Before the Ballot

Building Political Support for Library Funding
ALA Neal-Schuman (Verlag)
  • erschienen am 4. Dezember 2018
  • |
  • 272 Seiten
E-Book | ePUB mit Adobe DRM | Systemvoraussetzungen
978-0-8389-1577-6 (ISBN)
Let's be blunt: library funding is political. And the struggle to secure funding is ongoing; the work that librarians need to do to influence local politics doesn't just pop up in the few months before Election Day. It should span the years before or between elections. The authors' previous book Winning Elections and Influencing Politicians for Library Funding targeted library ballot committees and advocacy organizations. But their new book speaks directly to librarians, library staff, and boards. It is designed to help library leaders understand and navigate the political nature of their work in the years leading up to a ballot measure or political initiative. Sharing the tools and tactics developed by their organization EveryLibrary, the nation's first and only Political Action Committee for Libraries, in this book they discuss how the day-to-day work of librarians, their communications with the public, and their roles and responsibilities in the community can help increase the willingness of public and local elected officials to support funding libraries through taxes; guide readers through the practical side of running a public-facing Informational Communications Campaign for their library before Election Day; explain the concept of surfacing, the important groundwork of occupying a strong and positive space in the community during the years before and between ballot measures; demonstrate why surfacing is one of the most crucial steps a library can take to build and maintain support; share the most recent data insights into voter attitudes about libraries and librarians; show how libraries can coordinate internally to build new external partners; offer advice on finding, activating, and holding onto supporters; and discuss the path to the ballot with practical insights about how to get onto the ballot. This essential resource is filled with concrete steps that librarians, library staff, and boards can take to ensure that political support is there when they need it the most.
  • Englisch
  • Chicago
  • |
  • USA
American Library Association
  • 2,68 MB
978-0-8389-1577-6 (9780838915776)
weitere Ausgaben werden ermittelt
John Chrastka is EveryLibrary's founder and is a longtime library trustee, supporter, and advocate. He is a former partner in AssociaDirect, a Chicago-based consultancy focused on supporting associations in membership recruitment, conference, and governance activities. He is a former president and member of the Board of Trustees for the Berwyn (Illinois) Public Library (2006-2015) and is a former president of the Reaching Across Illinois Libraries System (RAILS) multi-type library system. Prior to his work at AssociaDirect, he was director for membership development at the American Library Association. He is a member of the ALA as well as the Illinois Library Association and the American Political Sciences Association. He was named a 2014 Mover & Shaker by Library Journal and tweets @mrchrastka.
  • Cover
  • Title Page
  • Copyright Page
  • Contents
  • Foreword, by Rebekkah Smith Aldrich
  • Acknowledgments
  • Introduction
  • One. Getting Started
  • Two. Surfacing
  • Three. Schmoozing and Networking
  • Four. Early Work and Political Landscape Memo
  • Five. Power Mapping
  • Six. Building Your Vote Yes Committee
  • Seven. Committee Roles and Responsibilities
  • Eight. Getting on the ballot
  • Nine. Campaign Budget
  • Ten. Fund-Raising
  • Eleven. Volunteers
  • Twelve. Theme and Message
  • Thirteen. Responding to Opposition
  • Fourteen. Earned Media
  • Fifteen. Paid Media
  • Sixteen. Voter Data
  • Seventeen. Polling
  • Eighteen. Website and Digital Platforms
  • Nineteen. Canvassing and Phone Banking
  • Twenty. Campaign Events
  • Twenty-One. E-Mail
  • Twenty-Two. Facebook
  • Conclusion
  • About the Authors
  • Index

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