnic University. He has wide-ranging research interests focused around special interest tourism markets, product development and consumer behavior. He received his PhD from the University of Melbourne in Australia, a Master's degree from Carleton University in Ottawa, Canada, and his undergraduate degree from York University in Toronto, Canada. Prior to entering academia, he worked in a variety of operational and advocacy positions in the Canadian tourism industry.

      Contents

      List of plates

      List of figures

      List of tables & boxes

      Acknowledgements

      Abbreviations

      Part A Setting the context -

      1 Introduction: defining cultural tourism

      What is cultural tourism?

      2 Challenges in achieving sustainable cultural tourism

      Introduction

      The challenge of triple/quadruple bottom line sustainability

      The challenge of climate change

      Parallel evolution of tourism and cultural management

      Collaborators or competitors?

      Relationships between tourism and cultural management

      The consequences

      3 Issues, benefits, risks and costs

      Introduction

      Community

      Cultural tourism and enhanced quality of life

      Costs associated with cultural tourism

      Optimizing benefits and minimizing impacts?

      Part B Cultural Assets

      4 Cultural heritage management principles and practice (with special reference to World Heritage)

      Introduction

      Cultural heritage management

      Management challenges

      World Heritage

      Conclusion

      5 Tangible cultural heritage

      Introduction

      Conventions, codes, charters and declarations

      A four stage planning process

      6 Intangible cultural heritage and creative arts

      Introduction

      Conventions, codes, charters and declarations

      A three stage approach to safeguarding intangible cultural heritage

      Contemporary culture and the advent of creative tourism

      Part C Tourism, the tourist and stakeholders

      7 How tourism works

      Introduction

      The nature of tourism

      Conclusion

      8 The cultural tourism market: a cultural tourism typology

      Introduction

      Cultural tourists

      Segmenting the cultural tourism market

      A cultural tourist typology - centrality of motive and depth of experience

      Implications for cultural tourism

      A few words of caution about numbers that appear too good to be true

      9 Tourism attraction system, markers and gatekeepers

      Introduction

      Tourist attraction systems

      Markers

      Gatekeepers and knowledge brokers

      Effect of multiple gatekeepers on the message passed to the tourist

      Part D Products

      10 Cultural tourism products

      Introduction

      Cultural assets as tourism products

      Products as attractions

      Strangeness vs. familiarity, the environmental bubble and the necessity of standardizing and commodifying products

      Conclusions

      11 Assessing product potential

      Introduction

      Considering the wider context

      Understanding the asset in its setting

      Asset specific considerations: place and cultural spaces

      Stakeholder and consultation issues

      People, skills and financial resources

      Conclusion

      12 Market Appeal/Robusticity Matrix: a site specific auditing tool

      Introduction

      The Market Appeal / Robusticity a site specific auditing tool

      Introduction

      The market appeal/robusticity matrix

      Operationalization - a two step process

      Conclusion - a precursor to site and experience management

      Part E Operationalization

      13 Framework for understanding what is necessary for a successful attraction

      Introduction

      Success factors

      Development options

      Building

      Packaging and bundling

      Clustering and precincts

      Linear or circular routes and networks

      Rebranding/creating a specific cultural tourism product area or network

      Festivals and events

      Creating memorable experiences

      Tell a story

      Make the asset come alive

      Make it participatory

      Focus on quality

      Make it relevant to the tourist

      14 Applying planning and management frameworks

      Introduction

      Planning

      Situation analysis

      Establishment of an overall mission of vision and goal getting

      Creation of action plans

      Marketing

      Planning for greater access

      A world on demarketing

      Evaluation and feedback mechanisms

      15 Experience creation

      Introduction

      What is interpretation and what are the benefits of good interpretation?

      The ICOMOS interpretation charter

      Goal of interpretation and success factors

      The interpretation process

      Tactics to create peak experiences

      The medium is the message

      ICT

      Epilogue

      Improvements needed

      Challenges still remain

      Some general observations

      A few possible research areas

      Glossary

      References

      Index

      'As they have done throughout their careers, Hilary du Cros and Bob McKercher once again help us think more clearly about cultural tourism. This well-written book provides coverage of a number of important issues in the field, captures its complexities and speaks to a broad audience of policymakers, administrators, students and teachers, who will find much to stimulate their thinking in this book.'
      Dr. Vicky Katsoni, President of the International Association of Cultural and Digital Tourism (IACuDiT), Assoc. Professor, University of West Attica, Greece





      'Cultural Tourism is essential reading for those involved in tourism and cultural heritage management, providing important new insights on visitor management, how to produce successful tourism products and how to evaluate products with the potential to deliver quality experiences.'


      Prof. Claire Smith, Flinders University, South Australia

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