Shift Ahead

How the Best Companies Stay Relevant in a Fast-Changing World
Grupo Nelson (Verlag)
  • erschienen am 9. November 2017
  • |
  • 272 Seiten
978-0-8144-3834-3 (ISBN)
In a world that's changing faster and more furiously than ever, the ability to shift focus is critical. Why is it that some organizations can continually evolve to meet the times and the marketplace, and others can't? How do some companies always seem to know the perfect season to shift gears, as well as the rights methods to implement when doing so, while others ruefully, and perhaps stubbornly, go down sinking when a simple shift would've saved everything?Shift Ahead taps into both success stories and cautionary tales from others who have gone before in order to provide for readers a smart, calculated approach to knowing both: 1) when to change course and 2) how to pull it off. Packed with insightful interviews from leaders at HBO, Adobe, BlackBerry, National Geographic, Microsoft, Kodak, and elsewhere, this must-have resource explains how to. Spot warning signs that it's time for a reinvention. Overcome obstacles standing in the way of your company's future goals. Maintain authenticity when shifting gears. Execute changes seamlessly, no matter how bold they areToday more than at any other time before, knowing when to shift, and how to do so successfully, is the key to remaining competitive. But with Shift Ahead, this difficult yet imperative maneuver will become the key to your company's long-term success!
"US open market"-Ausgabe
  • Englisch
  • New York
  • |
  • USA
  • Reflowable
  • 1,80 MB
978-0-8144-3834-3 (9780814438343)
weitere Ausgaben werden ermittelt
By Allen Adamson and Joel Steckel
  • Cover
  • Contents
  • Acknowledgments
  • CHAPTER 1: Why This Book?
  • CHAPTER 2: Heed the Red Flags
  • Red Flag One: Basic Math
  • Red Flag Two: Competing on Price, Not Differentiation
  • Red Flag Three: Big on Data, Short on Analysis
  • Red Flag Four: Neglecting Table Stakes
  • Red Flag Five: Pride Often Does Go Before a Fall
  • Red Flag Six: Being Too Deep in Your Comfort Zone
  • Red Flag Seven: Yertle the Turtle Is Left Behind
  • CHAPTER 3: The Road Barriers
  • Kodak Read the Writing on the Wall (but Wasn't Willing to Pay the Price)
  • Xerox: Sunk Cost Bias and Golden Handcuffs Deterrents to Both Business and Brand
  • Toys "R" Us: Playing Catch-up Is Hard When You're Competing on the Wrong Metrics
  • Procter & Gamble: Not Too Big to Fail (or Stumble)
  • BlackBerry: Invincibility Is a Myth
  • National Geographic: A Well-Documented Case of Cultural Myopia
  • Playboy: A Yesterday Brand, with a Lesson Relevant for Today
  • American Cancer Society: Leadership on Autopilot Is Fatal in Fast-Changing Conditions
  • Teach for America: The Challenge to Get Back to the Founder's Mentality
  • CHAPTER 4: Ready the Organization for a Shift
  • American Express: Still Shifting After All Those Years
  • Hertz: Research as Waze
  • Facebook: Shifting Gears Comes Naturally
  • New York Life: Mutuality Does Mean a Lot
  • Delta: Climbing in Employee Satisfaction, and Otherwise
  • Sony: Going Back to Where It Plays Best
  • CHAPTER 5: Making Sense of the Road Ahead
  • CHAPTER 6: Which Shift to Make? It Depends on What's Ahead
  • Barnes & Noble: Understand Your DNA
  • Katz's Delicatessen: Sometimes Staying in Park Is the Right Gear
  • Cheerios: "Small Shifts" to Meet Shifting Attitudes
  • Hasbro: Game on . . . Shifting by "Zooming Out"
  • CNN: An Important Message for Media Companies
  • Conservation International: A Shift to Link Environmental Conservation to Economic Growth
  • IBM: A Legacy of Continued Shifting
  • Lindblad: Shifting to Deliver Deeper Expertise to a Core Focus
  • Comcast: Two Shifts, Two Roads, One Purpose
  • BP: A Lesson Learned
  • CHAPTER 7: Leadership
  • John Sexton: New York University (NYU)
  • Shelly Lazarus: Ogilvy & Mather-Leading the People Who Build Leading Brands
  • Central Park: Holding People Accountable-and Getting Your Own Hands Dirty
  • Forbes Media: Adversity Was the Mother of Reinvention
  • Columbia Grammar & Preparatory School: Guiding Kids-and Parents-with Honesty and Determination
  • CHAPTER 8: Success Stories: What it Takes for the Long Haul
  • Marriott International: From Root Beer to Resorts
  • FedEx: Keeping the Purple Promise
  • Greenwich Public Library: Successfully Shifting Ahead in the Age of Digital Information
  • CHAPTER 9: Success Is Never Final
  • IAVA: A Clearly Focused Mission as a Compass for Veterans' Shifting Needs
  • HBO: Always Ahead, It's Never Been Just TV
  • GE: Reinvention at Work for over 125 Years
  • Concluding Remarks
  • Notes
  • Index
  • A
  • B
  • C
  • D
  • E
  • F
  • G
  • H
  • I
  • J
  • K
  • L
  • M
  • N
  • O
  • P
  • Q
  • R
  • S
  • T
  • U
  • V
  • W
  • X
  • Y
  • Z
  • About the Author
  • Sample Chapter from Lead Right for Your Company's Type
  • About AMACOM

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