International Business: The Challenges of Globalization plus Pearson MyLab Management with Pearson eText, Global Edition

 
 
Pearson Education Limited (Verlag)
  • 9. Auflage
  • |
  • erschienen am 10. April 2019
 
  • Buch
  • |
  • Kombi-Artikel
978-1-292-26235-2 (ISBN)
 
For courses in International Business.

This package includes MyLab.



Cultural focus helps students understand key concepts in international business

International Business: The Challenges of Globalization uses the ever-present and salient subject of culture to present real-world examples and engaging features to bring international business to life and pique student interest. The 9th Edition uses a unique organizing framework that helps students to understand how the elements of international business are related and with a focus on employability skills, students understand how the concepts learned in this course will be relevant to their future careers. The material has been thoroughly updated based on ongoing changes in the international business world to ensure that it remains up-to-date with the rapidly changing world.



Reach every student by pairing this text with Pearson MyLab Management

MyLab (TM) is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.


Pearson MyLab Management should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson representative for more information.



9th edition
  • Englisch
  • Harlow
  • |
  • Großbritannien
  • Für höhere Schule und Studium
  • |
  • Für Beruf und Forschung
  • Höhe: 280 mm
  • |
  • Breite: 215 mm
  • |
  • Dicke: 15 mm
  • 902 gr
978-1-292-26235-2 (9781292262352)

PART I: GLOBAL BUSINESS ENVIRONMENT

1. Globalization



PART II: NATIONAL BUSINESS ENVIRONMENTS

2. Cross-Cultural Business

3. Political Economy and Ethics

4. Economic Development of Nations



PART III: INTERNATIONAL TRADE AND INVESTMENT

5. International Trade Theory

6. Political Economy of Trade

7. Foreign Direct Investment

8. Regional Economic Integration



PART IV: THE INTERNATIONAL FINANCIAL SYSTEM

9. International Financial Markets

10. International Monetary System



PART V: INTERNATIONAL BUSINESS MANAGEMENT

11. International Strategy and Organization

12. Analyzing International Opportunities

13. Selecting and Managing Entry Modes

14. Developing and Marketing Products

15. Managing International Operations

16. Hiring and Managing Employees


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