Abbildung von: Brainhacked - Lioncrest Publishing


How Big Tech Trains Your Brain to Spend-And How to Fight Back
Jennifer Beeston(Autor*in)
Lioncrest Publishing
1. Auflage
Erschienen am 16. Mai 2023
266 Seiten
ePUB mit Adobe-DRM
978-1-5445-3522-7 (ISBN)
9,49 €inkl. 7% MwSt.
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Consumers are being manipulated into spending more than they can afford. We have the best intentions but feel as if something's overriding them. Worse, we don't know where our money's going because we're spending without making conscious decisions to do so. In short, our brains have been hacked.

In Brainhacked, renowned financial educator and mortgage originator Jennifer Beeston shows you how to see behind the distortions of online media, change what you're doing with your money, and learn how to fight back. The same technology that's hacking our brains into senseless, short-term spending can empower us to achieve our personal goals and act collectively for social good.

This comprehensive, insightful book teaches readers to become conscious consumers, offering practical steps everyone can implement immediately to change their relationship with technology and money. After reading this must-have financial self-defense manual, you'll be prepared to protect yourself from financial predators and manipulative algorithms.

Jennifer Beeston is a nationally known advocate for consumer empowerment, especially for veterans and active-duty members of the military dealing with VA loans. As a financial educator, she's been a featured expert for US News and World Report, Business Insider, Time, NBC, and countless others. As a mortgage originator, she's compiled a library of materials on her YouTube channel to make the process accessible to everyone. Beeston has been ranked in the USA's top 1 percent of mortgage originators for six years running. Her passion is exposing nonsense and manipulation so consumers can take control of their time, money, and attention.
  • Intro
  • Introduction
  • 1. From Marketing to Mentalism
  • 2. Chasing Engagement
  • 3. The Growing Divide
  • 4. The World at Our Fingertips
  • 5. The Biology of Brainhacking
  • 6. Neuromarketing
  • 7. Scammers and Financial Deviants
  • 8. Becoming a Conscious Consumer
  • 9. Using Our Internet Powers for Good
  • 10. Choosing the World of the Future
  • Conclusion
  • Appendix

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