Forecasting for the Pharmaceutical Industry

Models for New Product and In-Market Forecasting and How to Use Them
 
 
Gower Publishing Ltd
  • 2. Auflage
  • |
  • erschienen am 28. Mai 2015
  • |
  • 234 Seiten
 
E-Book | PDF mit Adobe DRM | Systemvoraussetzungen
978-1-4724-6012-7 (ISBN)
 
Forecasting for the Pharmaceutical Industry is a definitive guide for forecasters as well as the multitude of decision makers and executives who rely on forecasts in their decision making.In virtually every decision, a pharmaceutical executive considers some type of forecast. This process of predicting the future is crucial to many aspects of the company - from next month's production schedule, to market estimates for drugs in the next decade. The pharmaceutical forecaster needs to strike a delicate balance between over-engineering the forecast - including rafts of data and complex black box equations that few stakeholders understand and even fewer buy into - and an overly simplistic approach that relies too heavily on anecdotal information and opinion.Arthur G. Cook's highly pragmatic guide explains the basis of a successful balanced forecast for products in development as well as currently marketed products. The author explores the pharmaceutical forecasting process; the varied tools and methods for new product and in-market forecasting; how they can be used to communicate market dynamics to the various stakeholders; and the strengths and weaknesses of different forecast approaches. The text is liberally illustrated with tables, diagrams and examples. The final extended case study provides the reader with an opportunity to test out their knowledge.The second edition has been updated throughout and includes a brand new chapter focusing on specialized topics such as forecasting for orphan drugs and biosimilars.
  • Englisch
  • Aldershot
  • |
  • Großbritannien
  • Für Beruf und Forschung
  • Neue Ausgabe
Includes 96 b&w illustrations
  • Höhe: 244 mm
  • |
  • Breite: 172 mm
  • 5,27 MB
978-1-4724-6012-7 (9781472460127)
147246012X (147246012X)
weitere Ausgaben werden ermittelt
Arthur G. Cook is a Principal with ZS, a management consulting firm specializing in the pharmaceutical industry. Previously he was Director of Global Forecasting for Syntex Pharmaceuticals. Art has been involved in pharmaceutical forecasting for over 30 years, has worked with many major pharmaceutical companies on their forecasting processes, and has created forecasts for over 150 therapy areas. He has written and presented widely on the subject of forecasting, portfolio management, market research, and pricing for the pharmaceutical industry.
  • Cover Page
  • Title Page
  • Copyright Page
  • Contents
  • List of Figures
  • List of Tables
  • List of Abbreviations
  • Acknowledgements
  • Foreword
  • 1 The Past and the Present
  • The Inaccuracy of Forecasting
  • Forecasting in the Pharmaceutical Industry
  • The Current State: Influences Across Functions
  • The Time Horizon for the Forecast
  • In Summary
  • 2 The Forecasting Process
  • Define the Forecast
  • Select a Forecast Method
  • Decision-focused Forecasting
  • Present the Results
  • Final Considerations
  • 3 New Product Forecasting
  • Tools and Methods
  • New Product Forecast Algorithm
  • Modeling the Market
  • Forecasting the Product
  • Converting Patients to Revenue
  • Resource Assumptions
  • Final Considerations
  • 4 In-Market Product Forecasting
  • In-Market Product Forecast Algorithm
  • Trending Historical Data
  • Applying the Effects of Ex-Trend Events
  • Converting Trended Data into Forecast Outputs
  • Final Considerations
  • 5 Specialized Topics in Pharmaceutical Forecasting
  • Orphan Drugs
  • Biosimilars
  • 6 Thoughts for the Future
  • Era of Revitalization
  • Create Stories, not Spreadsheets
  • Hire a Science Fiction Writer
  • Holistic Forecasting
  • 7 PharmaCo - A Forecasting Case Study
  • Tuesday
  • Wednesday
  • Thursday
  • Appendix A
  • Appendix B
  • Appendix C
  • References
  • Index

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