Color Trends and Selection for Product Design

Every Color Sells A Story
 
 
William Andrew (Verlag)
  • 1. Auflage
  • |
  • erschienen am 13. Mai 2016
  • |
  • 284 Seiten
 
E-Book | ePUB mit Adobe DRM | Systemvoraussetzungen
E-Book | PDF mit Adobe DRM | Systemvoraussetzungen
978-0-323-39406-2 (ISBN)
 

Color Trends and Selection for Product Design: Every Color Sells a Story speaks to the needs of the manufacturing level where colorants are developed, helping manufacturers to understand where their colors will sell and for what period of time these products will be viable. It covers issues such as stability, color measurement, and new methods of incorporation, which are critical in the development of new colorants.

The book helps product designers more effectively reach their target audiences by helping them understand more about how colors are chosen for particular markets and how certain colors will perform in designs, including how to evaluate color under different lighting conditions and in, or on, different materials.

Knowing how colors will perform in each material and how they will be seen on a store shelf or show room floor is vital. The book gives an important insight into future trends, including new design methods for creating color prototypes and regulatory requirements. The color designer needs to better understand the world of the color formulator, and the formulator conversely needs to understand the needs of the designer, so this book is written for both.


  • Provides an expert assessment of future trends in color, helping color manufacturers to understand how their customers and brand owners select colors
  • Covers the critical issues of stability, color measurement, and new methods of incorporation, helping engineers evaluate color performance in different designs, materials, and lighting conditions
  • Helps readers stay ahead of the competition with discussions of important regulations and trends in 'green' colors and product design


Doreen is currently the Strategic Accounts Manager at A. Schulman Inc. (global plastics supplier), managing the Procter and Gamble Gillette account - responsible for color direction, trending and sales. She has previously worked as Market Development Manager for Americhem Inc and BASF (in packaging, automotive, durables, architectural and fibers markets), and spent 10 years as a Group Leader in the Plastics Applications and Design Lab at Engelhard Corporation - focusing on color design for plastics applications and color trend development using blow molding, injection molding and extrusion equipment.
She has held the Chair at the Color Marketing Group, and is currently a board member of the Society of Plastics Engineers Color and Appearance Division
  • Englisch
  • Atlanta
  • |
  • USA
Elsevier Science
  • 1,87 MB
978-0-323-39406-2 (9780323394062)
032339406X (032339406X)
weitere Ausgaben werden ermittelt
  • Front Cover
  • Color Trends and Selection for Product Design
  • Copyright Page
  • Dedication
  • Contents
  • Acknowledgments
  • Introduction
  • I: Color Trends: An Historical Perspective
  • 1 1900s Edwardian Era/La Belle Epoque
  • Further Reading
  • 2 1910s Trends: Arts & Crafts Movement
  • Further Reading
  • 3 1920s Trends: The Roaring Twenties and the Art Deco Era
  • Further Reading
  • 4 1930s Trends: A Golden Age of Growth-Bauhaus, Art Deco and De Stijl
  • Further Reading
  • 5 1940s Trends: Global Military Struggles
  • Further Reading
  • 6 1950s Trends: Automotive
  • Further Reading
  • 7 1960s Trends: The Mods and the Psychedelic Era
  • Further Reading
  • 8 1970s Trends: The "Me Decade"
  • Further Reading
  • 9 1980s Trends: Conspicuous Consumption
  • Further Reading
  • 10 1990s Trends: Electronics
  • Further Reading
  • 11 2000-2006: September 11
  • Further Reading
  • 12 2007-2012: The Great Recession
  • Further Reading
  • 13 2013-2014: The Slow Comeback
  • Further Reading
  • 14 2015-2016: Current and Future Color Trends
  • Further Reading
  • II: The Processes of Color Trending
  • 15 The Development of Color Trends
  • Further Reading
  • 16 Fads Versus Trends
  • Further Reading
  • 17 Macrotrends
  • Macrotrend: Food Shortages
  • Macrotrend: Aging Population
  • Macrotrend: Global Violence and Terrorism
  • Macrotrend: Eco Crisis
  • Further Reading
  • 18 Aging and Healthcare
  • Further Reading
  • 19 Gender
  • Further Reading
  • 20 Geography and Culture
  • Red Shades
  • Orange Shades
  • Yellow Shades
  • Green Shades
  • Blue Shades
  • Purple Shades
  • Black and White
  • Special Effect Colors
  • Further Reading
  • 21 Economic Status
  • Further Reading
  • 22 Global Color Influences
  • Asia and Africa
  • India
  • North America
  • Latin America
  • Further Reading
  • 23 Color Selection for Environments by Industry
  • Healthcare
  • Military Colors
  • Color Laboratories
  • Noise Colors
  • Further Reading
  • 24 The Color Influencers
  • Color Organizations and Industries
  • Color Matching/Management Organizations
  • Natural Color System
  • Toyo Ink
  • RAL Matching System
  • Munsell Color System
  • Pantone, Inc.
  • CIE: International Commission on Illumination
  • ICC: International Color Consortium
  • AIC: International Color Association
  • Further Reading
  • 25 Color Forecasting Trade Associations
  • Errors in Color Selection
  • CAUS: Color Association of the United States
  • ICA: International Color Authority
  • CMG: Color Marketing Group
  • Further Reading
  • 26 Color Events
  • DIY/Innovation
  • Maker Faires
  • Fashion Shows (Runway Events)
  • New York
  • Paris
  • Milan
  • London
  • Tokyo
  • Red Carpet Events
  • CFDA Awards
  • Met Gala Red Carpet
  • Tony Awards
  • Oscars
  • Emmys
  • MTV Video Music Awards (VMA)
  • CMA
  • Obies
  • Further Reading
  • 27 Art Shows and Fairs
  • New York Armory Show
  • Art Basel
  • Art Basel Miami
  • Art Basel Hong Kong
  • Further Reading
  • 28 Industry Trade Shows
  • Toy Fairs
  • New York Toy Fair
  • International Toy Fair, Nuremberg Germany
  • Furnishing and Interior Design Shows
  • Techtextil and Heimtextil
  • Industrial Contemporary Furniture Fair
  • Neo Con
  • Milan Furniture Fair
  • Maison Et Objet
  • Luxe Pack
  • Innovation and Technology Shows
  • CEATEC
  • Consumer Electronics Show
  • Technology, Entertainment and Design
  • Digital Life Design
  • 99U
  • TechCrunch Disrupt
  • WSJD Live
  • Mobility Shows
  • Automotive Shows
  • Specialty Equipment Market Association Show
  • North American Shows
  • Detroit
  • New York
  • European Auto Shows
  • Klimamobility
  • Frankfurt
  • Paris
  • Asian Auto Shows
  • Tokyo
  • Shanghai and Beijing
  • Airshows
  • Dubai Airshow
  • Paris Airshow
  • EAA AirVenture Oshkosh
  • Boat Shows
  • Monaco Yacht Show
  • Cannes Boat Show/Film Festival
  • Monaco Grand Prix
  • Sports Transportation Shows
  • The Paris Motorcycle Show
  • The London Bike Show
  • Pacific Northwest Sportsmen's Show
  • Further Reading
  • 29 Sporting Events
  • Summer and Winter Sports: Olympic Games
  • American Football: The Super Bowl
  • Soccer/Football: World Cup
  • Basketball: NBA
  • Tennis: Wimbledon/US Open
  • Further Reading
  • 30 The Media
  • TV Shows and Music Videos
  • Television Commercials
  • Print and Media Campaigns
  • Magazines: Advertisements and Specialty Editions
  • Vogue Fashion
  • WSJ
  • New York Times Style Magazine
  • Sports Illustrated Swim Suit Edition
  • The Internet
  • Kickstarter
  • Instagram
  • Blogspot
  • Twitter
  • Tumblr
  • Pinterest
  • TED Talks
  • Further Reading
  • 31 The Hot New Color
  • Color of the Year
  • Color With Context
  • Further Reading
  • 32 Color Trends and How They Influence Color Selection
  • Further Reading
  • 33 Color Language
  • Brand Colors
  • Further Reading
  • 34 Color Descriptions
  • Color Names
  • 35 International Appeal
  • Further Reading
  • III: Color Innovations and Emerging Technologies in Color Development
  • 36 Principles of Color Science
  • Colorants
  • Dyes
  • Organic Pigments
  • Inorganic Pigments
  • Special Effect Colorants
  • Metallic Pigments
  • Pearlescent and Luster Pigments
  • Metallescent Pigments
  • Photoluminescent Colorants
  • Fluorescent Colorants
  • Luminescent Colorants
  • Phosphorescent Colorants
  • Thermochromic and Photochromic Colorants
  • Further Reading
  • 37 Color Measurement
  • Colorimetery
  • Spectrophotometry
  • Color Temperature Meter
  • Haze/Gloss Measurement
  • Densitometery
  • Further Reading
  • 38 Color Matching
  • Color Matching Versus Color Styling
  • Further Reading
  • 39 Spanning the Communication Gap Between Technical/Commercial Suppliers and Creative Clients
  • What Is the Purpose of the Match?
  • Will You Specify Our Product if the Match Is Acceptable?
  • Is This a New Project or a Refresh?
  • Are There Other Products or Colors in the Project?
  • What Is the Final Product?
  • Is the Match Cost-Sensitive?
  • What Is the Substrate?
  • What Are the Dimensions of the Finished Product?
  • What Is the Surface Finish?
  • Coating or Molded-In Color?
  • How Will the Product be Packaged?
  • What Is the Light Source?
  • How Close Does the Match Need to be?
  • How Soon Is a Match Needed?
  • Further Reading
  • 40 Coloring of Plastics
  • Colorants, Pigments and Dyes
  • Masterbatch Versus Precolor Versus Concentrate Versus Dry and Liquid Colors
  • Coloring Films
  • Flexible and Rigid Packaging and Containers
  • Further Reading
  • 41 Coloring Labels and Color Printing
  • Gravure Printing
  • Offset Printing
  • Digital Printing
  • Three-Dimensional Printing
  • Aquagraphics Printing
  • Vehicle Wraps
  • Further Reading
  • 42 Green Colors and Plastics
  • Bioplastics
  • Recycling
  • Natural Additives, Pigments and Dyes
  • Further Reading
  • 43 Regulatory Restrictions
  • Food
  • Toys
  • Further Reading
  • 44 Evolution of Pigments and Dyes
  • Heavy Metals
  • Lead
  • Chromates
  • Molybdates
  • Antimony
  • Types of Regulations Related to Colorants
  • WEES Directive
  • REACh
  • ROHS
  • China ROHS (ACPEIP)
  • CONEG
  • Kyoto Protocol
  • End of Life Vehicle Directive
  • Conflict Minerals Policy
  • Animal Derivative/Bovine Derivative
  • EU Toy Safety Directive 2009/48/EC (New Toy Safety Directive)
  • CPSIA and RTP Toy Standard
  • KFDA
  • EU Food Contact Compliance
  • Kosher
  • Halal
  • Montreal Protocol
  • FDA
  • California Prop 65
  • TSCA Certification
  • Health Canada Submission
  • NSF
  • Further Reading
  • 45 Applications of Color
  • Functional Uses of Color
  • Coil Coating
  • Powder Coating
  • Injection Molding (Molded in Color)
  • Multilayer Coatings and Plastics (Candy Coats)
  • Airbrushing (Cosmetics)
  • Further Reading
  • IV: Color Selection Process
  • 46 Color Selection by Market
  • Fashion
  • Automotive
  • Cosmetics
  • Housewares
  • Electronics
  • Furniture
  • Toys
  • Consumer Products
  • Architectural
  • Further Reading
  • 47 The Antitrend Trend
  • Further Reading
  • Summary and Conclusions
  • Additional References
  • Index
  • Back Cover

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