Manga in America
Transnational Book Publishing and the Domestication of Japanese Comics
1. Auflage
Erschienen am 28. Januar 2016
256 Seiten
978-1-4725-9589-8 (ISBN)
Beschreibung
Japanese manga comic books have attracted a devoted global following. In the popular press manga is said to have "invaded" and "conquered" the United States, and its success is held up as a quintessential example of the globalization of popular culture challenging American hegemony in the twenty-first century.
In Manga in America - the first ever book-length study of the history, structure, and practices of the American manga publishing industry - Casey Brienza explodes this assumption. Drawing on extensive field research and interviews with industry insiders about licensing deals, processes of translation, adaptation, and marketing, new digital publishing and distribution models, and more, Brienza shows that the transnational production of culture is an active, labor-intensive, and oft-contested process of "domestication." Ultimately, Manga in America argues that the domestication of manga reinforces the very same imbalances of national power that might otherwise seem to have been transformed by it and that the success of Japanese manga in the United States actually serves to make manga everywhere more American.
In Manga in America - the first ever book-length study of the history, structure, and practices of the American manga publishing industry - Casey Brienza explodes this assumption. Drawing on extensive field research and interviews with industry insiders about licensing deals, processes of translation, adaptation, and marketing, new digital publishing and distribution models, and more, Brienza shows that the transnational production of culture is an active, labor-intensive, and oft-contested process of "domestication." Ultimately, Manga in America argues that the domestication of manga reinforces the very same imbalances of national power that might otherwise seem to have been transformed by it and that the success of Japanese manga in the United States actually serves to make manga everywhere more American.
Weitere Details
Auflage
1. Auflage
Sprache
Englisch
Verlagsort
London
Großbritannien
Verlagsgruppe
Bloomsbury Publishing PLC
Zielgruppe
Für Beruf und Forschung
Für höhere Schule und Studium
Illustrationen
26 b/w figures
ISBN-13
978-1-4725-9589-8 (9781472595898)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Weitere Ausgaben
Andere Ausgaben
Casey Brienza
Manga in America
Transnational Book Publishing and the Domestication of Japanese Comics
Buch
01/2016
Bloomsbury Academic
132,80 €
Versand in 15-20 Tagen
Casey Brienza
Manga in America
Transnational Book Publishing and the Domestication of Japanese Comics
Buch
01/2016
Bloomsbury Academic
38,50 €
Versand in 15-20 Tagen
Person
Casey Brienza is Lecturer in the Department of Sociology and Centre for Culture and the Creative Industries at City University London, UK. She is also editor of Global Manga: "Japanese" Comics without Japan?
Inhalt
1. Introduction: Manga and the Domestication of Culture
2. Book Trade: History and Structure of U.S. Manga Publishing
3. A License to Produce: Founding Companies, Negotiating Rights
4. Working from Home: Editors, Translators, Letterers, and Other Invisibles
5. Off the Page: New Publishing Models for a Digital Future
6. Conclusion: Making Manga American
Appendix: House Calls - Notes on Research Methodology
Glossary
Bibliography
Index
2. Book Trade: History and Structure of U.S. Manga Publishing
3. A License to Produce: Founding Companies, Negotiating Rights
4. Working from Home: Editors, Translators, Letterers, and Other Invisibles
5. Off the Page: New Publishing Models for a Digital Future
6. Conclusion: Making Manga American
Appendix: House Calls - Notes on Research Methodology
Glossary
Bibliography
Index
