The Routledge Handbook of Tourism Experience Management and Marketing

Routledge (Verlag)
  • erschienen am 18. Mai 2020
  • |
  • 652 Seiten
E-Book | PDF ohne DRM | Systemvoraussetzungen
978-0-429-51231-5 (ISBN)

The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and emergent issues of tourism experience and co-creation. Drawing together contributions from 83 authors from 28 countries with varied backgrounds and interdisciplinary interests, the handbook highlights multiple representations and interpretations of the theme. It also integrates a selection of illustrative global case studies to effectively present its chapter contents.

Tourism experience drives the contemporary tourist's behavior as they travel in pursuit of experiencing unique and unusual destinations and activities. Creating a memorable and enduring experience is therefore a prerequisite for the all tourism business organizations irrespective of the nature of their products or services. This handbook focuses on conceptualizing, designing, staging, managing and marketing paradigms of tourism experiences from both supply and demand perspectives. It sheds substantial light on the contemporary theories, practices and future developments in the arena of experiential tourism management and marketing.

Encompassing the latest thinking and research themes, this will be an essential reference for upper-level students, researchers, academics and industry practitioners of hospitality as well as those of tourism, gastronomy, management, marketing, consumer behavior, cultural studies, development studies and international business, encouraging dialogue across disciplinary boundaries.

  • Englisch
  • Milton
  • |
  • Großbritannien
Taylor & Francis Ltd
  • Für höhere Schule und Studium
51 schwarz-weiße Abbildungen, 16 schwarz-weiße Fotos, 35 schwarz-weiße Zeichnungen, 34 schwarz-weiße Tabellen
  • 12,84 MB
978-0-429-51231-5 (9780429512315)
weitere Ausgaben werden ermittelt

Saurabh Kumar Dixit, PhD is an Associate Professor and Head of the Department of Tourism and Hotel Management, North-Eastern Hill University, Shillong (Meghalaya), India. He holds a Bachelor's degree in Hotel Management and Catering Technology, a Master's degree in Tourism Management, and a Doctorate (PhD) in Hotel Management. His research interests include Consumer Behavior, Gastronomic Tourism, Service Marketing, Experience Management, and Marketing in hospitality and tourism contexts. He has worked more than 20 years in a number of Indian universities and educational institutes and successfully completed different research projects relating to hospitality and tourism management. He has 11 books to his credit including The Routledge Handbook of Consumer Behavior in Hospitality and Tourism and The Routledge Handbook of Gastronomic Tourism. He can be contacted at

List of figures

List of tables

Notes on contributors

Foreword by Arch G. Woodside



Saurabh Kumar Dixit

Part I Tourism Experience: Theories, Structure and Frameworks

    • Conceptualizations of tourism experience

    Jon Sundbo and Saurabh Kumar Dixit

    • A Systematic Review of The Tourism Experience Research From 2009 To 2018

    Drita Kruja and Elvisa Drishti

    • Key Drivers of tourism experience

    Fabrizio Ferrari

    • Typology of tourism experience

    Bert Smit and Frans Melissen

    • Customer Experience in Tourism: An Overview

    Girish Prayag, Samuel Spector and Jörg Finsterwalder

    6. The role and measurement of emotions in tourism experiences

    Girish Prayag

    7. The essence of memorable experience

    Mariana de Freitas Coelho and Marlusa de Sevilha Gosling

    8. Service employees and customer experience

    Poh Theng Loo

    9. Relationships between tourists' emotional experiences, perceived overall image, satisfaction, and loyalty

    Keith Mandabach

    10. Tourism and the experience economy: a critique?

    Roy C. Wood

    Part II Crafting Tourism Experiences

    11. Understanding the experience design process

    Bert Smit and Frans Melissen

    12. Experiential choice in tourism

    Jens Friis Jensen and Jon Sundbo

    13. The service experiencescape

    Melissa A. Baker and Kawon Kim

    14. Exploring image, perception and motivation in tourism experience

    Brian Kee Mun Wong and Christy Yen Nee Ng

    15. Learning through extraordinary tourism experiences

    Eva Maria Jernsand and Sandhiya Goolaup

    16. Resident Driven City Hospitality Design and Delivery

    Karoline Wiegerink and Jan Huizing

    17. Experiential Heritage Tourism Designing in United Arab Emirates

    Joanna Seraphim and Farooq Haq

    18. Trends in Experience Design: Strategies for Attracting Millennials to Wineries in Victoria, Australia

    Paul Strickland, Jennifer Laing, Warwick Frost and Kim Williams

    19. The Role of themes and stories in tourism experiences

    Lee Jolliffe and Pairach Piboonrungroj

    20. Understanding Performativity and Embodied Tourism Experiences in Animal-Based Tourism in the Arctic

    Minni Haanpää and José-Carlos García-Rosell

    21. Experiential Dissonance

    Jon Sundbo

    Part III Marketing Tourism Experiences

    22. Traditional versus Experiential Marketing in Tourism

    Valentina Della Corte and Giovanna Del Gaudio

    23. Marketing Approach to the Tourist Experience

    Kuan-Huei Lee

    24. Experiential marketing for tourism destinations

    Raouf Ahmad Rather and Linda D. Hollebeek

    25. Relationship Marketing: A Consumer Experience Perspective

    Christy Yen Nee Ng and Brian Kee Mun Wong

    26. Interpreting Relationships among Oktoberfest Tourists' Experiences and Perceived Value, Overall Satisfaction and Loyalty Behaviors for Better Marketing Strategy Decisions

    Robert J. Harrington, Michael C. Ottenbacher, Burkhard von Freyberg, Alexandros Paraskevas and Laura Schmidt

    27. Delivering Quality and Memorable Tourism Experience

    Anestis K. Fotiadis and Anastasia Ef. Spyridou

    28. Marketing gastronomic tourism experiences

    Saurabh Kumar Dixit

    29. Managing Brand Experience and Reputation in the Hotel Business

    H. Kader Sanliöz-Özgen and Metin Kozak

    30. Managing Service Failure and Recoveries

    Kawon Kim and Melissa A. Baker

    31. Dark Tourism: Negative Experiences as Part of Modern Tourism

    Dinesh Kumar and Punam Gupta

    Part IV Technology Enabled Tourism Experiences

    32. Sharing Economy and Tourism Experience

    Adam Pawlicz

    33. An Exploration of Experiential Travel Behavior during Traveler Journey

    Roberta Minazzi

    34. Co-Construction of the Tourist Experience via Social Networking Sites

    Sabrina Seeler and Heike Schänzel

    35. Technologies for Enhancing Wine Tourism Experience

    Roberta Garibaldi and Fabiola Sfodera

    36. Pictures, Colors and Emotions: Shaping the UK's E-Tourism Experience

    Anke Schneider, Wilhelm Loibl and Ann Hindley

    37. Managing Tourist Experience through Social Media: Evidence from South Korea

    Yeonjung (Alice) Kang and Tiffany S. Legendre

    38. Virtual Reality, Augmented Reality and Tourism Experience

    Sandra Maria Correia Loureiro

    Part V Sustainable Tourism Experience

    39. Sustainable tourism and the visitor experience

    Frans Melissen and Bert Smit

    40. Rethinking Sustainable Tourism through Identity Decomposition: The Stratification of the Intensifying Factors of the Tourism Experience

    António Sérgio Araújo de Almeida

    41. Developing Rural Tourism through Co-Creation of Sustainable Tourist Experiences

    Jennifer Chan Kim Lian

    42. Towards Green Loyalty: Driving From Green Experiential Quality, Green Emotional Attachment, Green Image, Green Switching Experience And Green Experiential Satisfaction

    Hung-Che Wu and Guo-Wei Chen

    43. Guest and Host Relation in Tourism Experience Building: Rising Issue of Sustainability

    Rashmiranjan Choudhury and Saurabh Kumar Dixit

    Part VI Emerging Avenues of Tourism Experience And Co - Creation

    44. Co-Creation of Tourism Experiences: A Conceptual Framework

    Mine Inanc-Demir and Metin Kozak

    45. Co-Creation of Tourism Experience through Service Dominant Logic

    Xiang Ying Mei

    46. Place-Based Business Models of Value Creation in Tourism: Case of the Albergo Diffuso

    Francesco Raggiotto, Cristiana Compagno and Michela C. Mason

    47. Chinese Meaning of Face in Arctic Norway: Cultural Co-Creation for Tourist Experiences

    Yan Zhang and Young-Sook Lee

    48. The Emotional Labor of the Co-Created Tourism Experience

    Richard Ek, Anne Hardy, Mia Larson and Can-Seng Ooi

    49. Tourism experience and destination competitiveness

    Abijith Abraham and Saurabh Kumar Dixit

    50. Senior Tourism and Customer Experience: Links and Opportunities

    Adela Balderas - Cejudo and George W. Leeson

    51. Crisis Management and Tourism Experiences

    Adiyukh Berbekova and Melissa A. Baker

    52. Conclusion: Some Reflections on Experiential Tourism Management and Marketing

    Saurabh Kumar Dixit


    "Filled with thoughtful pieces penned by writers from around the world, this handbook covers a variety of topics focusing on theoretical as well as practical facets of tourism experience management and marketing. The topics covered range from traditional frameworks for designing, delivering and managing tourism experiences to more current and emerging topics such as co-creating tourism experiences with customers and using technological advances to enhance and promote tourism experiences. This volume is a valuable resource for tourism researchers and practitioners."
    A. Parasuraman, Professor of Marketing and Holder of the James W. McLamore Chair, University of Miami, USA

    "The Routledge Handbook of Tourism Experience Management and Marketing represents an unparalleled collection of thoughtful contributions to the advancement of experience thinking. It will prove an invaluable resource not only within the tourism industry, but for any experience-focused professional, as many of the models, metrics, design considerations, and technology twists put forth provide insights applicable to any experience-minded business. Indeed, in the Experience Economy - where time is the currency of consumption - all customers are tourists; and this volume helps set the agenda as enterprises compete to offer compelling places to spend their time."
    B. Joseph Pine II & James H. Gilmore, co-authors of The Experience Economy: Competing for Time, Attention, and Money

    "The Routledge Handbook of Tourism Experience Management and Marketing provides comprehensive coverage of recent experience research and thinking. The handbook provides 52 chapters from authors from around the world. Sections of the handbook that are of topical interest include designing experiences, technology-enabled experiences, and sustainable tourism experiences. The chapters cover experience in diverse contexts such as hospitality, attractions, gastronomy, travel, and accommodation. Theoretical, methodological and empirical chapters include international case studies. This edited book is a timely collection providing the state of the art of management and marketing of tourism experiences."
    Noel Scott, Professor of Tourism Management, Sustainability Research Centre, University of the Sunshine Coast, Australia

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