"Laurel Delaney writes in a tremendous spirit of service to entrepreneurial and small business leaders navigating the opportunities of globalization. Whether leading a fresh startup, a small business, or an entrepreneurial growth company seeking greatness, the question of whether-and how-to go global must be addressed. Delaney shows yet again her passionate dedication to serving her readers with deeply practical guidance."-Jim Collins, author of Good to Great and co-author of Beyond Entrepreneurship
Gain the knowledge you need to market, sell, and fulfill orders internationally, taking full advantage of the Internet and the opportunities it creates. This book is the bible for entrepreneurs and small business owners taking their US businesses to the next level of growth through exports. Exporting empowers readers with the can-do confidence to tackle the challenges and opportunities of exporting, leading to greater revenues, stability, and profitability for your business. With 70 percent of global buying power lying outside US borders, exporting is not just an option for ambitious entrepreneurs-it's an absolute must for building and sustaining a successful future.
Typically, exporting first appears on the radar of small businesses as unsolicited inquiries from foreign customers on the web via your email, website, blog, or Facebook page. People outside your country want your product, and they want it now. The problem is that most small business owners do not know how to service these inquiries. What's the best way to ship goods? Do I need a license? Should I sell through wholesalers in specific countries or directly to consumers? How will I get paid?
Reflecting the rapid rate of change in national and global trade regulations and economic conditions, this second edition contains extensive updates and enhancements of the first edition's data and citations; actual and prospective multilateral trade agreements, especially the TPP and TTIP; CFR, EAR, and BIS rules; interviews with trade and sector specialists; economic trends and shocks affecting export opportunities and risks in various regions and sectors; and the annotated selection of recommended exporting resource sites.
Exporting: The Definitive Guide to Selling Abroad Profitably:
Lays out simple steps and tips to conduct market research, find customers, open new markets, create an export business plan, get paid, and ship goods and services efficiently and profitablyShows you how to use the Internet and social media to mediate the exporting process and expand your international presenceDetails how the US government helps exporters and how to avoid foreign regulatory pitfalls
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Laurel J. Delaney is founder and president of GlobeTrade, a management consulting company that helps entrepreneurs and small businesses go global. The United States Small Business Administration has recognized Delaney as a world-renowned global small business expert by naming her the Illinois Exporter of the Year. She is the author of Start and Run a Profitable Exporting Business as well as numerous articles that have appeared in international and scholarly publications such as The Wall Street Journal and The Conference Board. Delaney runs the Global Small Business Blog, which is ranked No. 1 in the world for entrepreneurs and small businesses interested in going global, and hosts the annual Global Small Business Forum in Chicago. She runs Women Entrepreneurs GROW Global and is the About.com Import & Export expert, a charter member and board member by appointment of the World Entrepreneurship Forum, a member of the International Council for Small Business, and the Chicago Chapter Chair for the Women Presidents' Organization. Delaney's passion for going global goes back to 1985, when she first started her business. Since then, she has devoted more than 60,000 hours of work in the area-from consulting to writing to teaching. Ms. Delaney holds a Bachelor of Arts degree in Advertising from Columbia College Chicago and a Master in Business Administration from Lake Forest Graduate School of Management.
Part I Building Your Foundations for ExportingChapter 1 Are You Ready to Export? Chapter 2 Writing an Export Business Plan Chapter 3 Prepping For Exports Chapter 4 The Human Side of an Export Enterprise
Part II Creating and Using Online Marketing Platforms Chapter 5 Online Fundamentals Chapter 6 Creating a Social Media and Networking PresenceChapter 7 Using e-Commerce and Social Media Sites as Stepping Stones to Export Success Chapter 8 The E-Commerce Connectivity Craze Chapter 9 The Mobile World at Work Chapter 10 Marketing Your Business Worldwide
Part III Mapping Out Your Export JourneyChapter 11 Choosing a Product to Export Chapter 12 Exploring Your Territory Chapter 13 Preparing and Adapting Your Product for the Export Marketplace Chapter 14 Preparing Your Service for Export Chapter 15 Web Design with the World in Mind
Part IV Developing Sales and Distribution Capabilities Chapter 16 Finding Cross-Border Customers Chapter 17 Methods of Exporting
Part V Managing the Transaction Chapter 18 Transport, Logistics, and Fulfillment Options Chapter 19 Pricing and Preparing Quotations Chapter 20 Getting Paid Chapter 21 Booking, Marking, Labeling, and Insuring Chapter 22 Documentation, Export Licensing, and Other Procedures
Part VI Keep Building Your Business Chapter 23 In Pursuit of Exceptional Export Service Chapter 24 Cross-Cultural Learning
Part VII The Export Journey Chapter 25 Global Ethics Chapter 26 International Business Travel and Security TipsChapter 27 Women Business Owners Chapter 28 New Challenging Frontiers in Emerging Markets Chapter 29 The Top Ten Export Business Markets
Part VIII Export Mastery Chapter 30 Export Success Chapter 31 Essential Keys to Export Success
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