The Strategy Manual

A step-by-step guide to the transformational change of anything
Goal Atlas (Verlag)
  • 1. Auflage
  • |
  • erschienen am 26. September 2020
  • |
  • 444 Seiten
E-Book | ePUB mit Adobe-DRM | Systemvoraussetzungen
978-1-8382760-1-0 (ISBN)

Strategy holds the promise of success. It steers you through the choppy waters of day-to-day business towards your desired goals. Strategy is about change; it opens up fresh possibilities and sets new horizons. For many of us, however, the path to developing and managing transformational change can seem far from straightforward.

Do you struggle with strategy? Are you unsure how to do it well? Have you concerns that the strategy you wrote may not be as good as it might have been? Do you fear it might not have the uptake and impact you hoped for?

You have good reason! Research suggests that half of all strategies fail to achieve their stated objectives. Strategy development falls prey to many known cognitive biases that steer us away from purely rational conclusions.

The Strategy Manual sets out to be a practical handbook for anyone interested in the creation, management or governance of strategy. It aims to demystify strategy and provide a step-by-step guide on how to do it well. It features many innovative models, frameworks and templates to help you make sense of the challenges of strategy and how to overcome them systematically and rigorously.

Mike Baxter is founder and Director of Goal Atlas Ltd, and has a background as a scientist, psychologist and designer. He is a renowned strategy expert, having spent over 20 years delivering independent front-line consultancy to some of the world's leading companies. The Strategy Manual draws on his many years of experience, expertise and thought leadership to deliver clear, visual models and frameworks to help you understand strategy and turn principles into practice.

1. Auflage
  • Englisch
Goal Atlas Ltd
  • Windows
  • 38,35 MB
978-1-8382760-1-0 (9781838276010)
Mike Baxter has been awarded a PhD in Science, a personal Professorship and Chartered Designer status. He has enjoyed a variety of careers: trawlerman, animal welfare scientist, product designer, higher education college dean, web entrepreneur, author, keynote speaker, business thought-leader and company director. He has been a business consultant since 2001 for some of the world's biggest brands (e.g. Cisco, Google, HSBC, Lilly, Skype, Sony PlayStation) and a long-term advisor to some of London's fastest growing tech start-ups. Mike's company, Goal Atlas Ltd, was established in 2014 to work with leaders and teams to facilitate the systematic, hands-on management of effective strategies ( Mike lives with his family in a houseboat on the River Thames in West London.



  1. What is strategy?
  2. What is strategy for?
  3. How does strategy work?
  4. The benefits of strategy - do you actually need a strategy?
  5. Time to get started!
  6. Summary and key takeaways


  1. The lifecycle stages of strategy
  2. The Strategy Lifecycle Model
  3. Processes within lifecycle stages
  4. Summary and key takeaways


  1. The House of Strategy Model
  2. The Value Model of Strategy
  3. Summary and key takeaways


  1. The importance of the strategy cascade
  2. The logic of interconnected goals
  3. The origins of strategy mapping
  4. Introducing strategy mapping
  5. Five key features of strategy maps
  6. Validating strategy to ensure its internal consistency
  7. Strategy mapping to make strategy more innovative
  8. The boundaries of strategy maps
  9. Multiple strategies
  10. Building the strategic plan
  11. Summary & key takeaways


  1. Making sense of governance
  2. Building a model of strategy governance
  3. Executive governance of strategy
  4. Key executive governance decisions
  5. The strategy governance charter
  6. Working governance of strategy
  7. The Hourglass Model of Strategy Governance
  8. Working governance: formalisation of authority
  9. Working governance: engagement and commitment
  10. The practicalities of strategy governance
  11. Summary and key takeaways


  1. What is a KPI?
  2. Types of measurement used for KPIs
  3. Leading and lagging indicators
  4. The AMP Model of Good KPIs
  5. Purposes of strategic KPIs
  6. The practicalities of strategy measurement
  7. Summary and key takeaways


  1. Principles of strategy scoping
  2. The benefits of strategy scoping
  3. Practicalities of strategy scoping
  4. Strategy horizon scoping
  5. Strategy development scoping
  6. Strategy acceptance scoping
  7. Record-keeping: the strategy scoping log
  8. Strategy scoping outputs
  9. Summary and key takeaways


  1. The Triple-Loop Model of Strategy Development
  2. Strategy validation
  3. Creative thinking
  4. Framing as a method of creative thinking
  5. The framing methodology
  6. Templates for frame-stretching and frame-setting
  7. Informing the strategy development process
  8. The Strategy Design Model
  9. Strategic decision-making
  10. The practicalities of strategy development
  11. Case study: Artigence strategy development
  12. Summary and key takeaways


  1. The importance of strategy adoption
  2. The 'H' Model of Strategy Adoption
  3. Understanding engagement and commitment
  4. Supporting strategy adoption
  5. From strategy map to strategic plan
  6. Summary and key takeaways


  1. The conundrum of strategy adaptation
  2. Strategy adaptability = resilience + agility
  3. Identifying strategic risk
  4. Prioritising strategic risk
  5. Adapting to risk
  6. Anticipating the future
  7. The practicalities of strategy adaptation
  8. Summary and key takeaways


  1. The summative strategy review
  2. Strategy review - how it works
  3. Six aspects of strategy to be reviewed
  4. Summary and key takeaways


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