This edited volume provides the foremost analysis of public diplomacy's relationship with hegemony, morality and power, through an analysis of the peripheries of the international system where power dynamics are most apparent. This examination of public diplomacy's frontiers will aid scholars in acquiring greater critical understanding of the values and intentions that are at the crux of this area of statecraft.
The chapters within this book discuss public diplomacy in relation to the notions of hegemony and counter-hegemony found within the work of the Italian philosopher Antonio Gramsci. For the authors, public diplomacy is not just a political communications term, it is also a moral term wherein actors attempt to convey a sense of their own virtuosity and 'goodness'. The book thereby provides fascinating insight into public diplomacy from the under-researched angle of moral philosophy, arguing that public diplomacy is one of the primary vehicles through which international actors engage in moral rhetoric to meet their power goals.
The Frontiers of Public Diplomacy is an important book for scholars and practitioners of the subject alike. At a practical level it provides a series of interesting case studies of public diplomacy in peripheral settings. However, at a conceptual level it challenges the reader to consider more fully the assumptions that they may make about public diplomacy and its role within the international system.
Colin Alexander is Senior Lecturer in Political Communications at Nottingham Trent University, UK. His expertise surrounds propaganda and public diplomacy and the role of strategic communications in the interplay of world politics. He has particular interests in the politics of East Asia, colonialism, moral philosophy and philanthropy studies. He is the author of China and Taiwan in Central America: Engaging Foreign Publics in Diplomacy (2014) and Administering Colonialism and War (2019).
Part 1: The First Frontier: Understanding Public Diplomacy
1. Hegemony, Morality and Power: A Gramscian Theoretical Framework for Public Diplomacy
2. Communications Technologies and Public Diplomacy: A History of the Frontiers of Statecraft
3. Education Beyond Borders: Explaining the Frontiers of Public Diplomacy's Core
Part 2: The Second Frontier: Early Public Diplomats and their Innovations during the Collapse of Colonialism
4. Hegemonic Communications with Colonial Subjects: British Public Diplomacy in Colonial India
5. Colonial Subjects as Hegemonic Actors: V.S. Srinivasa Sastri's 1922 Public Diplomacy Tour of British Dominion Territories
6. Non-governmental Public Diplomacy Networks: The Indian National Congress and U.S. Public Opinion, 1914-1947
Sarah Ellen Graham
Part 3: The Third Frontier: Emergent Forces in Contemporary Public Diplomacy
7. Dressing up the Dragon: China's 'Exceptional' Public Diplomacy
Benjamin Tze Ern Ho
8. India's Public Diplomacy Re-posturing: The BJP's use of Yoga within its Political Communications
9. Combining Self-interest and Moral 'Good': Cities as Public Diplomacy Actors
Sohaela Amiri & Lorenzo Kihlgren Grandi
Part 4: The Fourth Frontier: Public Diplomacy at the Edge of the World
10. Public Diplomacy at the Top of the World: Sub-state Communications between Russia's North-west and its European Neighbours
11. Outsourcing Public Diplomacy Operations: Neoliberalism and the Communications of the United Nations since the End of the Cold War
Jacob Udo-Udo Jacob
12. Public Diplomacy on the Frontiers of Madness: North Korea and the Hegemonic Coalition
"A provocative collection of essays that will challenge and redefine critical scholarship on public diplomacy."
James Pamment, Senior Lecturer, Lund University
"In an era in which public diplomacy is essential to any international actor's success and even survival on the world stage, Colin Alexander has drawn together a terrific collection of essays on its theory and practice. Alexander's own excellent work is front and center. With an engaging mix of established and emerging scholars and a resolutely global perspective this book pushes back against the field's habitual focus on the US and UK. It reveals a set of practices which remain, to a frustrating extent, untapped. Actors considered include India, Russia and North Korea; issues include educational exchange, new technology and the out-sourcing to private contractors. Great questions and challenging answers abound. This is a book for scholars, and practitioners to read and consider with care."
Nicholas J. Cull, Professor of Communication, USC
"Every reading in this rich and very diverse collection of studies brings an original and critical perspective to what the scholars suggest has become a very normative, positive picture of state-centric public diplomacy. The contributors challenge comfortable notions of what public diplomacy can do to promote appealing narratives or images, and raise uncomfortable but necessary questions about power, hegemony, and counter-hegemony, ethics and morality buried within public diplomacy scholarship and practice."
R.S. Zaharna, American University