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Illustrated lettering is one of the most recognisable trends in design, but how do you take your work in this area to new levels and make your projects stand out from the crowd?
Illustrator, designer and educator Marty Blake takes you through the craft of creative lettering: what you need to know about working with various media and how to incorporate image and text successfully. Each chapter focuses on one technique, covering its history, the tools and techniques needed to achieve it, along with examples from designers and illustrators from around the world - all with critical reflection on what works, and why.
Whether you're lettering by hand or digitally, Drawn to Type is perfect for use alongside courses in illustration and typography, and as an inspirational guide for designers looking to give the written word that visual impact.
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Bloomsbury Publishing PLC |
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150 colour illus |
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978-1-350-06693-9 (9781350066939) |
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Marty Blake has been working as a freelance illustrator, graphic designer and instructor for many years. She has taught these subjects for several decades, on courses such as Intro and Advanced Graphic Design, Typography, Typography for Illustrators, Design for Illustration, Business of Illustration and Senior Portfolio (for both design and illustration students). She is currently Assistant Professor and Undergraduate Coordinator for the Illustration Program at Syracuse University, NY. She is also on the Board of Directors for ICON10, the major US illustration conference, as Education Chair.
Introduction
Part 1: Typography with Illustration
History
The basics: Categories of styles and anatomy of letterforms
Digital distortion: techniques and tips
Sample work and artists
Part 2: Calligraphy and Brush Lettering with Illustration
History
Sample alphabets: uncial, half uncial, Blackletter, Roman, Chancery,
Spencerian, Humanist, Informal, etc.
Examination of tools: pens, brushes, papers and inks
Technical tips on writing
Sign painting: tools and materials, paint and chalk
Sample work and artists
Part 3: Hand Lettering with Illustration
History
Sample alphabet styles
Examination of tools: brushes, surfaces and paints
Technical tips on lettering
Sample work and artists
Part 4: Alternate Media
Graphic artists working with unusual materials and situations, including graffiti and street art
Conditions, opportunities and parameters
Glossary
Schweitzer Klassifikation
Dewey Decimal Classfication (DDC)
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