Arts Entrepreneurship: Creating a New Venture in the Arts provides the essential tools, techniques, and concepts needed to invent, launch, and sustain a business in the creative sector.
Building on the reader's artistic talents and interests, the book provides a practical, action-oriented introduction to the business of art, focusing on product design, organizational planning and assessment, customer identification and marketing, fundraising, legal issues, money management, cultural policy, and career development. It also offers examples, exercises, and references that guide entrepreneurs through the key stages of concept creation, business development, and growth. Special attention is paid to topics such as cultural ventures seeking social impact, the emergence of creative placemaking, the opportunities afforded by novel corporate forms, and the role of contemporary technologies in marketing, fundraising, and operations.
A hands-on guide to entrepreneurial success, this book is a valuable resource for students of Arts Entrepreneurship programs, courses, and workshops, as well as for early-stage business founders in the creative sector looking for guidance on how to create and sustain their own successful venture.
Richard S. Andrews teaches Arts Entrepreneurship at UC Berkeley and other universities in the US and abroad. He is the Associate Director of the UC Berkeley Center for New Music and Audio Technologies (CNMAT) and Executive Director of the Eco Ensemble. He has been working in arts management for over twenty years.
1. What is arts entrepreneurship? 2. Planning and assessment 3. Marketing 4. Fundraising 5. Legal issues 6. Money Management and Entrepreneurial Finance 7. Cultural policy and the arts entrepreneur 8. Organizational design, Career development, and Future trends