"For crying out loud, IBM 'gets' social media. Don't you think it's about time that you do? This is the book to get you started."
--Guy Kawasaki, author of Enchantment
"Get Bold is...a book to be embraced, studied, and implemented."
--Jeffrey Gitomer, author of The Little Red Book of Selling and Social BOOM!
With Forewords by Charlene Li, author of Open Leadership, and Mike Rhodin, Sr. Vice President, IBM SWG Solutions
How to Drive Maximum Business Value from Social Media!
From Sandy Carter, one of the leaders of IBM's groundbreaking Social Business initiative
A complete framework, practical examples, and expert guidance for executing on YOUR Social Business AGENDA:
Align organizational goals and culture
Gain social trust
Engage through experiences
Network your business processes
Design for reputation and risk management
Analyze your data
Using social media, tools, and techniques, you can build a profound Social Business: one that is more dynamic, collaborative, efficient, and customer-driven--and far more successful. To capitalize on this monumental opportunity, however, you must deeply infuse the techniques and ethos of social collaboration throughout your organization.
In Get Bold, IBM social media pioneer Sandy Carter presents a comprehensive framework for transforming your business into a winning Social Business. Carter's proven six-step AGENDA addresses goals, culture, governance, listening, trust, engagement, experience, processes, reputation/risk management, analytics, and even globalization.
Packed with detailed workstreams, expert guidance, and real case studies, Get Bold can help you radically improve the way you operate--in areas ranging from innovation to cost reduction, customer relationships to talent management.
- Identify the transformations needed to become a Social Business
- More fully leverage internal and external networks you already have
- Engage customers with "integrated, interactive, and identifying" experiences
- Use social techniques to streamline, extend, and improve your processes
- Manage the risks of deeper connections with clients and employees
- Analyze and socialize data to discover what's happening and predict what's coming
Sandy Carter is Vice President, Social Business Evangelism, in which capacity she is responsible for helping to set the direction for IBM's Social Business initiative. Social Business is a more than $200 billion marketplace.
Her career history is impressive. She has been a Chief Marketing Officer, Chief Sales Officer, Chief Software Alliance Officer, Business Leader, and Strategist who has successfully leveraged social techniques to drive business success. She and her teams have been awarded more than 25 social media awards for her innovative and successful implementation of Social Business techniques.
In 2011, Women in Technology inducted Ms. Carter into their Hall of Fame for the impact she had on the social media and Social Business marketplace. Fast Company named Ms. Carter one of the most influential women in technology, and Everything Channel's CRN magazine named her one of the 100 most powerful women in channels in 2010 and 2009. Ms. Carter is the best-selling author of two books: The New Language of Business: SOA & Web 2.0, which won the Platinum MarCom Award in 2008, and The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market, which won the Silver MarketingSherpa award in 2009. Ms. Carter received MarCom awards for her blogger and Twitter communities and for the 2010 Business Partner Virtual Event. She has also been recognized by World Brand Congress as 2009 Brand Leader of the Year, and by Altimeter Group as one of the top 10 women in social media.
She was honored twice with the AIT United Nations Member of the Year award for helping developing countries in the area of technology. Ms. Carter is listed in Madison's Who's Who and the Cambridge Who's Who. She was named Best Speaker by Baptie & Company for receiving the highest speaker rating at the Baptie 2010 Channel Focus North America/Latin America conference. AlwaysOn named Ms. Carter to the Top 25 Women in Tech to Watch list in 2010.
Ms. Carter holds a Bachelor of Science degree in computer science from Duke University and an MBA from Harvard, and is fluent in eight programming languages. She received a patent for developing a methodology and tool to help customers create a technology deployment path in automation of their IT processes.
Visit her best-rated blog at http://socialmediasandy.wordpress.com/ and her Twitter account at http://twitter.com/sandy_carter.
Foreword--Business Is Personal, by Charlene Li, Author of Open Leadership x
Foreword--The New Transformation: Social Business, by Mike Rhodin, Sr Vice President, IBM SWG Solutions xii
Chapter 1 The AGENDA for Social Business Success 1
Chapter 2 Align Organizational Goals and Culture 21
Chapter 3 Gain Social Trust 49
Chapter 4 Engage Through Experiences 75
Chapter 5 (Social) Network Your Business Processes 119
Chapter 6 Design for Reputation and Risk Management 149
Chapter 7 Analyze Your Data 169
Chapter 8 Technology as a Competitive Ingredient 201
Chapter 9 Draw Up Your Agenda 215
Glossary of Social Business Terms 253