Want a fast, fun, effective way to build an online course? Want the satisfaction of knowing your online course truly delivers the transformation it promises? If your goal is not just to sell a digital product, but to become a world-changing global teacher, the Course Design Formula that is the heart of this book will help you get there. Read this book and follow its every instruction to the letter and you will build your next online course better, faster, and more effectively than others who are not using a research-based instructional design process. In Course Design Formula, author Rebecca Frost Cuevas synthesizes best practices from cognitive psychology, instructional design, learning theory, and information processing theory with her decades of hands-on expertise into clear guidelines that can be applied quickly to any type of content geared for any target audience.
Rebecca Frost Cuevas, founder and CEO of Learn and Get Smarter, Inc., is a leading online learning education consultant and trainer for experts and entrepreneurs. She holds a bachelor's degree in English from Harvard University, as well as two master's degrees in education. Her first master's, from Wheelock College Graduate School, is in curriculum design and development. Her second, from California State University, San Bernardino, is in instructional technology.
For fifteen years, Rebecca designed and delivered award-winning education programs for public utilities in Southern California, impacting over 150,000 students with hands-on learning experiences relating to water and energy conservation. The education programs she created won national and regional awards, including the prestigious Community Service Award from the American Public Power Association and the prominent Clair A. Hill Award from the Association of California Water Agencies. Rebecca also received multiple federal scholarships for international study, and (fun fact!) learned Photoshop and Illustrator at a technical school in a foreign language, where she was the only nonnative speaker in the class. She brings a creative, multicultural perspective to her work in educational consulting, instructional design, and curriculum development.
When not designing online courses, Rebecca enjoys making up stories about Mother Rebecca, a 200-year-old fictional Victorian know-it-all, who provides gracious solutions to life's perplexing problems. Back in the twenty-first century, Rebecca is the proud mother of an internationally known fiber artist who is famous for having knitted a life-sized human skeleton. She enjoys living in sunny southern California while staying in touch with friends from all over the world-and is proud to say that her sticky date pudding once took third prize at the National Date Festival.
Part I: Big Ideas about Learning and Teaching Online
Chapter 1: What Is Learning?
Chapter 2: What Is Teaching?
Chapter 3: How to Teach Effectively Online
Part II: The Course Design Formula®
Chapter 4: How the Formula Works: An Overview
Chapter 5: Step 1: Get Clear on the Transformation Your Course Delivers 103
Chapter 6: Step 2: Discover the Specific Type of Learning Your Course Contains
Chapter 7: Step 3: Set Up Modules to Support Your Course's Learning Goal
Chapter 8: Step 4: Plan and Set Up Your Lessons
Chapter 9: Step 5: Select Your Media and Build Your Course
Part Three: Prepare Your Course for Success
Chapter 10: Make Your Materials Easy to Understand
Chapter 11: Make Your Lessons Motivating
Chapter 12: Make Your Learner the Focus as You Build Your Course
Chapter 13: Make Sure Your Course Is Working for All Your Learners
Part IV: Test and Refine to Make Your Course Shine
Chapter 14: How to Adapt Face-to-Face Learning to Online (and How Not To)
Chapter 15: How to Create a Transformative Online Course
Chapter 16: How to Create Effective, Skillful, and Elegant Learning
Appendix A: The Course Design Formula® in a Nutshell
Appendix B: Sample Survey
About the Author