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Distributing Television News Online
1. Auflage
Erschienen am 24. November 2015
336 Seiten
978-0-300-21624-0 (ISBN)
Beschreibung
Journalism, television, cable, and online media are all evolving rapidly. At the nexus of these volatile industries is a growing group of individuals and firms whose job it is to develop and maintain online distribution channels for television news programming. Their work, and the tensions surrounding it, provide a fulcrum from which to pry analytically at some of the largest shifts within our media landscape. Based on fieldwork and interviews with different teams and organizations within MSNBC, this multi-disciplinary work is unique in its focus on distribution, which is rapidly becoming as central as production, to media work.
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01/2016
Yale University Press
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Inhalt
- Cover
- CONTENTS
- ACKNOWLEDGMENTS
- CREDITS
- CHAPTER 1 Introduction
- CHAPTER 2 Why Media Distribution Matters/ A Critical Interlude
- Part one: TRACING THE PATH: HOW NEWS VIDEO REACHES ONLINE VIEWERS
- CHAPTER 3 Mapping Sociotechnical Systems That Deliver Media
- CHAPTER 4 To Turn It On and Have It Play/ The MSNBC.com Video Player
- CHAPTER 5 Clip & Share: Engineering for the Conversation Economy
- Part two: OUT OF ONE, MANY
- CHAPTER 6 Breaking Apart the Monolith/Considering Contemporary Media Organizations
- CHAPTER 7 Friends of Mine, Friends of Theirs/ The Origins of Newsvine
- CHAPTER 8 Different Things to Different People/ Newsvine and MSNBC.com
- CHAPTER 9 If We're Not Online, We Don't Exist/The Rachel Maddow Show Builds a Web Presence
- CHAPTER 10 The Maddow Blog Is Born
- Part three: MASS REACH AND MASS MEDIA
- CHAPTER 11 One Size Does Not Fit All/Heterogeneous Audiences and Proliferating Brands
- CHAPTER 12 One Size Does Fit All/Engineering Flexible Architectures
- CHAPTER 13 Mass Reach with and without Mass Media
- CHAPTER 14 Conclusion
- Epilogue
- NOTES
- BIBLIOGRAPHY
- INDEX
- A
- B
- C
- D
- E
- F
- G
- H
- I
- J
- K
- L
- M
- N
- O
- P
- R
- S
- T
- U
- V
- W
- Y
- Z
