The Social Trade Show

Leveraging Social Media and Virtual Events to Connect With Your Customers
Que (Verlag)
  • 1. Auflage
  • |
  • erschienen am 31. Mai 2012
  • |
  • 321 Seiten
E-Book | ePUB mit Adobe-DRM | Systemvoraussetzungen
978-0-13-291803-9 (ISBN)
Today's new social and virtual platforms and technologies can help you transform the way you market through tradeshows, exhibits, and events - helping you supercharge performance on every metric that matters to you. The Social Tradeshow is the first practical guide to using these new tools to reach more prospects, close more sales, and earn more profits. Renowned industry consultant and thought leader Traci Browne covers every step of the process, revealing what works (and what doesn't). She offers practical advice, realistic examples, and actionable ideas for companies of all sizes, in both B2B and B2C markets. Discover how to: * Create goals, measurable objectives, and strategies * Identify the tools and techniques most likely to work for you * Integrate social media and virtual events with existing pre-show, at-show and post-show tactics * Avoid older "virtual" techniques that have been proven to fail * Make the most of live streaming, video interviewing, mobile polling, and other innovations * Expand and enhance your community of customers and prospects year-round * Demonstrate the value of social media to key decision-makers
1. Auflage
  • Englisch
  • USA
  • Windows
  • 2,10 MB
978-0-13-291803-9 (9780132918039)
weitere Ausgaben werden ermittelt
Traci Browne, a respected tradeshow industry thought leader, has worked in the field for more than fifteen years - first, as an exhibitor, then as a tradeshow marketer, and now as owner of Red Cedar Publicity and Marketing, a leading consultant on tradeshow strategy for healthcare companies. In 2010, she co-founded Live Well Expos, LLC to produce regional consumer health and fitness events. Browne blogs on tradeshow marketing for industry online publications throughout the US, UK, and Canada, and is a featured contributor for Business 2 Community. She is Immediate Past President and founder of the Business Marketing Association's Philadelphia chapter.


Section 1. Creating Your Social Strategy 1. Get Company Buy-In 2. Create Your Plan 3. Create Your Community 4. Expand Your Audience 5. Choose the Right Virtual and Social Platform

Section 2. Pre-Show Activities 6. Know Your Champions 7. Find Your Customers 8. Link Social to Traditional

Section 3. At Show Activities 9. Drive Traffic to Your Booth 10. Livestream Your Message 11. Be THE source for Content 12. Create Engaging Video Interviews 13. Capture the Bloggers Attention 14. Unleash the Power of Mobile Polling 15. Tune in and Listen 16. Expand and Enhance the Community

Section 4. Post Show Activities 17. Organize Your Results 18. Repurpose Your Content 19. Create an Editorial Calendar 20. Recruit an Internal and External Team

Section 5. Sponsorships 21. Create Show Promotions 22. Jump Start Early Registration 23. Create an Event within an Event 24. Utilize Location Technology 25. Provide Information through Mobile Apps Conclusion

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