This volume explores organizational legitimacy in business, featuring examples from a variety of industries around the world. Synthesizing the most current theoretical insights and best practices, the contributing authors examine the ways in which organizational legitimacy can be understood, its perceived influence on the market, and the relationship between organizational legitimacy and overall organizational success. The authors draw from different methodological perspectives to develop a holistic approach to organizational legitimacy that transcends the traditional concepts of corporate reputation, business ethics or corporate social responsibility.
Historically, efforts to understand how organizations acquire, manage and use legitimacy have applied insights from institutional theory, resource dependence theory, organizational ecology and stakeholder theory, but the field has remained fragmented, despite the profound implications of achieving legitimacy for ensuring organizational stability, survival and sustainability through access to capital, resources and business opportunities, as well as problem solving, performance measurement and stakeholder support. Presenting case studies of successful initiatives, the book addresses:
· How organizational legitimacy is defined and measured
· How organizations achieve legitimacy and how they acquire resources
· How different stakeholders (e.g., consumers, investors, employees) make legitimacy judgments and resource allocation decisions
· Whether audiences in the same socio-cultural context arrive at shared legitimacy judgments with regard to a focal organization
Emilio Díez de Castro is Full Professor of Management, Ph.D. in Business Management and Economics from the University of Seville. He was appointed Vice Rector for Total Quality Management, member of the Research Foundation of the University of Seville, Director del Departamento de Administración de empresas y Marketing, Coordinator of excellence research group on managing innovation, quality and change. Principal investigator of about thirty knowledge creation and transfer projects with companies and public entities. He has several scientific publications in international journals and book chapters, mostly related to management, quality and organizational legitimacy.
Marta Peris-Ortiz is Full Professor of Entrepreneurship and Innovation at Universitat Politècnica de València, Spain. She received her PhD in Management from the University of Valencia in 2005 and she has an MBA in Banking and Insurance Management. Her current research is focused on the topics of Entrepreneurship, Corporate Social Responsibility, Sustainability, Innovation, and Education Innovation. She has published articles in journals such as Journal Business Research, Management Decision, Service Industries Journal, Technological Forecasting and Social Change, Service Business, European Journal of International Management, Journal of International Change Management, International Entrepreneurship and Management Journal, International Journal of Manpower, Canadian Journal of Administrative Sciences and Non Profit Management and Leadership among others, and is also a reviewer.
Preface.- Chapter 1: An integrative and comprehensive legitimacy typology to evaluate the organizational legitimacy.- Chapter 2: Distinctive features of legitimate organizations.- Chapter 3: Trends in organizational legitimacy research.- Chapter 4: Organizational legitimacy: Study of academic publications in scientific journals.- Chapter 5: Legitimacy as Competitive Advantage: A US Airline Case Study.- Chapter 6: Increasing Legitimacy and Dollars: Applying Institutional Theory to Nonprofit Fundraising.- Chapter 7: Legitimacy and success of the EHEA in the public universities of Madrid.- Chapter 8: Legitimate business and its relationship with the corporate social responsibility: analysis between Mexico and Spain.- Chapter 9: Corporate Image as an element of legitimacy of Chinese steel companies.