Marketing operations Second Edition

 
 
Emereo Publishing
  • erschienen am 27. Januar 2018
  • |
  • 126 Seiten
 
E-Book | ePUB mit Adobe DRM | Systemvoraussetzungen
978-0-6551-0237-3 (ISBN)
 

What are your key Marketing operations organizational performance measures, including key short and longer-term financial measures? Are there any constraints known that bear on the ability to perform Marketing operations work? How is the team addressing them? How do we accomplish our long range Marketing operations goals? How do you manage and improve your Marketing operations work systems to deliver customer value and achieve organizational success and sustainability? How much are sponsors, customers, partners, stakeholders involved in Marketing operations? In other words, what are the risks, if Marketing operations does not deliver successfully?

Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role... In EVERY company, organization and department.

Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'

This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Marketing operations investments work better.

This Marketing operations All-Inclusive Self-Assessment enables You to be that person.

All the tools you need to an in-depth Marketing operations Self-Assessment. Featuring 726 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Marketing operations improvements can be made.

In using the questions you will be better able to:

- diagnose Marketing operations projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices

- implement evidence-based best practice strategies aligned with overall goals

- integrate recent advances in Marketing operations and process design strategies into practice according to best practice guidelines

Using a Self-Assessment tool known as the Marketing operations Scorecard, you will develop a clear picture of which Marketing operations areas need attention.

Your purchase includes access details to the Marketing operations self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. Your exclusive instant access details can be found in your book.

  • Englisch
  • 0,34 MB
978-0-6551-0237-3 (9780655102373)
065510237X (065510237X)

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